LinkedIn’s “People You May Know” feature has been completely retooled and improved! In order to experience the true power of LinkedIn, you must make sure that your LinkedIn network reflects your offline network. It’s imperative to connect with people you know and trust AND people you don’t know all that well and even people you …
by Donna Serdula 
Nothing on the Internet is totally secure. It’s best to be diligent and change your LinkedIn password from time to time. The area to change your LinkedIn password is buried deep in their settings section– here are the instructions to find it: Directions for Changing Your LinkedIn Password Follow these simple directions to change your …
by Donna Serdula 
Today I presented a Webinar for CareerBuilder.com’s Empowering Employment Author Webinar Series. This series features authors & career experts who share their secrets, research, and tips to help job seekers. My topic was LinkedIn and I showed the audience 10 steps to optimize their LinkedIn profile. The webinar went well and there were plenty of …
by Donna Serdula 
LinkedIn’s Skills & Expertise section is becoming more and more important in optimizing your profile for LinkedIn search. It’s a relatively new section and it is slowly replacing the Specialties section that is located right below your LinkedIn Summary. In fact, new LinkedIn users don’t even have a Specialties section anymore! The Skills & Expertise …
by Donna Serdula 
I am proud to announce the next episode of my online Webcast show: Social Media Makeover. In this week?s episode of The Social Media Makeover Show, I help a job seeker retool his LinkedIn profile so he stands out from the crowd. David Lodge is a business analyst, looking for his next job opportunity. He …
by Donna Serdula 
Over the last few weeks, I presented at a number of events talking about the power of LinkedIn. Regardless of the event, one question kept popping up over and over again. People wanted to know how they could change the order of their experiences, recommendations, and profile sections within LinkedIn. Yes, it’s entirely doable to …
by Donna Serdula 
I was working on a client’s LinkedIn profile the other day and practicing what I preach, I opened up MY LinkedIn profile to copy some bullets. Bullets are a great way to make your profile stand out from the crowd. Th easiest way to get bullets is to copy and paste them from a profile …
by Donna Serdula 
LinkedIn has made some MASSIVE changes! As of February 14, 2012, LinkedIn changed how they calculate a profile’s completeness. Why should you care if you are at 100% profile complete? Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. There is a direct correlation between how complete your profile is …
by Donna Serdula 
Today I was optimizing a LinkedIn profile for a recruiter and I stumbled upon a NEW FIELD! The education section has a new field called, GRADE! Yes, LinkedIn now allows you to enter your grade for the school you attended. It’s actually a rather odd field. It says grade, not GPA. In my mind, there …
by Donna Serdula 
As a LinkedIn profile writer and strategy specialist, I train professionals on how to leverage LinkedIn effectively. During my LinkedIn Strategy sessions, I always talk about the POWER of LinkedIn recommendations. Recommendations on LinkedIn are an amazing way to get other people to SELL YOU! Recommendations ripple through YOUR network and the network of the …
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