7 Easy Ways To Improve Your LinkedIn Profile Strength

LinkedIn Profile Strength

LinkedIn Profile Strength MeterI often get the question, “What’s the LinkedIn profile strength status after All-Star? What do I have to do to get it? How do I attain the next one?”

On the right hand side of your LinkedIn profile is LinkedIn’s Profile Strength meter. This is LinkedIn’s way of showing you how “robust” or POWERFUL your profile is. The more content you add, the more the strength of your profile will increase.

There are 5 levels to profile strength:

  1. Beginner
  2. Intermediate
  3. Advanced
  4. Expert
  5. All-Star

All-Star is the highest level yet everyone thinks there is another, higher level. The reason is the graphic LinkedIn uses:
LinkedIn Profile Strength

It looks like there is still room for improvement! Why LinkedIn doesn’t complete the circle to show that you are at 100% is beyond me.

Perhaps LinkedIn is like the Navaho Indians, weaving blankets with a flaw because only God is perfect?

Could LinkedIn be subtly suggesting that your profile may come close to complete but there’s always room for improvement! Unless you use my team to write your LinkedIn profile for you. (Sorry, I couldn’t resist the plug!)

How to Obtain an All-Star LinkedIn Profile

What does it take to achieve a perfect LinkedIn profile that ranks All-Star profile strength?

  1. Your industry and location
  2. An up-to-date current position (with a description)
  3. Two past positions
  4. Your education
  5. Your skills (minimum of 3)
  6. A profile photo
  7. At least 50 connections

Here comes the buts…

Yeah, yeah… I’ve heard it all! Excuses are like butts, everyone has one and they all stink! Here are rebuttals to all the excuses you can muster.

But I don’t have a current position! What do I do?
You can do 1 of 2 things:

  1. Go with the flow. Recognize that until you are employed again, your profile will not have a profile strength of All-Star.
  2. Add a current position that states you are looking for your next job opportunity:

Company Name: Seeking New Opportunity

Title: Financial Analyst ? Forecasting ? Auditing ? Analysis

Time Period: August 2012 – current

Description: I am currently looking for my next opportunity to affect positive change within an organization that values a strong entrepreneurial spirit, creative problem solving, and a desire to succeed.

The only issue with adding a current position is that it somewhat cloaks that you are not currently employed. Recruiters are divided on this issue. Some like it, others find it devious. Ultimately, there is
no right or wrong; you must decide what makes the most sense for you.

But I’ve only worked at 1 company my whole life! How can I list 2 past positions?
Divide and conquer I say! Look at the different positions you held at this one company and divide them out as separate experiences. By separating it out, you can spotlight your promotions.

But I didn’t go to school! How can I list Education without a college degree?
My recommendation is to scroll through the School Name drop list and choose Other. Enter your high school information or whatever was the last bit of education you sampled. Heck, if you must, you can always enter: The Esteemed School of Hard Knocks. Leave the degree field empty, it’s okay… it’s not a required field.

But I’m really old, I can’t add my profile picture without risking age discrimination!
Age discrimination is an ugly thing but you are risking a lot more by not adding a profile picture. People do not take LinkedIn profiles seriously when the profile picture is missing. It’s assumed you either have something to hide OR you are a spammer bot. Think of it this way… would you purchase a product online if there was no picture? Of course not! Same goes for LinkedIn.

Go to a professional photographer and get an awesome headshot and upload it proudly. People will eventually find out your age… it’s best for you to take control and present it as a strength rather than hide it like a weakness.

But I only know and trust 35 people in the entire world? How can I get to 50 connections?
The area that causes the most difficulty in getting to a 100% complete profile is connecting with 50 people.

Here are some ideas of people you can invite to connect on LinkedIn®:

  • Friends
  • Family
  • Current Colleagues
  • Past Colleagues
  • Current Employer
  • Past Employers
  • Alumni

Once you identify the right people, it’s time to ask them to connect.

Is all this work worth it?

YES! Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn than someone with an incomplete profile. This means you will connect with more people and truly experience the benefits of LinkedIn.

Plus, I have found that complete profiles rank higher in LinkedIn’s search results. LinkedIn wants to ensure their search results are accurate and so it makes sense that they promote profiles that are completely filled out ahead of profiles that are incomplete.

Think of it this way, why would LinkedIn promote profiles to the top of search results that are half-
filled out? LinkedIn isn’t that much different from Google. The power is in the search results. If the results are worthless, people will go elsewhere. Show LinkedIn that your profile deserves to rank well by taking the time to complete your profile.

So what do you think? I’d love to hear your thoughts in the comments section… just scroll down!

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  1. Donna Serdula’s profile recommendations helped me transform my static LinkedIn profile from a static online version of a resume (when I was not looking for a job) into a personal branding tool that helped me increase my network size, build relationships and grow my business.

  2. Peter Osborne says:

    Donna: Lots of great information in here, but I would quibble with one recommendation.

    I worry that people will take your advice literally and write “I am currently looking for my next opportunity to affect positive change within an organization that values a strong entrepreneurial spirit, creative problem solving, and a desire to succeed.”

    I would argue that the description pretty much fits most companies. I would urge readers to use that as an opportunity to mention the THREE things that differentiates them from most others (because everything works better in threes). Everyone thinks they have a strong entrepreneurial spirit, are a creative problem solver, and have a desire to succeed because the opposite would be pretty darn depressing. Be specific; it may suppress your search results a bit but the people who do find you will be the right people.

    Don’t limit yourself, but find some differentiators, and if they happen to align with your searchable keywords, all the better!


  3. Great work Donna! If Linkedin has let’s say approximately 100m active users (give or take a couple hundred thousand), what percentage of active users do you hypothesize achieve All-Star profile strength? If your reply is factual based, thanks for referencing where the statistic came from. If your answer is from the gut, that’s appreciated too…after all, you are the leading consultant in this arena!

  4. Dear Donna,
    Thank you for publishing some great information. May I ask you to take 5 minutes to review my LinkedIn profile and tell me if there is anything I can improve.I am thinking of studying for an IT training qualification and basic Accountancy and will add these at some point.

    My link is uk.linkedin.com/pub/graham-lee/3/733/994
    Kind regards

    1. @ Graham Lee,

      I have some IT coding that’s not working. Could you use your knowledge gained through your time and money investment in college to study the code then fix it, ……for free? If course I do not expect you to say yes.

      Donna is such a sharing, kind, positive person, I don’t think she will tell you what you need to hear; do it yourself by studying the content she developed and shares or pay her to do it custom for you.

      If you want to do it yourself, this free Donna Serdula Youtube video is a excellent place to start. https://youtu.be/ju41cknven8

      If you want to have it done for you, hire Donna here:

      Best wishes on your carrier path to success Graham.

  5. Nice article Donna! I already obtained my All-Star status a long time ago but done it without even realizing it. It is still a good thing to know the specific.

    Thank you.

  6. Hi Donna,
    According to your article, I have already reached All-Star status. However, the Share Your Profile link does not exist beneath my Profile Strength graphic. Is there a reason for this? Is there anything I need to still do to make it appear?

    Thank you for your help.

  7. I’ve fulfilled all of the requirements and yet, my profile is still stuck at Expert. I don’t know what else to add because I don’t want to fabricate anything only to be called out on it later. My profile is listed as my website.

  8. hey, thank you. your answer for adding seeking new opportunity just landed me from intermediate to expert. Glad to read your post.

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