Your LinkedIn Headline is the most important part of your LinkedIn profile!Your LinkedIn Headline is that little tagline that sits on the top your LinkedIn profile. Reviewing profiles, some headlines look really interesting and eye-catching, but for most people, it’s just their title and current company.
LinkedIn creates a default headline for you using your current job title and company name. Most people don’t realize they can override this default, boring headline and add their own. In fact, most don’t even realize how important the headline is in the LinkedIn universe.
The LinkedIn headline isn’t just statically located on the top of your profile; it moves throughout LinkedIn with you – defining you, introducing you and potentially prompting people to want to learn more about YOU.
That 120-character tag line shows up on so much, including:
- Your LinkedIn search result listing
- Invitations to connect
- Connection suggestions
- Status updates
- LinkedIn messages
- Group discussions
- Pulse articles
- Who’s Viewed Your Profile stats
- People You May Know section
Since your headline is so visible, you want to make sure your LinkedIn headline communicates your value. When you are active on LinkedIn, that headline is often people’s first impression of you, and it determines whether they choose to read your profile or click somewhere else.
Get Found on LinkedIn
Your headline also plays a big role in LinkedIn search results. It’s no secret that when a person performs a keyword search on LinkedIn, profiles that contain those keywords in their headlines turn up higher in the search results. To enhance the likelihood of being found on LinkedIn, your headline should be chock-full of the keywords people are using to find someone like you.