Analytics for LinkedIn Groups: Group Statistics

LinkedIn Groups

I have been writing about the value of LinkedIn Groups for a very long time! Groups are great for marketing and networking. They are also a great way to expand your LinkedIn network.

LinkedIn just added a great new feature to LinkedIn Groups that will help you determine if the group is a fit for your needs. Yes, I am talking about analytics! Prior to this update, the only information you knew about the group was the number of members. This new update brings you an amazing amount of statistics about the group and its members.

Let’s take a tour of the new LinkedIn Anayltics functionality!

1. Click Groups > Your Groups from the LinkedIn main navigation bar.

2. Click the Group Statistics tool icon.
Learn more about LinkedIn Groups with the Group Statistics tool

You can also get to this area from the More > Group Statistics menu item within the Group.

3. There are 4 tabs: Summary, Demographics, Growth, and Activity.
Of these tabs, Demographics and Activity seem to provide the most beneficial information.

Within the Demographics tab, you can see where in the world the membership is located, their seniority, function and industry. This is great if you are trying to join Groups to expand your LinkedIn network. By paying close attention to these details, you can ensure you are expanding your network to your desired target areas and people!

LinkedIn Group Statistics by Location

In the above example, you may choose not to join this Group if you are trying to find clients within the California area since this Group’s membership is mainly concentrated in the eastern United States and India.

The activity tab provides information on how the group is being used. One could surmise that if a group has many discussions and little comments, it’s actually being used by marketers promoting their wares and not as a forum for interaction. A Group being used as a forum would have more comments since people are interacting with each other and building on discussions.

LinkedIn Group Statistics

The LinkedIn Statistics data is updated every day. You can watch the ebb and flows of a Group’s activitiy throughout the week. Don’t make any hard and fast decisions regarding a Group on the weekend since that’s typically a slow day for LinkedIn.

If you are a group owner, you may want to tout your Group by sharing the Group Statistics on the different social channels, such as LinkedIn, Facebook, Twitter… or even email by clicking on the corresponding icons on the upper right hand side of the Group Statistics’ screen.

Power Up Your LinkedIn Headline

Access my LinkedIn Headline Generator to get MORE VIEWS to your LinkedIn profile and MORE OPPORTUNITY!

Access my LinkedIn Headline Generator app to boost your brand and achieve higher placement in LinkedIn Search results. Your profile will get more views and you will collide with amazing opportunities! All it takes is a couple of clicks and in seconds you have an engaging, professional LinkedIn Headline that impresses. It's fast, easy, and completely free.

Instant Access
CTA Illustration

0 Comments

Your email address will not be published. Required fields are marked *

Get an Optimized LinkedIn Headline… Automatically!

Widget BG
LinkedIn Headline Generator App

Instant Access

More than just LinkedIn Makeovers!
Resumes, Executive Branding, Social Media Strategy and more

Our Services

Questions? Contact me!

Donna Serdula 215-839-0008

Location Philadelphia, PA :: EST

Contact Me

Latest Blog Entries

Disclaimer

I LOVE LinkedIn! But I am not endorsed by or affiliated with LinkedIn in any way whatsoever.

There is NO relationship or affiliation with, sponsorship, or endorsement by LinkedIn with this Website.

Absolutely NO content has been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.

LinkedIn Makeover is simply a description of a service I provide. My company is called Vision Board Media.