Your LinkedIn profile is key to your professional branding strategy. However, it doesn't matter who you are or what you do; it’s not easy to write about yourself.
Besides, who can find the time (or inclination) to complete their LinkedIn profile on their own?
You are missing opportunities and networking potential each and every day that your LinkedIn profile remains a skeleton of what you offer.
It's time to transform your underperforming LinkedIn profile into a POWERFUL career tool that spotlights your skills, experiences AND impresses your network of connections.
The good news is you don't have to go it alone. My team of Professional Branding Specialists and expert Linkedin writers will work directly with you to create a unique professional profile that impresses your network, builds your brand, and helps you achieve your goals. We take the time to learn about you and your goals to create a strategic profile that performs effectively.
Donna Serdula on NBC
Business Insider Interview
What Our Team of Expert LinkedIn Profile Writers Do...
My team will work closely with you to create a high-level, goal-oriented LinkedIn profile that brands you effectively. The best news of all? My team does all the work. We provide all-encompassing Linkedin profile building services from Linkedin optimization services, LinkedIn profile writing, to uploading your optimized LinkedIn profile to LinkedIn for you. We pride ourselves on providing you with a LinkedIn profile that you are proud to have represent you online. We know how to brand you as an expert and help you connect with your target audience.
If you have any questions at all, I want you to pick up the phone and call us. My team and I are your partners in this process and we want it to be a success for you. Call me: 215-839-0008.
Choose Your LinkedIn Makeover Service Below
Below you will find descriptions of our THREE different LinkedIn profile writing services: eDelivery, Interactive, and All Access. Click Buy Now to get started immediately.
Are you interested in adding a resume? Check out our Resume & LinkedIn Profile Service Packages. As a bonus, when you purchase any of our services, you will receive access to my LinkedIn Makeover DIY Kit, LinkedIn Training Toolbox, and all my eBooks. This is a $150 value!
Choose Your Service
Get Started by Sending Us:
Profile written and developed by
Let's Talk: We Interview You
Profile Picture Coaching
Unique Profile Written For You
Profile Uploaded For You
Review and Edit Session
LinkedIn Strategy and Q&A
Mentoring and Support
Monthly Mastermind Group Sessions with Donna Serdula
Your SEO Profile consists of:
Profile URL Customized
Your Professional Story Conveyed Via an Engaging Summary
Transformative white glove experience designed for the innovative executive
Completed Questionnaire OR your old resume
For the All Access service, you may choose to fill out our Branding Questionnaire OR if you would prefer, you can simply provide us with a resume/CV, bio, or any background documentation that gives insight into your professional past.
Senior Branding Specialist
Your profile project will be managed by a Senior Branding Specialist who has the unique experience of working with hundreds of executives, entrepreneurs, business leaders, and sales stars from all over the world. My Senior Branding Specialists offer a high level experience from start to finish.
The difference between Branding Specialists and Senior Branding Specialists? They are both professional writers but Senior Branding Specialists have worked with me the longest and have written profiles for my most high-level clients. Senior Branding Specialists are also LinkedIn experts, capable of answering any question you have regarding LinkedIn.
Once you send us your completed questionnaire, General Manager, Dionne Carrick and I (Donna Serdula), will discuss your background, needs, and goals and together will determine the best Senior Branding Specialist to partner you with for your project with us.
Your Senior Branding Specialist will review your information ahead of time and schedule your interview.
During this 60-minute session, the Senior Branding Specialist will have an in-depth conversation with you to determine your professional story. This session helps you understand how to effectively showcase your talent.
Your Senior Branding Specialist can coach you on taking a powerful profile picture. You can also send them the photo proofs and they will assist you in choosing the best profile photo.
Your Senior Branding Specialist will create a unique and compelling profile that spotlights your background, experiences, and brands you as a high-level individual.
We organically optimize your profile and up to 5 experiences with the right keywords to help get your profile found & seen by the right people. Our optimization helps you collide with the right type of opportunity.
Do not worry! You will have a chance to review the profile before it's uploaded!
Once your LinkedIn profile is written, your Senior Branding Specialist will schedule your review & edit session to unveil your new, high-level, professionally written LinkedIn profile.
Your Senior Branding Specialist will review your profile with you and make any revisions necessary to make sure your objectives are achieved.
Once your LinkedIn profile is live, your Senior Branding Specialist will provide you with the keys to understanding how to effectively utilize LinkedIn as a sales and business tool.
Your Senior Branding Specialist will work directly with you to answer your burning LinkedIn questions and provide you with the training you need to best understand the intricacies of LinkedIn. This training is catered specifically to you and your LinkedIn goals.
You will learn the answers to these questions and MORE: Who should I connect with? Should I upgrade to LinkedIn Premium? How can I use LinkedIn in an effective and efficient manner? How do I utilize my network more effectively? How do I job search, prospect, showcase myself as a thought leader...
Even more importantly, you get 30 days of email support and phone mentoring (up to three, 15 minute conversations) with your Senior Branding Specialist.
You also get exclusive access to monthly Group Mastermind sessions with Donna Serdula. Discussions will center around LinkedIn, branding, reputation management, social media practices, job search tactics, etc...
A consultative experience for the high-level professional
Completed Questionnaire (and your old resume, if available)
We first learn about you from our Professional Branding Questionnaire and your resume (if available).
Once you send us your completed questionnaire, we will partner you with a Branding Specialist that best meets your background, needs, and goals.
Your Branding Specialist will interview you either by phone or Skype to learn more about you and what makes you tick.
During this 30-minute session, your Branding Specialist will work with you to determine your unique professional story.
Your Branding Specialist will take the information compiled from your questionnaire and interview session to create a unique and compelling profile that speaks to your target audience and creates a branding statement that will impress your network.
Your profile and 4 experiences will be optimized with the right keywords to help get your profile found & seen by the right people. We optimize according to your specific LinkedIn goals.
It is your choice-- we can either upload your profile directly to LinkedIn for you OR we can provide it to you in a template. You get a chance to review the profile before it goes live.
Once your LinkedIn profile is written, your Branding Specialist will reconnect with you to present your new, professionally written LinkedIn profile to you. Your Branding Specialist will review your profile with you, make any edits or revisions necessary to make sure that your objectives are achieved. (30-minute session)
Please note, this service does not provide one on one training on LinkedIn.
Quick & easy profile turnaround, perfect for the busy professional!
Completed Questionnaire AND your old resume
My team has worked on thousands of LinkedIn profiles so we know what questions to ask.
We use our Professional Branding Questionnaire AND your resume to gather the information we need to write a powerful & engaging LinkedIn profile.
Once you send us your completed questionnaire and resume, we will assign a Branding Specialist that best meets your background, needs, and goals to create your LinkedIn profile.
Instead of an interview, we take the information from the answers on your questionnaire and your resume.
We create a unique profile for you that spotlights your skills & experiences and impresses your network. The profile is developed specifically with your goals in mind to ensure you stand out from the crowd.
We organically optimize your profile and 3 experiences with the right keywords to help get your profile found & seen by the right people. We optimize according to your specific LinkedIn goals.
Service was great. I needed to get my LinkedIn profile up to date, and received the assistance I needed
the service was excellent
The attention was very good. The service was excellent.
Easy to read and more pro
So nice to talk to Wendi and Gail about what I need to improve my Linkedin. And they were very good listeners. Now my profile looks so good. Easy to read and more pro. thank you for your help. Kind regards, Makiko Sano
great to work with
My Branding Specialist was great. On top of simply writing up a good LinkedIn profile, she was very great to work with and had numerous very good ideas to enhance the impact of my profile.
knocking it out of the park
Donna and Dionne, I would like to Thank You and Your Team for once again ‘knocking it out of the park’ with my recent Linkedin Update. Pam Allen is a tremendous asset for your organization! She is a true professional and outstanding writer that completed a first-class original Profile and then again on the Profile Update!
Best wishes for your company’s continued success!
explained my past better
Quick and explained my past better than even I could have!
Extremely Outrageous Customer Service
Great job, exactly as promised! One issue addressed within a few hours and over my objection, they insisted on starting over! “Extremely Outrageous Customer Service”
professional work and the personal attention
The revised profile nicely reflects what I wanted it to show. The branding specialist I was assigned to listened to what I wanted. Also, after the initial version was created I was allowed to give my feedback and have a phone call. She discussed the changes and made a few further revisions based on what I suggested. I really appreciate the professional work and the personal attention I was given.
high-level writing skills
I am very pleased with the high-level writing skills applied to my LinkedIn profile.
John W. Robertson
changed my perception about myself & gave me a boost of confidence
My sessions with Carmen were focused and interesting. I love the way he coined out my profile from our discussions and my C.V. It also changed my perception about myself. Reading about my achievements in that light gave me a boost of confidence
so quick and yet so thorough
I was amazed at how you can be so quick and yet so thorough. It would have taken me months to get the profile updated instead of a week – and it wouldn’t have been so well done.”
I enjoyed my interactions with Carmen. It was a painless experience. Thank you
even had my wife sign up too
Overall, great experience (even had my wife sign up too).
Expert consultation resulting in expert outcomes
Great service! Suggestions to improve my profile that I had never considered. Expert consultation resulting in expert outcomes. Thanks again for all the help!
my voice came through your writing
I really appreciated the level of professionalism and the manner in which my voice came through your writing.
The result was a great resume and… a new job!
I contacted LinkedIn-Makeover.com on a Thursday afternoon with an immediate need of an updated resume. I had received an unexpected opportunity, but I needed to have a great resume by the following Monday. LinkedIn-Makeover.com assigned a great resume writer that worked over the weekend with me, writing and revising my resume, until it met my satisfaction. The result was a great resume and… a new job!
saved me a lot of time
Efficient and accurate. Good experience and saved me a lot of time!
I was initially hesitant…My concern was needless
Because I’m a writer, I was initially hesitant about having help with the revisions of my profile and whether or not someone else would attempt to shape my thoughts of myself in ways that might lead to a professional profile, but might not reflect who I am. My concern was needless. The LinkedIn Associate who took the lead in reviewing and ultimately revising my profile was not only a consummate professional but also completely personal and understanding of my hesitations. She worked diligently with me to find both the professional tone that my profile needed, but also to be true to myself in the ways that mattered to me. She listened to me carefully, figuring out what I was struggling to identify how I truly wanted to be viewed on LinkedIn. Subsequently, she created a profile draft that we reviewed together with very few changes, for she had captured all that I had hoped for in the language of LinkedIn, which is exactly what I needed. If need be, I know that I can reach out to her again and she would respond with professional knowledge and personal attention to detail. Thank you, Heather, many times over.
My only regret is I didn’t do this sooner
I am blown away by the quality of work produced. The personal interview was a great touch and I’m glad I went with this package. My only regret is I didn’t do this sooner.
From the very first time I contacted LinkedIn-Makeover.com, I received excellent service. E-mails were answered rapidly, and calls were scheduled to discuss the Makeover. What a terrific team of professionals! I highly recommend their services!
Good customer value
Well-conceived process and business model. Good customer value
my life and work are merged into “Me”
I thought Richard did a great job, and the results are just what I was looking for. Not sure if I’ve shaken up the LinkedIn world yet, but at least my life and work are merged into “Me.” 🙂
Thanks so much for your assistance on my LinkedIn profile – I am very proud of my professional accomplishments and am now proud of how these are conveyed via LinkedIn. You and Kathi were a pleasure to work with! – Duane
fun to work with
Pam was great–fun to work with and very skillful. She’s also very good at keeping the project on track!
A great investment
Wendi was really great – listened closely, drew out important information and then crafted a great LinkedIn profile for me. A great investment.
A million thanks
Hi Donna, My LinkedIn Makeover that your firm created is outstanding! Wendy Blessing did an amazing job on the profile and Alison Lorraine did an amazing job on my resume and cover letter! A million thanks, you guys rock!
Your LinkedIn service was excellent. Extremely useful and I got really good feedback from Heather Maigur who did my profile.
I have made 100+ contacts in just 3-4 days
I strongly recommend Donna & her team to make an incredible impact on your LinkedIn profile and CV. Special Kudos to Brooke & Jill for helping me with an outstanding CV. I have made 100+ contacts in just 3-4 days. Thanks again
given me new confidence in my job search
Hi Donna! As I let you know, you and Heather have transformed my profile, organized my work history and given me new confidence in my job search. Thanks!
Mary Kathryn Owen
Pam was amazing. She took her time to get to know me and write with her best judgment what represented me the most.
entire process was seamless
I already have recommended your services! Laurel was an amazing associate with whom to work. She really brought my "story" together in a clear and easy-to-understand way. The entire process was seamless and I definitely feel like the cost was an investment in myself.
Loved every part of it
Loved every part of it, especially your team!
easy to sign up and go through the process
It was easy to sign up and go through the process. Ashley was the perfect person for me and I am so happy with her work. I learned a lot from her!
quick, easy and thorough
“It was quick, easy and thorough. Very professional.”
great, professional, knowledgeable and very responsive
I worked with Jan Stone. She was great, professional, knowledgeable and very responsive. The real make-a-difference aspect was her ability to ask me good questions, listen to my reply, then give me feedback without making me feel silly because I have not been in a personal search for a long time, and then only once. I enjoyed speaking with her.
thorough and high-quality final product
Professional service in a timely manner and a thorough and high-quality final product. Completely satisfied and glad I outsourced it to the pros!
valuable, impactful and professional
The work of LinkedIn-Makeover.com has been valuable, impactful and professional. I highly recommend getting yourself a Makeover for your page.
amazing job of capturing my work history much better than I could have myself
I worked with Marissa and she was extremely professional and did an amazing job of capturing my work history much better than I could have myself. She was genuinely interested in “my story” and portraying that accurately on my profile. I have recommended LinkedIn-Makeover.com to several friends already and will continue to do so!
I loved my LinkedIn profile builder. Extremely professional and accurate, she worked magic. The coaching experience has been great too. Thank you so much, have already referred the service to many others and will continue to do so. Thanks for making my Frankenstein resume into a 2-page piece of magic I can be proud of!
killer LinkedIn presentation
Friendly, no pressure, service, and a staff who works with the client to make a killer LinkedIn presentation.
Justin St. James, Esq.
flooded with messages by recruiters
LinkedIn Makeover does an amazing service. Although I am going to grad school in the Fall, I have been flooded with messages by recruiters and have made connections that will be beneficial in the future.
I am extremely happy
The way you understood my requirements and interpreted the combination of skills and personality was very impressive…I am extremely happy though with my new look profile.
everything that I was hoping for
Your service was excellent, it was everything that I was hoping for. The quality, format and content was nearly perfect.
listened to me, and then communicated my values and experiences
I thought the process was extremely well done. The person who worked on my profile listened to me, and then communicated my values and experiences in a very succinct but compelling final form. Very thorough and professional.
I felt valued and appreciated
Very professional way to approach your clients. I had a really great experience, and I felt valued and appreciated, and most importantly, I was listened to and the outcome was amazing. Thank you
markets my capabilities in a way I could never have done by myself
I worked with Jill J and she was wonderful. The data collection form is comprehensive and gives the writer lots of material to work with. Also the two phone sessions were invaluable in capturing and clarifying information. My profile looks fantastic and markets my capabilities in a way I could never have done by myself. Thank you.
hands down the best LinkedIn Makeover company out there
I have referred over 15 people to Donna and her company. She is hands down the best LinkedIn Makeover company out there. After using her service, I received 2 of my last job offers. They found me thanks to my stellar LinkedIn profile. I can’t recommend her more highly. It is worth every penny. Invest in yourself and work with Donna and her team to put your best foot forward!
professional, knowledgeable, pleasant to work with
Your staff was professional, knowledgeable, pleasant to work with and extremely helpful. I was very satisfied with their work product.
Great service, friendly, helpful team
Great service, friendly, helpful team. Highly recommend the makeover for people who have not had to do a resume for a while.
fresh approach to successful branding
Laurel Dowswell did a great job of tweaking my existing LinkedIn profile to make it more of a “branding document.” She was very receptive to my desires and offered very constructive feedback. I would recommend these services to anyone wanting a fresh approach to successful branding.
really captured my background and accomplishments
I thought the profile not only really captured my background and accomplishments but did it in a very engaging way.
helped me tell my unique story on LinkedIn
It was so exciting to have an expert consultant as my guide to helped me tell my unique story on LinkedIn! The business results were excellent!
a worthwhile investment
It was definitely a worthwhile investment. My true credentials came out to be much more impressive in the new format.
Great work, they turned around what I didn’t like in an excellent description. Strongly recommended.
Alonso Jose Da Silva II
LinkedIn Makeover in the News!
Donna Serdula is the author of LinkedIn Profile Optimization For Dummies
Helping a professional to develop a strong LinkedIn profile that helped her land her dream job