The Wall Street Journal recently published a great article about the importance of your LinkedIn profile picture. Your profile picture is instrumental in forging your online brand and identity. According to LinkedIn research, profiles with a profile picture are seven times more likely to be viewed than profiles without a profile picture. This is huge! Since your profile picture directly affects your profile’s open rate, rather than uploading an outdated photo of yourself taken at a wedding, why not approach the selection of your profile photo strategically?
Link to WSJ article, The Art of Online Portraiture by CHERYL LU-LIEN TAN
Here are some tips I culled from the article along with my own reaction and recommendations:
by Val This morning I filmed a “video” business card! I love having video on my LinkedIn profile and am always looking to put new videos out there for people to see. Keep your eyes peeled, I will soon have step by step directions on how to embed video on YOUR LinkedIn profile! Here’s the video, I’d …
by Val 
LinkedIn is the world’s largest professional network with over 120 million members. Your LinkedIn profile offers a unique opportunity to brand yourself as a polished professional and yet so very few professionals leverage this amazing tool. Think of it this way, if your resume is your career history, your LinkedIn profile is your career future! This is where you want to DELIVER VALUE and SELL YOURSELF! You wouldn?t go to a job interview or a prospective client meeting half-dressed? so why is your LinkedIn profile not complete?
by Val 
I received another question, this time from a past client of mine. We optimized his profile a few months ago and as he had expected might happen, he was let go just yesterday. Here is his email and my response…
Donna –
I unfortunately have been given notice by my company, and I am negotiating severance. Can you do me a favor and give me a couple tips and ideas on how and when to update my profile. Obviously, there are a lot of contacts I have in the industry and personal.
Thanks,
Nick
by Val 
I had a busy day in the LinkedIn Makeover office today! 8 LinkedIn Profile orders arrived from a networking group in San Francisco! They contacted me a couple days ago asking if group discount pricing was available for my One on One, LinkedIn Profile Optimization service. “OF COURSE!” I responded! Once everyone is scheduled, that’s …
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