About Donna Serdula

I am Your LinkedIn Profile Writer

First off, I am not affiliated with or endorsed by LinkedIn in any way but I do LOVE their product!

My name is Donna Serdula & in 2009, I pioneered my LinkedIn profile optimization methodology. Since then, my team & I have helped OVER SIX THOUSAND professionals from all over the world tell their story & build a powerful professional brand.

Look, it doesn’t matter who you are or what you do, it’s not easy to write about yourself.

I hear it all the time, “I can… sell snow to an Eskimo / manage complex projects / lead exceptional teams… but write about myself? NO WAY!”

Besides, who has time to sit down and complete their LinkedIn profile on their own? Maybe that’s the reason why so many LinkedIn profiles suck. Yes, suck. You read that right.

You know this… People are Googling you. Your LinkedIn profile is more often than not your digital introduction and first impression with the world. If your LinkedIn profile doesn’t showcase your skills and portray you as a polished professional you are letting the ultimate opportunity just slip away…

Don't Ignore it... Dominate it!

LinkedIn is the largest PROFESSIONAL social networking site out there... and people are using it to research you.





of the companies out there today are using LinkedIn to find potential employees.

agree that LinkedIn helps develop relationships and grow new business.

of business generated B2B leads through LinkedIn.

of people on LinkedIn are considered key decision makers.


of the companies out there today are using LinkedIn to find potential employees.


agree that LinkedIn helps develop relationships and grow new business.


of business generated B2B leads through LinkedIn.


of people on LinkedIn are considered key decision makers.

Your LinkedIn profile is your chance to WOW your reader. It's your chance to engage and forge a relationship. Don't let this opportunity pass you by!

Transform Your LinkedIn Profile

It’s a competitive world out there. In order to succeed, you must stand out from the crowd! You are what you present and your LinkedIn profile is often times your first impression and digital introduction. Does it cast you in the best light?

My Story: The LinkedIn Epiphany

LinkedIn Profile Writer Brand Strategist

I realized back in 2006 the power of my LinkedIn profile. Back then I was heading up the Philadelphia office for a technology company. My days were spent filling my sales funnel through cold calling and trying to close business.

My view of LinkedIn changed one late afternoon when I connected with a prospect after making my umpteenth phone call of the day. We had a great conversation and I was able to schedule a meeting. I remember excitedly hanging up the phone and immediately opening up Google to perform a search on my new prospect’s name. I wanted to learn as much about this person as possible.

Dread & Embarassment

As soon as I hit the Search button, a feeling of dread came over me. Somehow, I just knew that at this exact moment, my prospect was searching my name on Google, too! What in the world would he find? I immediately charted a new course of action and googled MY name. My LinkedIn profile was the only pertinent result in the small handful of sites that Google returned. I opened my LinkedIn profile and looked at it through the eyes of my potential client.

How would he react to it?

My profile was half-filled out. Is my prospect thinking I do not finish things that I start?

My profile was clearly plagiarized from my resume. Is he thinking I lack creativity and energy?

I never bothered getting a single recommendation from a client. Is he thinking I do not have any satisfied customers?

I did not join any Groups or list any Associations. Is he thinking I am merely a novice and not an expert in my field?

My Honors and Awards section was BLANK. Have I accomplished nothing in my career?

A sinking feeling came over me and I realized that my LinkedIn profile did not portray me as a top-notch professional. My LinkedIn profile did not sell my skills or show any differentiation between me and the millions of other LinkedIn users out there. My profile basically said, “This lady doesn’t have anything that sets her apart from the crowd.”

I NEED a Powerful LinkedIn Profile!

At that moment I realized this issue needed to be rectified. My LinkedIn profile had to stand out from the crowd and sell me as a dynamic sales professional who naturally attracts clients and opportunities. Not knowing what made a profile great, I decided to research the best LinkedIn profiles to see what made them shine. I read all about branding, copywriting, and storytelling. I slowly began writing and rewriting my LinkedIn profile until I crafted something that was compelling to my readers, showcased my skills, and marketed me as an expert in my field.

Life Got Better! Opportunities Started Coming My Way

Soon after performing my very own LinkedIn makeover, I started to notice that my meetings with prospects began going smoother. It was like they already knew me. Prior to the makeover, I had to work hard to build their confidence. After the makeover, my profile gave my prospects the information they needed to start forming a rapport with me before I even walked through the door.

Additionally, recruiters started calling. Old colleagues and schoolmates began contacting me to reconnect.

LinkedIn Suddenly Started to Make Sense

As my LinkedIn inbox began filling with requests to connect, I could not help but use it more. I quickly realized that I could get past the “gatekeeper” by sending InMails straight to decision-makers. It was easy to stay in touch with people I met at industry events simply by requesting to connect with them on LinkedIn afterward. Before I knew it, I was throwing away business cards and keeping my Rolodex of contacts on LinkedIn.

By using LinkedIn, I became a sought after sales professional with a rapidly growing customer base.

Going Off On My Own

In 2009, I decided it was time to embark upon a dream and start my own business. I wanted to share my love of LinkedIn with professionals and help them embrace this amazing professional network and show them how LinkedIn could EMPOWER THEIR CAREER.


Before I knew it, I was working with people from all over the United States AND BEYOND! Professionals and executives from Australia, New Zealand, India, Germany, England, Netherlands, Saudi Arabia, India, Canada, and so many other places!


Not only was I writing profiles for amazing people, but I was also asked to speak in front of groups, educating them on the importance of LinkedIn and helping them learn how to stand out. I also found myself on television programs and radio shows.

Career Branding

We do more than just LinkedIn profiles-- we also transform your resume, too!

Over 6,000 LinkedIn Profiles Written

In 2012, I realized that I could no longer do it alone. I brought on two women that I had known for years, Dionne Carrick and Audra Hammer Ross. I taught them everything I knew and the three of us continued to write profiles and tell people’s professional story.

As time passed, we found we needed more than just three writers. From a one-woman shop, we now have over 20 writers on our team. It was late 2017 when my accountant called me, “Donna, just wanted to give you a heads up, you and your team of LinkedIn profile writers have written over 5,000 LinkedIn profiles!”

Shelly Lowerison

I worked with Marissa and she was extremely professional and did an amazing job of capturing my work history much better than I could have myself. She was genuinely interested in “my story” and portraying that accurately on my profile. I have recommended LinkedIn-Makeover.com to several friends already and will continue to do so!

Lorraine Wiseman

I really appreciated the level of professionalism and the manner in which my voice came through your writing.

Wendi was really great – listened closely, drew out important information and then crafted a great LinkedIn profile for me. A great investment.

Lois Nemcovsky

I loved my LinkedIn profile builder. Extremely professional and accurate, she worked magic. The coaching experience has been great too. Thank you so much, have already referred the service to many others and will continue to do so. Thanks for making my Frankenstein resume into a 2-page piece of magic I can be proud of!

Bruce Dreblow

I thought the process was extremely well done. The person who worked on my profile listened to me, and then communicated my values and experiences in a very succinct but compelling final form. Very thorough and professional.

Arunodoy Sur

The revised profile nicely reflects what I wanted it to show. The branding specialist I was assigned to listened to what I wanted. Also, after the initial version was created I was allowed to give my feedback and have a phone call. She discussed the changes and made a few further revisions based on what I suggested. I really appreciate the professional work and the personal attention I was given.

Marc Upchurch

Your service was excellent, it was everything that I was hoping for. The quality, format and content was nearly perfect.

Jeremy Lieberman

Professional service in a timely manner and a thorough and high-quality final product. Completely satisfied and glad I outsourced it to the pros!

Daniel Bednar

My Branding Specialist was great. On top of simply writing up a good LinkedIn profile, she was very great to work with and had numerous very good ideas to enhance the impact of my profile.

Matthew Slavik

Pam was great–fun to work with and very skillful. She’s also very good at keeping the project on track!

Andrew Knuckle

Your staff was professional, knowledgeable, pleasant to work with and extremely helpful. I was very satisfied with their work product.

Carlos Barreiro-Martinez

The attention was very good. The service was excellent.

Pateel Papazian

It was definitely a worthwhile investment. My true credentials came out to be much more impressive in the new format.

Mary Wallace

From the very first time I contacted LinkedIn-Makeover.com, I received excellent service. E-mails were answered rapidly, and calls were scheduled to discuss the Makeover. What a terrific team of professionals! I highly recommend their services!

Gareth Moore

Great service, friendly, helpful team. Highly recommend the makeover for people who have not had to do a resume for a while.

Justin St. James, Esq.

Friendly, no pressure, service, and a staff who works with the client to make a killer LinkedIn presentation.

Joe Cox

Quick and explained my past better than even I could have!

Margaret Prestipino

Service was great. I needed to get my LinkedIn profile up to date, and received the assistance I needed

Saskia Verraes

The way you understood my requirements and interpreted the combination of skills and personality was very impressive…I am extremely happy though with my new look profile.

Alicia Speight

“It was quick, easy and thorough. Very professional.”

Justin Franco

LinkedIn Makeover does an amazing service. Although I am going to grad school in the Fall, I have been flooded with messages by recruiters and have made connections that will be beneficial in the future.

Richard Jenkins

Overall, great experience (even had my wife sign up too).

Scott Benton

I thought the profile not only really captured my background and accomplishments but did it in a very engaging way.

Cathy Murphy

I have referred over 15 people to Donna and her company. She is hands down the best LinkedIn Makeover company out there. After using her service, I received 2 of my last job offers. They found me thanks to my stellar LinkedIn profile. I can’t recommend her more highly. It is worth every penny. Invest in yourself and work with Donna and her team to put your best foot forward!

David Holt

It was so exciting to have an expert consultant as my guide to helped me tell my unique story on LinkedIn! The business results were excellent!

Robert Law

Donna and Dionne, I would like to Thank You and Your Team for once again ‘knocking it out of the park’ with my recent Linkedin Update. Pam Allen is a tremendous asset for your organization! She is a true professional and outstanding writer that completed a first-class original Profile and then again on the Profile Update! Best wishes for your company’s continued success!

Scott Kilinski

Efficient and accurate. Good experience and saved me a lot of time!

Eric Willinghan

The work of LinkedIn-Makeover.com has been valuable, impactful and professional. I highly recommend getting yourself a Makeover for your page.

Mary Kathryn Owen

Hi Donna! As I let you know, you and Heather have transformed my profile, organized my work history and given me new confidence in my job search. Thanks!

David Victor

I thought Richard did a great job, and the results are just what I was looking for. Not sure if I’ve shaken up the LinkedIn world yet, but at least my life and work are merged into “Me.” 🙂

Duane Kotsen

Thanks so much for your assistance on my LinkedIn profile – I am very proud of my professional accomplishments and am now proud of how these are conveyed via LinkedIn. You and Kathi were a pleasure to work with! – Duane

Foster Taliaferro

Laurel Dowswell did a great job of tweaking my existing LinkedIn profile to make it more of a “branding document.” She was very receptive to my desires and offered very constructive feedback. I would recommend these services to anyone wanting a fresh approach to successful branding.

Lori Willett

I already have recommended your services! Laurel was an amazing associate with whom to work. She really brought my "story" together in a clear and easy-to-understand way. The entire process was seamless and I definitely feel like the cost was an investment in myself.

Mary Brownell

Because I’m a writer, I was initially hesitant about having help with the revisions of my profile and whether or not someone else would attempt to shape my thoughts of myself in ways that might lead to a professional profile, but might not reflect who I am. My concern was needless. The LinkedIn Associate who took the lead in reviewing and ultimately revising my profile was not only a consummate professional but also completely personal and understanding of my hesitations. She worked diligently with me to find both the professional tone that my profile needed, but also to be true to myself in the ways that mattered to me. She listened to me carefully, figuring out what I was struggling to identify how I truly wanted to be viewed on LinkedIn. Subsequently, she created a profile draft that we reviewed together with very few changes, for she had captured all that I had hoped for in the language of LinkedIn, which is exactly what I needed. If need be, I know that I can reach out to her again and she would respond with professional knowledge and personal attention to detail. Thank you, Heather, many times over.

John W. Robertson

I am very pleased with the high-level writing skills applied to my LinkedIn profile.

Vincent Mannion

I enjoyed my interactions with Carmen. It was a painless experience. Thank you

Makiko Sano

So nice to talk to Wendi and Gail about what I need to improve my Linkedin. And they were very good listeners. Now my profile looks so good. Easy to read and more pro. thank you for your help. Kind regards, Makiko Sano

Fred Durand

I contacted LinkedIn-Makeover.com on a Thursday afternoon with an immediate need of an updated resume. I had received an unexpected opportunity, but I needed to have a great resume by the following Monday. LinkedIn-Makeover.com assigned a great resume writer that worked over the weekend with me, writing and revising my resume, until it met my satisfaction. The result was a great resume and… a new job!

Alonso Jose Da Silva II

Great work, they turned around what I didn’t like in an excellent description. Strongly recommended.

Joe Rizzi

Hi Donna, My LinkedIn Makeover that your firm created is outstanding! Wendy Blessing did an amazing job on the profile and Alison Lorraine did an amazing job on my resume and cover letter! A million thanks, you guys rock!

Henry Aikhionbare

My sessions with Carmen were focused and interesting. I love the way he coined out my profile from our discussions and my C.V. It also changed my perception about myself. Reading about my achievements in that light gave me a boost of confidence

Michael Jenkins

I worked with Jan Stone. She was great, professional, knowledgeable and very responsive. The real make-a-difference aspect was her ability to ask me good questions, listen to my reply, then give me feedback without making me feel silly because I have not been in a personal search for a long time, and then only once. I enjoyed speaking with her.

Ivan Shulman

Great job, exactly as promised! One issue addressed within a few hours and over my objection, they insisted on starting over! “Extremely Outrageous Customer Service”

Keith Reitzel

Great service! Suggestions to improve my profile that I had never considered. Expert consultation resulting in expert outcomes. Thanks again for all the help!

Jackie Freedman

I was amazed at how you can be so quick and yet so thorough. It would have taken me months to get the profile updated instead of a week – and it wouldn’t have been so well done.”

Your LinkedIn service was excellent. Extremely useful and I got really good feedback from Heather Maigur who did my profile.

Lindsay Vose

I am blown away by the quality of work produced. The personal interview was a great touch and I’m glad I went with this package. My only regret is I didn’t do this sooner.

Chris Martin

Loved every part of it, especially your team!

Roland Abella

Very professional way to approach your clients. I had a really great experience, and I felt valued and appreciated, and most importantly, I was listened to and the outcome was amazing. Thank you

Prince Nnah

Pam was amazing. She took her time to get to know me and write with her best judgment what represented me the most.

Stanton Thomas

Well-conceived process and business model. Good customer value

Pete Lamont

I worked with Jill J and she was wonderful. The data collection form is comprehensive and gives the writer lots of material to work with. Also the two phone sessions were invaluable in capturing and clarifying information. My profile looks fantastic and markets my capabilities in a way I could never have done by myself. Thank you.

Karena Cooke

I strongly recommend Donna & her team to make an incredible impact on your LinkedIn profile and CV. Special Kudos to Brooke & Jill for helping me with an outstanding CV. I have made 100+ contacts in just 3-4 days. Thanks again

Sara Julian

It was easy to sign up and go through the process. Ashley was the perfect person for me and I am so happy with her work. I learned a lot from her!


It’s not all about LinkedIn. Just as some artists work in oils and others in clay, we are storytellers and our medium is LinkedIn. We have grown and expanded and provide so much more than just LinkedIn.

Resumes and career coaching for career branding… Ghost blogging and LinkedIn account management for professional branding. We’ve created brochures and Websites for entrepreneurs, and we’ve gone into companies and created stand out presences on LinkedIn for CEOs and their executive team, sales teams, marketing departments, whole companies, and more!


For Dummmies

I wrote my first book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile back in 2010. I remember at that time; my father had said to me that rather than self-publishing, I should reach out to the For Dummies publisher and write a For Dummies book on the subject.

I brushed him off quickly, “Oh Dad, For Dummies book authors are experts at the top of their game, people who are successful and important.” At that time in my life, I never thought I could do it.

In 2016, the acquisitions editor for the For Dummies books reached out to me and insisted I write a For Dummies book on LinkedIn profiles. After an absolute whirlwind of deadlines and quick-paced writing, LinkedIn Profile Optimization For Dummies was published. My father died years before. If I could somehow send a message to him beyond the grave, it would be: “Daddy, I wrote a For Dummies book!” And if I could say anything more, I’d then say: “Got married and had two sons!”

Thanks for sticking with me this far. I absolutely look forward to working with you. If you have any questions, please DO NOT HESITATE to pick up the phone and call me. Yes, the phone number I provide here on my Website is the direct number to my office: (215) 839-0008.

When it’s time to take control of your online presence and truly present yourself in a way that inspires, impresses, and builds confidence in your abilities, products, or services, give us a call. We are here to tell your story and empower you to be the best you can be.

It's Time to Shine Online

It's a competitive world out there. In order to succeed, you need to take control of your identity and present yourself in a way that inspires, impresses, and builds confidence in your abilities, products, and services. Your LinkedIn profile is the perfect tool to shape your brand.