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My LinkedIn Group: Profile Makeover: Optimization Secrets
I created my LinkedIn Group, Profile Makeover: Optimization Secrets, almost a year ago. It’s hard to admit but I never effectively marketed it or gave it much love. In the back of my mind, I’d think, “You really should spend some time and get that Group off the ground.” And then I’d pour myself a bowl of cereal and optimize someone’s LinkedIn profile. Last Monday, everything changed. I was chatting with an acquaintance and they said, “It’s great you have a LinkedIn Group but it’s...
read moreMy 6 Year Anniversary with LinkedIn
I receive such lovely LinkedIn emails from people asking for my advice and help regarding LinkedIn. Sometimes, if the LinkedIn question has broad appeal, I’ll post it here for everyone to share in the information I provide. Most of the time, I simply reply privately. Today, a nice fellow from Greece emailed me to ask my advice about marketing his business on LinkedIn. In the email, he also asked how long I have been a LinkedIn member. Not sure, I logged in to LinkedIn to find out. How to Determine Your LinkedIn Start DateNot many...
read moreHappy Thanksgiving, Readers!
I hope everyone had a lovely, happy, warm Thanksgiving! This was a tough year for my family. We lost my father 7 months ago. Thanksgiving was always his holiday. Our yearly tradition was deep frying the turkey. My father orchestrated the annual venture and he had it down to a science. Neighbors would line up to get their turkeys deep-fried by him. It was always such a fun day, full of laughter and friends. This year things were different. Luckily, we spent the day with family. My Aunt Helen (my father’s older sister) invited us to her...
read moreTurning off Your LinkedIn Activity Feed
As a LinkedIn Profile Writer, my days are spent helping professionals optimize their LinkedIn profiles so they can put forth a professional and polished image that attracts opportunity like moths to a flame. Often I am asked by my client if it’s possible to cloak our edits so employers aren’t tipped off that changes are being made. When you make changes to your profile, an update is sent out to your network alerting them that a change was made to your LinkedIn profile. These updates are a great way to stay top of the mind aware...
read moreEnergy and Technology Showcase Presentation
Last Saturday I was asked to speak at the Energy and Technology Showcase in Philadelphia. My presentation was about the benefits of having a strong online presence and how to effectively utilize the Web and social media to enhance your business or career. This afternoon, I received some photographs from the event and I was tickled to see my presentation and outside table made it into a couple of the photos. Is your group, association or team looking to learn more about...
read moreSecuring LinkedIn, Password Help
As a LinkedIn Profile Writer, my clients often provide me with their LinkedIn username and passwords so I can edit their LinkedIn profile. Having written hundreds and hundreds of LinkedIn profiles, I have seen every kind of password imaginable and I’d have to say, the most popular password is tennis. Any password that could be found in a dictionary, such as tennis, is a very insecure password. You see, hackers run dictionary attacks by successively logging in using a word list derived from a dictionary. Why would a hacker want to...
read moreHappy Birthday, LinkedIn Makeover!
It was two years ago I decided to offer my LinkedIn profile writing services to the world! I was writing LinkedIn profiles prior to the debut of this Website but I only offered these services to my clients in my local area. I remember sitting down with a little tablet and writing down potential domain names. I couldn’t decide between LinkedIn Makeover and LinkedIn Facelift. Gosh, I am glad I went with LinkedIn Makeover! LinkedIn Facelift sounds rather ominous, doesn’t it? It’s been such an amazing ride. I LOVE working...
read moreHow a Recruiter Evaluates Your LinkedIn Profile
An article was recently submitted to my LinkedIn Group: Profile Makeover: Optimization Secrets, that I found highly informative. This article highlights how a recruiter evaluates a job candidate’s social media presence to determine if they are worth contacting. If all is equal (ability, education, history and skill set), what aspects of a candidate’s social media presence would make them stand out from other candidates? Read the article: Do You Pass the Social Media Recruitment Test? by Boris Epstein Here is an...
read moreAnalytics for LinkedIn Groups: Group Statistics
I have been writing about the value of LinkedIn Groups for a very long time! Groups are great for marketing and networking. They are also a great way to expand your LinkedIn network. LinkedIn just added a great new feature to LinkedIn Groups that will help you determine if the group is a fit for your needs. Yes, I am talking about analytics! Prior to this update, the only information you knew about the group was the number of members. This new update brings you an amazing amount of statistics about the group and its members. Let’s...
read moreAdding a LinkedIn Recommendation From a Person Not on LinkedIn
Question: My question is I have an email recommendation that someone sent to me who isn’t on Linkedin. How do I get that recommendation letter on my profile? Please advice. Thanks, Mohamed Answer: Hi Mohammed! Great question, one I hear a lot from clients. Unfortunately, you can’t post an “official LinkedIn” recommendation for yourself, even if it’s by someone else. The good news is you still have two options. The official LinkedIn option is to invite the person to join LinkedIn and then request a...
read moreAs featured on NBC
About Donna
My name is Donna Serdula and I am a LinkedIn Profile Writer, Social Media Advisor, Professional Speaker, and author of the book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. Curious as to why I do this? Well, let me tell you...
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