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Transform Your LinkedIn Profile with Donna Serdula

Donna Serdula at LinkedIn's Headquarters

Donna Serdula at LinkedIn’s Headquarters

So you want to work with me!

I started this little Website back in 2009, before LinkedIn was considered a Social Media player AND well before anyone even considered hiring a person to optimize their LinkedIn profile. Back then it was just me and my laptop, optimizing LinkedIn profiles into the dark, dead of night.

I published my first book on the topic of LinkedIn profile optimization in 2010, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. It was at this time that I also started to receive requests to speak on the topic of LinkedIn profiles and professional branding from groups, first local (Philadelphia, YO!) then national.

It was February in 2012 that I realized, if I wanted to help as many people as I could, I could no longer go it alone. I brought on Dionne Carrick and Audra Hammer Ross as writers and the three of us together filled our days saving the world from poorly written LinkedIn profiles. A year later, Dionne Carrick took over as General Manager and we brought on more writers to assist. We now have over 30 writers in our stable.

Speaking at Columbia University

Speaking at Columbia University

It was also at this time that I made a very difficult decision to stop consulting and writing profiles to concentrate on growing the business and providing expertise on LinkedIn through media articles, radio show / podcast appearances, in-person presentations, webinars, and by writing a For Dummies book on LinkedIn profile optimization.

When I stopped consulting and writing LinkedIn profiles, we created the role of Senior Branding Specialist and those clients who wanted a higher-level experience with a LinkedIn expert could experience a Donna-like experience with the Senior Branding Specialist consultation.

Working with Donna Serdula

The two things I didn’t count on were the number of people who STILL wanted to work directly with me AND my own desire to interface with clients. And so that is why I am happy to announce that I am taking on a limited number of clients each month.

  • Working directly with Donna Serdula, you’ll discover your true, professional brand story
  • High-level transformational LinkedIn profile is written, unique to you
  • Through consultation and mentoring, you’ll learn the ins and outs of LinkedIn
  • Continued Support: Coaching, consulting to make sure you are headed in the right direction


The cost of this service is $4,000.00

To apply, please fill out the form below or call us at 215-839-3434 x 102 (M-F, 9AM-5PM Eastern)