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Everyone gets on LinkedIn with a purpose in mind. Some use LinkedIn for job search, others use it for reputation management and branding, while others want to enhance their prospecting and sales. In order to use LinkedIn successfully, you must have a profile that clearly articulates who you are and what you do. The problem is: It’s hard to write about yourself!
Working with Wiley Publishing, I wrote LinkedIn Profile Optimization for Dummies to help simplify this difficult task and make it easy for you to create a profile that gets results!
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