Learn to create an integrated LinkedIn branding strategy, get discovered with keyword optimization and more from founder of LinkedIn-Makeover.com, Donna Serdula.
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Your LinkedIn profile is your online reputation and your digital introduction to anyone interested in working with you. Make sure it presents you and your accomplishments in the most impressive way.
This how-to guide shows you the steps for building a LinkedIn profile that’s compelling, strategic and uniquely yours. It helps you identify your goal, decide who you want to address, and optimize your presentation to achieve the outcome you seek. You’ll be impressed with the results and so will everyone who checks you out.
Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you’ll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.
Whether your goal is job search, branding, reputation management, or sales, people are Googling you — and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one — giving you a better chance to see results.
Always transformational, never transactional! That’s what we believe in and strive everyday to accomplish with our clients. This is not a copy and paste assembly line. Instead, clients come to us when they need help taking that leap to transform their brand and move forward confidently and empowered.
Below you will find testimonials from clients… every single one a real live customer of ours… from the brand new to those that started with us over a decade ago.
A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals.
The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses.
Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients, by designing success strategies that cross industries and change lives. Donna’s vision is all about possibility and the inherent power of connecting and consulting when developing personal and corporate brands. It is this foundation that inspired her to launch and establish Vision Board Media, the parent company of LinkedIn-Makeover.com, where she helps to infuse the global marketplace with diverse, brilliant people and products.
Donna is an in-demand speaker throughout the US and has been featured on prominent media outlets such as Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, and SiriusXM Radio’s Wharton Business Radio. She has presented keynote speeches and workshops for Comcast NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, GSK, and hundreds more.
Donna earned her stripes in corporate America with more than ten years in sales, marketing, and business operations. Today, she lives in New Jersey with her husband and four children. As a daughter and wife of former military, Donna believes in giving back and provides her digital products free to active duty and veterans.
Visit her website at www.linkedin-makeover.com, and follow her on Twitter at @donnaserdula.
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