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LinkedIn is the largest PROFESSIONAL social networking site out there... and people are using it to research you
My view of LinkedIn changed one late afternoon when I connected with a prospect after making my umpteenth phone call of the day. We had a great conversation and I was able to schedule a meeting. I remember excitedly hanging up the phone and immediately opening up Google to perform a search on my new prospect’s name. I wanted to learn as much about this person as possible.
A sinking feeling came over me and I realized that my LinkedIn profile did not portray me as a top-notch professional. My LinkedIn profile did not sell my skills or show any differentiation between me and the millions of other LinkedIn users out there. My profile basically said, “This lady doesn’t have anything that sets her apart from the crowd.”