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LinkedIn Profile Tips

What Makes a LinkedIn Profile POWERFUL?

Your LinkedIn profile is NOT your resume. Your resume is your professional past. It’s dull, boring and often task-based. Your LinkedIn profile is your CAREER FUTURE! It’s who you are, how you help people, and why you deserve to be noticed. A POWERFUL LinkedIn Profile sells YOU!

Here is an example of a POWERFUL LinkedIn profile

Notice how this LinkedIn profile is NOT copied and pasted from a resume.

Best LinkedIn profile example

#1. Branded Background Picture Your LinkedIn background photo should match your personal/professional brand and convey your unique message. The best LinkedIn background photo reflects what you do and what inspires you.

#2. Professional Head Shot Photograph Your LinkedIn profile is your digital introduction and first impression with your reader. It’s important to look your best and a professionally taken photograph will ensure you are portrayed in the best light!

#3. Attention Getting Headline Your LinkedIn Headline is very much like a headline in a newspaper. It should grab your reader’s attention and compel them to READ MORE! Access my LinkedIn Headline Generator App to quickly and easily create a POWERFUL LinkedIn Headline that will get you noticed and found! Why not? It’s FREE!

#4. Customized URL, Websites, and Contact Information A customized URL allows you to extend your brand and further optimize your LinkedIn profile. Your public profile address is the direct link to your LinkedIn profile. By customizing the address with your name, you are able to add it to your email signature, resume, cover letter, letterhead, business card, and marketing literature. Websites and Contact Information provide your reader with the ability to reach out, learn more, and continue their experience with you.

#5. Compelling, Interesting Summary Your LinkedIn Summary needs to POP! This is your chance to demonstrate to the world that you are an expert and someone who deserves to be noticed! This is where you sell yourself and showcase your accomplishments.


Why? Your LinkedIn profile is NOT your resume! Your resume is your professional history. Your LinkedIn profile is your career future! Your resume is dry, boring, and task-based. Your LinkedIn summary should be engaging and impressive to your reader. It should COMPEL them to pick up the phone and call you!

#6. Clear Call to Action It’s important to tell your reader what to do once they’ve finished reading your LinkedIn summary. Tell them how to reach you! How many opportunities are you missing because you didn’t include your contact information?

#7. Multimedia Work Samples Your LinkedIn profile should act as a portfolio or compendium of all your great work. Rather than simply DESCRIBE what you’ve done throughout your career, embed PowerPoint presentations, whitepapers, photos, videos, etc… to SHOW your reader.

More LinkedIn Profile Examples

BUT THAT’S NOT ALL! There is so much more to your LinkedIn Profile!

Best LinkedIn Profile Example

#8. Complete Experiences, Keyword-Rich
A POWERFUL LinkedIn profile includes your past experiences. This area is highly sensitive when it comes to SEO (Search Engine Optimization). By including keywords that people are using to find someone like you, you are ensuring that your LinkedIn profile performs well in search and that YOU WILL BE FOUND.

Additional Profile Sections
Your LinkedIn profile extends far past the work experience section. Volunteer Experiences & Causes, Certifications, Education, Interests, and Groups & Associations are just a few of the additional sections that comprise your COMPLETE LinkedIn profile.

Get Your LinkedIn Profile Optimized

It’s a competitive world out there. In order to succeed, you must stand out from the crowd! You are what you present and your LinkedIn profile is often times your first impression and digital introduction. Does it cast you in the best light?

Professionally Written LinkedIn Profile Examples

I have helped OVER FIVE THOUSAND people with their LinkedIn profiles. Check out our before and after images as well as direct links to linkedin profile examples my team and I have optimized.

Want a POWERFUL LinkedIn Profile?

You can either hire us to write your LinkedIn profile OR you can check out some of my very awesome LinkedIn products that will help you craft a winning LinkedIn profile and help you use LinkedIn more effectively!

LinkedIn Makeover Reviews

Here are just a few LinkedIn testimonials given to me by clients who went through our LinkedIn Makeover process.

explained my past better

Quick and explained my past better than even I could have!

Joe Cox

hands down the best LinkedIn Makeover company out there

I have referred over 15 people to Donna and her company. She is hands down the best LinkedIn Makeover company out there. After using her service, I received 2 of my last job offers. They found me thanks to my stellar LinkedIn profile. I can’t recommend her more highly. It is worth every penny. Invest in yourself and work with Donna and her team to put your best foot forward!

Cathy Murphy

so quick and yet so thorough

I was amazed at how you can be so quick and yet so thorough. It would have taken me months to get the profile updated instead of a week – and it wouldn’t have been so well done.”

Jackie Freedman

Service was great

Service was great. I needed to get my LinkedIn profile up to date, and received the assistance I needed

Margaret Prestipino

professional work and the personal attention

The revised profile nicely reflects what I wanted it to show. The branding specialist I was assigned to listened to what I wanted. Also, after the initial version was created I was allowed to give my feedback and have a phone call. She discussed the changes and made a few further revisions based on what I suggested. I really appreciate the professional work and the personal attention I was given.

Arunodoy Sur

Extremely Outrageous Customer Service

Great job, exactly as promised! One issue addressed within a few hours and over my objection, they insisted on starting over! “Extremely Outrageous Customer Service”

Ivan Shulman

a worthwhile investment

It was definitely a worthwhile investment. My true credentials came out to be much more impressive in the new format.

Pateel Papazian

quick, easy and thorough

“It was quick, easy and thorough. Very professional.”

Alicia Speight

thorough and high-quality final product

Professional service in a timely manner and a thorough and high-quality final product. Completely satisfied and glad I outsourced it to the pros!

Jeremy Lieberman

great to work with

My Branding Specialist was great. On top of simply writing up a good LinkedIn profile, she was very great to work with and had numerous very good ideas to enhance the impact of my profile.

Daniel Bednar

A great investment

Wendi was really great – listened closely, drew out important information and then crafted a great LinkedIn profile for me. A great investment.

knocking it out of the park

Donna and Dionne, I would like to Thank You and Your Team for once again ‘knocking it out of the park’ with my recent Linkedin Update. Pam Allen is a tremendous asset for your organization! She is a true professional and outstanding writer that completed a first-class original Profile and then again on the Profile Update!

Best wishes for your company’s continued success!

Robert Law

Loved every part of it

Loved every part of it, especially your team!

Good customer value

Well-conceived process and business model. Good customer value

Stanton Thomas

I felt valued and appreciated

Very professional way to approach your clients. I had a really great experience, and I felt valued and appreciated, and most importantly, I was listened to and the outcome was amazing. Thank you

Roland Abella

high-level writing skills

I am very pleased with the high-level writing skills applied to my LinkedIn profile.

John W. Robertson

entire process was seamless

I already have recommended your services! Laurel was an amazing associate with whom to work. She really brought my "story" together in a clear and easy-to-understand way. The entire process was seamless and I definitely feel like the cost was an investment in myself.

Lori Willett