Branding For You

Transform Your Future Today!

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Which Best Describes Your Needs?

It's time to create a new narrative that aligns with your big dreams and true potential. We partner with you to develop strategic, future-oriented, accomplishment-driven resumes, LinkedIn profiles, bios, and more so you can move forward empowered, confident, and ready for the next chapter of your career.

It's hard to write about yourself. You sit too close to capture the full picture and tell your story strategically. Partnering with us, we strategically develop your LinkedIn profile to showcase your value, reveal your relevancy, convey your credibility, provoke confidence, & compel action.

Stop ignoring LinkedIn at the corporate level. Prospects, customers, job candidates, investors, service providers, and more are looking at your company and employees on LinkedIn and forming opinions. We help you take control and create a uniform, elevated brand that raises awareness and promotes your mission.

LinkedIn has become the new business handshake. Make sure your company's LinkedIn page greets visitors with an engaging, professional message. Our LinkedIn Page services portray your company in the best light and provide you with a centralized hub where LinkedIn users can stay up to date on your company news, products & services, business opportunities, and job opportunities.

We have a broad array of services. Learn more about our career branding, marketing, thought leadership, strategy, and training services by visiting our Services page.

Professional LinkedIn Profile Writers Are Here to Help!

Take your LinkedIn profile to the next level and turn it into a POWERFUL career tool that spotlights your skills, experiences, AND impresses your network of connections.  92% of recruiters use LinkedIn to find high-quality candidates. You need to ensure your LinkedIn profile is found when users search for your skill sets and that it makes an impact, setting you apart from the competition.

Let’s face it, it’s hard to write about yourself. Most people simply copy and paste their resume into their LinkedIn profile and then they wonder why they aren’t gaining any traction on LinkedIn. Here’s the reason: Your Linkedin profile is not your resume… it is so much more! When written strategically, your LinkedIn profile becomes your opportunity to engage with your audience and build your professional brand. LinkedIn is an incredible asset to your professional and business development.

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We will do everything in our power to make this experience for you transformational and successful. Your 100% satisfaction is guaranteed!

Donna Serdula
Serdula

Donna Serdula Pioneered the Concept of LinkedIn Profile Optimization

She is the author of the book LinkedIn Profile Optimization For Dummies, published by Wiley. Since 2009, Donna has helped executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.

 

Now with over 40 LinkedIn profile writers and professional brand experts on her team, we will work directly with you to make sure your unique LinkedIn profile is optimized so that you can impress your network and achieve your goals. Stand out from the crowd with a LinkedIn profile that positions you as an expert in your industry and markets you as someone who deserves to be noticed!

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Why Choose LinkedIn Makeover?

Have you been wondering how to write a LinkedIn Profile? We have a team of experts that have worked on THOUSANDS of LinkedIn Profiles. Each LinkedIn Profile writer has been trained by Donna Serdula and is held to her extremely high standards of quality and customer service. You can feel confident that we will help you forge a strong professional brand that SHINES! Your satisfaction is guaranteed.

When you work with us to write your LinkedIn profile, we do not simply fill out the fields, copying and pasting your resume. Our mission is to strategically align your LinkedIn profile to your goals and target audience so you can reach your true potential. Our goal is to make sure you are 100% satisfied.

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1. Strategy & Goals

Before we start optimizing your LinkedIn profile, we must first know your strategy & goals.

  • Professional Branding & Reputation Management
  • Attract Recruiters, Hiring Managers, HR Professionals
  • Prospect for business / Showcase your products & services
  • Network more effectively
  • Discover additional opportunities
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2. Information Gathering

With your goal and your target audience in mind, we then gather your background information either via email or during a one on one interview session. We help you determine your:

  • Career Trajectory
  • Background & Expertise
  • Accomplishments & Successes
  • Unique value and differentiation
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3. Your Professional Story

Understanding your background, we craft your unique professional story in a manner that engages your audience & compels them to reach out to learn more. Utilizing a conversational, narrative approach, your LinkedIn profile will provoke confidence & credibility while showcasing you as a high-level professional.

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More Than Just LinkedIn Profiles

In addition to LinkedIn profile writing, we also provide services that span the gamut of career branding and professional marketing:

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Resumes & CVs

Resumes are not dead! Get your foot in the door with a strong resume that showcases your accomplishments. We also provide cover letters, career infographics and more!

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Company Pages

Your LinkedIn Company page is linked to each and every employee past, present and future on LinkedIn. Let's make sure it spotlights your company and tells the right story!

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Employee Profiles

You've worked hard to establish a company brand- but that brand extends to your employees. Let's make sure their profiles reflect them and the company in the best light!

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Ghost Blogging

Publish or Perish is no longer just for academics. Executives & Experts are expected to produce content. Working with us, we'll do the heavy writing and you take the credit.

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DIY Video e-Course

Write your LinkedIn profile yourself with online training that provides Step by Step Video directions and provides tons of LinkedIn profile examples you can copy and paste.

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Career Coaching

It’s time to get empowered. Career Coaching can help you figure out your aim, understand what you need to do to get there, and help you along the way to keep you focused and moving forward.

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LinkedIn Training

LinkedIn is a sales and business tool. Learn how to effectively use LinkedIn to achieve your career and professional goals. Work one on one with a LinkedIn expert who will get you on the right path FAST!

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LinkedIn Workshops

Don’t tell your team to update their LinkedIn profile, give them the help they need to do it right. Learn LinkedIn directly from the author of LinkedIn Profile Optimization FOR DUMMIES.

Different LinkedIn Makeover Service Levels for Every Professional

We have three different service levels to match your needs and budget. Whether you are looking for a quick option or a consultative solution, we have you covered.

Click the Get Started button to see our LinkedIn Makeover service descriptions and pricing.

LinkedIn Profile Writing AND LinkedIn Workshops, Presentations, Webinars & More

Donna Serdula provides entertaining, "take action" workshops, keynotes, and presentations to groups, associations, and companies across the United States. Get your group embracing and dominating LinkedIn with an informative presentation, workshop, webinar or keynote that provides them the knowledge they need to leverage LinkedIn effectively.

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What Clients Say About Us

Always transformational, never transactional! That’s what we believe in and strive everyday to accomplish with our clients. This is not a copy and paste assembly line. Instead, clients come to us when they need help taking that leap to transform their brand and move forward confidently and empowered.

Below you will find testimonials from clients… every single one a real live customer of ours… from the brand new to those that started with us over a decade ago.

David Holt

It was so exciting to have an expert consultant as my guide to helped me tell my unique story on LinkedIn! The business results were excellent!

Mary Kathryn Owen

Hi Donna! As I let you know, you and Heather have transformed my profile, organized my work history and given me new confidence in my job search. Thanks!

Stanton Thomas

Well-conceived process and business model. Good customer value

Joe Rizzi

Hi Donna, My LinkedIn Makeover that your firm created is outstanding! Wendy Blessing did an amazing job on the profile and Alison Lorraine did an amazing job on my resume and cover letter! A million thanks, you guys rock!

Andrew Knuckle

Your staff was professional, knowledgeable, pleasant to work with and extremely helpful. I was very satisfied with their work product.

Margaret Prestipino

Service was great. I needed to get my LinkedIn profile up to date, and received the assistance I needed

Fred Durand

I contacted LinkedIn-Makeover.com on a Thursday afternoon with an immediate need of an updated resume. I had received an unexpected opportunity, but I needed to have a great resume by the following Monday. LinkedIn-Makeover.com assigned a great resume writer that worked over the weekend with me, writing and revising my resume, until it met my satisfaction. The result was a great resume and… a new job!

Richard Jenkins

Overall, great experience (even had my wife sign up too).

Carlos Barreiro-Martinez

The attention was very good. The service was excellent.

Foster Taliaferro

Laurel Dowswell did a great job of tweaking my existing LinkedIn profile to make it more of a “branding document.” She was very receptive to my desires and offered very constructive feedback. I would recommend these services to anyone wanting a fresh approach to successful branding.

Karena Cooke

I strongly recommend Donna & her team to make an incredible impact on your LinkedIn profile and CV. Special Kudos to Brooke & Jill for helping me with an outstanding CV. I have made 100+ contacts in just 3-4 days. Thanks again

Gareth Moore

Great service, friendly, helpful team. Highly recommend the makeover for people who have not had to do a resume for a while.

Mary Brownell

Because I’m a writer, I was initially hesitant about having help with the revisions of my profile and whether or not someone else would attempt to shape my thoughts of myself in ways that might lead to a professional profile, but might not reflect who I am. My concern was needless. The LinkedIn Associate who took the lead in reviewing and ultimately revising my profile was not only a consummate professional but also completely personal and understanding of my hesitations. She worked diligently with me to find both the professional tone that my profile needed, but also to be true to myself in the ways that mattered to me. She listened to me carefully, figuring out what I was struggling to identify how I truly wanted to be viewed on LinkedIn. Subsequently, she created a profile draft that we reviewed together with very few changes, for she had captured all that I had hoped for in the language of LinkedIn, which is exactly what I needed. If need be, I know that I can reach out to her again and she would respond with professional knowledge and personal attention to detail. Thank you, Heather, many times over.

Duane Kotsen

Thanks so much for your assistance on my LinkedIn profile – I am very proud of my professional accomplishments and am now proud of how these are conveyed via LinkedIn. You and Kathi were a pleasure to work with! – Duane

Eric Willinghan

The work of LinkedIn-Makeover.com has been valuable, impactful and professional. I highly recommend getting yourself a Makeover for your page.

Your LinkedIn service was excellent. Extremely useful and I got really good feedback from Heather Maigur who did my profile.

Scott Kilinski

Efficient and accurate. Good experience and saved me a lot of time!

Marc Upchurch

Your service was excellent, it was everything that I was hoping for. The quality, format and content was nearly perfect.

Jackie Freedman

I was amazed at how you can be so quick and yet so thorough. It would have taken me months to get the profile updated instead of a week – and it wouldn’t have been so well done.”

Lindsay Vose

I am blown away by the quality of work produced. The personal interview was a great touch and I’m glad I went with this package. My only regret is I didn’t do this sooner.

Lois Nemcovsky

I loved my LinkedIn profile builder. Extremely professional and accurate, she worked magic. The coaching experience has been great too. Thank you so much, have already referred the service to many others and will continue to do so. Thanks for making my Frankenstein resume into a 2-page piece of magic I can be proud of!

Alicia Speight

“It was quick, easy and thorough. Very professional.”

Pateel Papazian

It was definitely a worthwhile investment. My true credentials came out to be much more impressive in the new format.

Scott Benton

I thought the profile not only really captured my background and accomplishments but did it in a very engaging way.

Keith Reitzel

Great service! Suggestions to improve my profile that I had never considered. Expert consultation resulting in expert outcomes. Thanks again for all the help!

Joe Cox

Quick and explained my past better than even I could have!

Arunodoy Sur

The revised profile nicely reflects what I wanted it to show. The branding specialist I was assigned to listened to what I wanted. Also, after the initial version was created I was allowed to give my feedback and have a phone call. She discussed the changes and made a few further revisions based on what I suggested. I really appreciate the professional work and the personal attention I was given.

Lorraine Wiseman

I really appreciated the level of professionalism and the manner in which my voice came through your writing.

Cathy Murphy

I have referred over 15 people to Donna and her company. She is hands down the best LinkedIn Makeover company out there. After using her service, I received 2 of my last job offers. They found me thanks to my stellar LinkedIn profile. I can’t recommend her more highly. It is worth every penny. Invest in yourself and work with Donna and her team to put your best foot forward!

Pete Lamont

I worked with Jill J and she was wonderful. The data collection form is comprehensive and gives the writer lots of material to work with. Also the two phone sessions were invaluable in capturing and clarifying information. My profile looks fantastic and markets my capabilities in a way I could never have done by myself. Thank you.

Chris Martin

Loved every part of it, especially your team!

Matthew Slavik

Pam was great–fun to work with and very skillful. She’s also very good at keeping the project on track!

David Victor

I thought Richard did a great job, and the results are just what I was looking for. Not sure if I’ve shaken up the LinkedIn world yet, but at least my life and work are merged into “Me.” 🙂

Alonso Jose Da Silva II

Great work, they turned around what I didn’t like in an excellent description. Strongly recommended.

Wendi was really great – listened closely, drew out important information and then crafted a great LinkedIn profile for me. A great investment.

Lori Willett

I already have recommended your services! Laurel was an amazing associate with whom to work. She really brought my "story" together in a clear and easy-to-understand way. The entire process was seamless and I definitely feel like the cost was an investment in myself.

Sara Julian

It was easy to sign up and go through the process. Ashley was the perfect person for me and I am so happy with her work. I learned a lot from her!

Justin St. James, Esq.

Friendly, no pressure, service, and a staff who works with the client to make a killer LinkedIn presentation.

Jeremy Lieberman

Professional service in a timely manner and a thorough and high-quality final product. Completely satisfied and glad I outsourced it to the pros!

Justin Franco

LinkedIn Makeover does an amazing service. Although I am going to grad school in the Fall, I have been flooded with messages by recruiters and have made connections that will be beneficial in the future.

Bruce Dreblow

I thought the process was extremely well done. The person who worked on my profile listened to me, and then communicated my values and experiences in a very succinct but compelling final form. Very thorough and professional.

Saskia Verraes

The way you understood my requirements and interpreted the combination of skills and personality was very impressive…I am extremely happy though with my new look profile.

John W. Robertson

I am very pleased with the high-level writing skills applied to my LinkedIn profile.

Henry Aikhionbare

My sessions with Carmen were focused and interesting. I love the way he coined out my profile from our discussions and my C.V. It also changed my perception about myself. Reading about my achievements in that light gave me a boost of confidence

Michael Jenkins

I worked with Jan Stone. She was great, professional, knowledgeable and very responsive. The real make-a-difference aspect was her ability to ask me good questions, listen to my reply, then give me feedback without making me feel silly because I have not been in a personal search for a long time, and then only once. I enjoyed speaking with her.

Robert Law

Donna and Dionne, I would like to Thank You and Your Team for once again ‘knocking it out of the park’ with my recent Linkedin Update. Pam Allen is a tremendous asset for your organization! She is a true professional and outstanding writer that completed a first-class original Profile and then again on the Profile Update! Best wishes for your company’s continued success!

Vincent Mannion

I enjoyed my interactions with Carmen. It was a painless experience. Thank you

Makiko Sano

So nice to talk to Wendi and Gail about what I need to improve my Linkedin. And they were very good listeners. Now my profile looks so good. Easy to read and more pro. thank you for your help. Kind regards, Makiko Sano

Daniel Bednar

My Branding Specialist was great. On top of simply writing up a good LinkedIn profile, she was very great to work with and had numerous very good ideas to enhance the impact of my profile.

Ivan Shulman

Great job, exactly as promised! One issue addressed within a few hours and over my objection, they insisted on starting over! “Extremely Outrageous Customer Service”

Roland Abella

Very professional way to approach your clients. I had a really great experience, and I felt valued and appreciated, and most importantly, I was listened to and the outcome was amazing. Thank you

Mary Wallace

From the very first time I contacted LinkedIn-Makeover.com, I received excellent service. E-mails were answered rapidly, and calls were scheduled to discuss the Makeover. What a terrific team of professionals! I highly recommend their services!

Shelly Lowerison

I worked with Marissa and she was extremely professional and did an amazing job of capturing my work history much better than I could have myself. She was genuinely interested in “my story” and portraying that accurately on my profile. I have recommended LinkedIn-Makeover.com to several friends already and will continue to do so!

Prince Nnah

Pam was amazing. She took her time to get to know me and write with her best judgment what represented me the most.

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