Blog
Job Search Tactics to Avoid
I often get calls from job seekers who want me to help them optimize their LinkedIn profiles. These job seekers get it! They know it’s ugly out there and they need to stand out from the crowd. As a potential job candidate, you are being researched to determine if you are right or wrong for the job. Your LinkedIn profile is most often your first impression and digital introduction with the recruiter or hiring manager or HR professional. It must cast you as a polished professional and someone who can get the job done! Out of Date Job...
read moreLinkedIn Privacy Settings
Recently I received a slew of emails from people alerting me to changes in LinkedIn’s security settings that supposedly affect your privacy on LinkedIn. The email goes something like this: Linkedin has very quietly introduced some new settings that potentially seriously affect your privacy and your ability to prevent unwanted emails (spam). These new settings are defaulted ON and include allowing Linkedin to use profile information, names and photos in third party advertising. Please see the links below for opting out. You might want to...
read moreMy First LinkedIn Makeover Podcast!
I can’t quite remember what it was that spurred me to begin podcasting… but the thought took hold of me and I couldn’t let it go. It was last week that I ordered a Blue Snowball Microphone from Amazon for $99 (with SPIT GUARD). It arrived just a few days ago and let me tell you, it looks AWESOME sitting on my desk. I feel like an old time radio star with it! Not only does it look good… it sounds great. In fact, I used it today for a LinkedIn Profile Optimization session through Skype and my client kept telling me...
read moreLinkedIn Education Gets a GRADE!
Today I was optimizing a LinkedIn profile for a recruiter and I stumbled upon a NEW FIELD! The education section has a new field called, GRADE! Yes, LinkedIn now allows you to enter your grade for the school you attended. It’s actually a rather odd field. It says grade, not GPA. In my mind, there is a difference. I think of a grade as a mark for a class. The GPA is the overall average of time spent in school. Of course, that could just be me. I have a feeling that few will fill out the new grade field willingly unless they...
read moreNBC10: Story on LinkedIn featuring Donna Serdula
I am so very excited to announce that I was interviewed for a Tracy Davidson segment on LinkedIn that aired on NBC10 TODAY! Tracy Davidson is the News Anchor for NBC10 here in Philadelphia. She specializes in consumer issues that help people during these tough economic times. View more videos at: http://nbcphiladelphia.com. Tracy had reached out to me back in October. She was interested in doing a story about LinkedIn and how it has become such an instrumental source for people looking for job opportunities. She asked if I would be...
read moreBackup Your LinkedIn Account
We tend to trust that our Social Networking data is safe. Backing up data is for the files on our personal computers. WRONG! Your online data is just as easily compromised as the files on your computer. It’s imperative that you backup your Social Media content. In fact, this may surprise you but you do not have total control over your LinkedIn account. According to LinkedIn’s User Agreement, it states quite matter-of-factly: LinkedIn may terminate the Agreement and your account for any reason or no reason, at any time, with or...
read moreLinkedIn Profiles of LinkedIn’s Executive Team EXPOSED!
It’s the start of the new year and I am getting myself geared up for a new year of possibility! I love planning resolutions and creating goals for the upcoming year. One of my resolutions is to update my financial portfolio. Looking at the stocks I own, I was surprised to see that I didn’t own a single share of LinkedIn. I love LinkedIn and I truly believe in it’s future. And so with a hit of a button, I am now an official stockholder of LinkedIn! Poking around LinkedIn’s Google Finance profile, I noticed a listing of...
read morePerfect Gift: LinkedIn Makeover Gift Certificate
Do you know a special someone who needs to crank up their results on LinkedIn and stand out from the crowd? How about giving them the gift of a consultative, one on one LinkedIn session with the author of the popular book: LinkedIn Makeover Professional Secrets to a POWERFUL LinkedIn Profile? This is a perfect gift for a recent graduate, job seeker, or professional who has EVERYTHING! Your special someone will work directly with me and I can assure you, this will be a present unlike any other! They will come away with not only a POWERFUL...
read moreComputer-Generated LinkedIn Recommendations
It always happens. You tell a person you will write them an awesome recommendation to post on their LinkedIn profile but instead you find yourself staring blankly at your computer screen at a total loss for words. What to do, what to do? Endorser to the rescue! This amazing little tool coughs up LinkedIn recommendations in a blink of an eye. Yes, I know there is something innately evil about sending off computer-generated recommendations. I get it, but it’s a busy world out there. Whatever helps you save time is a good thing in...
read moreTurn Your LinkedIn Profile Into an Infographic!
I stumbled upon a new service that turns your LinkedIn profile into an interesting infographic! Say goodbye to the boring, vanilla look of your LinkedIn profile! With a click of a button Vizualize.me transforms your LinkedIn profile into a flashy, graphic profile. The idea behind Vizualize.me comes from Chris Spurlock’s out of the box resume. It’s ugly out there and it’s important to stand out from the crowd. Vizualize.me provides a new way to showcase your accomplishments and career in a totally different way. ...
read moreAs featured on NBC
About Donna
My name is Donna Serdula and I am a LinkedIn Profile Writer, Social Media Advisor, Professional Speaker, and author of the book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. Curious as to why I do this? Well, let me tell you...
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