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LinkedIn Makeover: Profile Optimization Service

LinkedIn Profile Satisfaction GuaranteeWith over 400 million LinkedIn users, you need to ensure your LinkedIn profile is seen and stands out from the crowd. Let’s face it, it’s hard to write about yourself. Most people simply copy and paste their resume into their LinkedIn profile and then they wonder why they aren’t gaining any traction on LinkedIn. Here’s the reason: Your Linkedin profile is not your resume… it is so much more! When written strategically, your LinkedIn profile becomes your opportunity to engage with your audience and build your professional brand. LinkedIn is an incredible asset to your professional and business development.

Get your profile optimized so it stands out from the crowd

LinkedIn Profile Optimization for Dummies BookDonna Serdula pioneered the concept of LinkedIn profile optimization. She is the author of the book LinkedIn Profile Optimization For Dummies, published by Wiley. Since 2009, Donna has helped executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles. Now with over 40 writers on her team, we will work directly with you to make sure your unique profile is optimized so that you can impress your network and achieve your goals. Stand out from the crowd with a LinkedIn profile that positions you as an expert in your industry and markets you as someone who deserves to be noticed!

Take your LinkedIn profile to the next level and turn it into a POWERFUL career tool that spotlights your skills, experiences, AND impresses your network of connections.


Why Choose Us?

We have a team of experts that have worked on THOUSANDS of LinkedIn Profiles. Each writer has been trained by Donna Serdula and is held to her extremely high standards of quality and customer service. You can feel confident that we will help you forge a strong professional brand that SHINES! We are committed to customer service and your satisfaction is guaranteed.

When you work with us to write your LinkedIn profile, we do not simply fill out the fields, copying and pasting your resume. Our mission is to strategically align your LinkedIn profile to your goals and target audience so you can reach your true potential. Our goal is to make sure you are 100% satisfied.

1. Strategy & Goals

Before we start optimizing your LinkedIn profile, we must first know your strategy & goals.

  • Professional Branding & Reputation Management
  • Attract Recruiters, Hiring Managers, HR Professionals
  • Prospect for business / Showcase your products & services
  • Network more effectively
  • Discover additional opportunities

2. Information Gathering

With your goal and your target audience in mind, we then gather your background information either via email or during a one on one interview session.

We help you determine your:

  • Career Trajectory
  • Background & Expertise
  • Accomplishments & Successes
  • Unique value and differentiation

3. Your Professional Story

Understanding your background, we craft your unique professional story in a manner that engages your audience and compels them to reach out to learn more.

Utilizing a conversational, narrative approach, your LinkedIn profile will provoke confidence and credibility while showcasing you as a high level professional.

Different Service Levels for Every Professional

We have three different service levels to match your needs and budget. Whether you are looking for a quick option or a consultative solution, we have you covered.

Click the Get Started button to see our LinkedIn Makeover service descriptions and pricing.


As Featured on NBC and Business Insider

More than just LinkedIn Profiles

In addition to LinkedIn profile writing, we also provide services that span the gamut of career branding and professional marketing:

Executive and Professional Resume Writing

Resumes & CVs

Resumes are not dead! Get your foot in the door with a strong resume that showcases your accomplishments. We also provide cover letters, career infographics and more!
Learn More
LinkedIn Company Page Writing

Company Pages

Your LinkedIn Company page is linked to each and every employee past, present and future on LinkedIn. Let's make sure it spotlights your company and tells the right story!
Learn More

Employee Profiles

You've worked hard to establish a company brand- but that brand extends to your employees. Let's make sure their profiles reflect them and the company in the best light!
Learn More
ghost blogging

Ghost Blogging

Publish or Perish is no longer just for academics. Executives & Experts are expected to produce content. Working with us, we'll do the heavy writing and you take the credit.
Learn More

LinkedIn Profile Writing AND LinkedIn Workshops, Presentations, Webinars & More

Donna Serdula provides entertaining, "take action" workshops, keynotes, and presentations to groups, associations, and companies across the United States. Get your group embracing and dominating LinkedIn with an informative presentation, workshop, webinar or keynote that provides them the knowledge they need to leverage LinkedIn effectively. Learn more


Clients often write to tell me me how amazed they are that such a simple, affordable LinkedIn Makeover could make such a huge impact on their career.
  • I hired Donna to help me punch up my Linked In Profile. Donna’s ideas were wonderful. My Profile took a giant leap forward – presenting my business and my personality in an engaging description. With the profile and Donna’s insightful suggestions for handling my Linked In Account, my connections have increased six-fold. Profile views and searches are up substantially as well. With the new year, Social Media is taking a larger role in my business plan. Donna’s expertise and sage advice is helping me realize that goal.

    Anne Costello Real Estate
  • I wanted to make sure my LinkedIn profile was polished and professional. Donna worked with me to ensure my profile was authentically my own and portrayed me as a leader in my industry. The two hour session was fun and I was surprised at how easy it was to get an optimized profile.

    Jeff Northup President & CEO of EyeScience Labs, LLC
  • As a VP of Secondary Markets for Best Buy, and as someone who has a diversified professional background that includes Merchandising, Procurement, Global Sourcing, and eCommerce, I knew it was important to have a strong, professionally complete LinkedIn Profile to organize and summarize my past roles and responsiblities. With your help, I was able to move my LinkedIn profile from boring to attention grabbing. I am glad I upgraded from the Basic to the One on One service. The time was definitely well spent and working directly with you helped me a lot in thinking through how to best use my profile–you do amazing work. Thank you again!!!

    Kevin Winneroski, Vice President of Secondary Markets, Best Buy
  • As a small business startup coach/mentor I understand the value of working with an expert to optimize your chances for success. Donna is an expert with a talent for pulling out information and putting that information into an interesting and compelling form. Donna was great to work with

    Gary Simning Managing Principal at EntryInc
  • “I had really become unfocused in my job search and how I was presenting myself. Thanks to Donna I am looking at my professional experience and background in a whole new way. Donna has an inspired and out-of-the-box approach to linkedin profile makeovers. Just a few days after my ‘makeover’ I received a call from a recruiter (I had no signs of interest from anyone for a very long time). Even though this job wasn’t the right fit I am more hopeful for future opportunities.

    Dagmar Dworatzek Legal/IT/Admin Support
  • Donna is a master chef with words!!! she was able to understand and articulate my personal brand. My Linkedin page is more than I could have expected! Thank you Donna! I highly recommend her if you are struggling to really make a lasting impression, what Donna can do for you and your Linkedin page will utterly amaze you and satisfy even the greatest of skeptics! You won’t’ be disappointed!”

    Jasmine V. Smith Executive Account Manager at CDW
  • Donna has been an excellent help in organizing my LinkedIn profile. She has a great sense of what works and is able to customize her work to fit the individual in a way that effectively showcases one’s talent.

    Steven Schmidbauer, Nonprofit Executive Director
  • Donna provided a valuable service by building a professional LinkedIn profile for my new financial consulting business, HMO Financial Solutions, LLC. Donna worked on my project with enthusiasm, creativity and a passion for delivering a value-added product. She is an expert on how to get the most exposure using all of LinkedIn’s available tools. I highly recommend her to anyone who wants to build a LinkedIn profile that is “second to none”.

    Martin J. Brill
Here are some LinkedIn Profile Samples of our work, you won't believe the difference!