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LinkedIn Makeover

Meet My Team of LinkedIn Profile Writers

When I started out writing LinkedIn profiles, I didn’t have a team of LinkedIn profile writers. Back then it was just me and my laptop. This worked for the first 3 years of this Website’s existence but something happened. More and more LinkedIn profiles needing optimization rolled in along with even more requests for presentations, keynotes, interviews, articles, etc. It was in February of 2012 that I realized that I could no longer go down this path on my own without a team of LinkedIn profile writers.

What to do?

I reached out to two women that I have known for years: Dionne Carrick and Audra Hammer Ross. I trained both of them personally on how to create POWERFUL LinkedIn profiles. Working with my clients, Dionne and Audra know my process inside and out and are ready to help you brand yourself professionally online. If you can’t work directly with me, Dionne and Audra are the very next best thing.

As time passed, we found that we needed to add even more people to the team. Enter Raymond, Tita, Sylvia, Cathy, Roy, Wendi, Carmen, Mitch, Judi, and others. We are now a full-fledged team of LinkedIn profile writers! Each writer has been trained by me and is held to my extremely high standards of quality and customer service. You can feel confident that they will help you forge a strong professional brand that SHINES.

Introducing My Team of LinkedIn Profile Writers

It’s important for you to know who you are teaming with to develop such an important part of your personal brand. I am proud to introduce you to my team of writers:

Dionne Carrick

General ManagerLinkedIn Profile Writer, General Manager, Dionne Carrick

Personal branding in today’s job market is very important for entrepreneurs, consultants, and employees who want to demonstrate their value and worth to employers. My name is Dionne Carrick and I can help you develop your own professional brand.

With a long history of servicing clients at a Fortune 500 company, I understand how important this project is to you and I will make sure we deliver results. As General Manager of Vision Board Media, I help keep our company running smoothly. I oversee all client engagements start through finish. I manage our team of LinkedIn profile writers and our corporate projects. You can rest assured knowing you are in good hands! We provide a hands-on experience from beginning to end.

View my profile on LinkedIn

Audra Hammer Ross

Senior Branding SpecialistLinkedIn Profile Writer & Senior Branding Specialist, Audra Hammer Ross

My name is Audra Hammer Ross and I thrive on the intellectual challenge of crafting individual’s POWERFUL LinkedIn profile peppered with key phrases Hiring Managers and Recruiters look for in a candidate.

I have been an avid writer and logophile from an early age. My professional background encompasses 10+ years of counseling, coaching, consulting, and training experience.

My work in helping people realize results in their personal and professional lives draws on real-world knowledge gained through counseling and developing individuals and groups.

I am also active in my local community and have been recognized for my efforts in leading and promoting non-profit causes for children and mothers in difficult situations.

I am passionate about providing outstanding bios, resumes, and Website copy that help clients recognize and highlight the right accomplishments and achieve their goals.

With a Master of Science degree in Health Psychology from the University of the Sciences in Philadelphia, and post-graduate certification in home-based training from the Philadelphia Child & Family Therapy Training Center, I am ready to help you brand yourself professionally!

View Donna Serdula's profile on LinkedIn

Wendi Blessing

Senior Branding SpecialistLinkedIn Profile Writer & Senior Branding Specialist, Wendi Blessing

My name is Wendi Blessing and I write professional profiles that get people noticed on LinkedIn®.

I am a Branding Specialist with, where we work with you to tell your unique story.

Your LinkedIn® profile is your chance to impress your reader and sell your expertise. Don’t let this opportunity pass you by with just copying and pasting your boring resume!

Let us help you showcase your professional expertise while infusing it with your personality.

View my profile on LinkedIn


Pam Allen

Senior Branding SpecialistPam Allen, LinkedIn Profile Writer - Help with  your LinkedIn profile

Credibility and reputation effectively distinguish good companies from their competition. How are you doing this? I write exciting, on-point copy that helps businesses engage prospects and sell their products and services and effectively increase revenue.

A few things about me:

  • Experienced writer with diversified 25 year-background as a business reporter/editor. Expertise in case studies, white papers, annual reports, business plans, brand journalism, website writing/blogging, SEO keyword writing.
  • Knowledgeable in education, startups, restaurants, and hospitality, transportation, energy, nonprofits and entrepreneurship.
  • Award-winning media professional and excellent communicator with established relationships in print media, radio, and TV.
  • Deadline-driven and thorough. I interview, research and deliver your company’s message in your voice. I understand your need to distinguish brand and make money.

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Jeannette Williams

Branding SpecialistJeanette Williams, LinkedIn Profile Help

There are many great things in the world: things to do, things to learn, things to write. But who can do everything perfectly the first time? We do things badly before we do them well. The goal of the teacher is to help people do things well. This is one of my greatest passions. My other passion is writing, and helping other people write. Writing well does not come easily to everyone, but as GK Chesterton would agree, it’s worth doing anyway.

Your profile is your primary branding tool, the hub of your online activity. It’s not just the answer to the question “what.” It’s the answer to the question “who.” Before people do business with you, they have to find you. Then they have to resonate with you and believe you can help them.

Let me help you shine like a star in your marketplace. As a branding specialist with LinkedIn Makeover, I will bring out your core skills, experience, and achievements to clearly brand you the way YOU want to be branded, to draw the connections YOU want to draw.

View my profile on LinkedIn

Carmen Lobis

Senior Branding SpecialistLinkedIn Profile Writer & Senior Branding Specialist, Carmen Lobis

Unless individuals know, like and trust you, meaningful discussions will not follow. Your LinkedIn profile is where that process starts.

My name is Carmen Lobis and in my 30+ years of senior marketing and sales positions I’ve learned how to do that and I can do it for you.

You face a daunting challenge of trying to stand out among the thousands of others on LinkedIn who have similar objectives as you. Few of us can truly be objective about presenting our best image. I see hundreds of profiles and have developed a keen insight on what sells and what doesn’t.

Together we will fashion your image in a way that projects the “who” you are, the “why” people should like you and “what” makes you trustworthy.

View my profile on LinkedIn

Jan Stone

Senior Branding SpecialistJan Stone, LinkedIn profile writer

In the ubiquitous social networking world bred by the Internet, LinkedIn is the unrivaled professional networking site. Looking for a new position or employee? In search of suppliers or ways to expand sales channels? Curious about best practices or the competition?

A strategically written LinkedIn profile facilitates all that, connecting you with like-minded colleagues and a venue to share your expertise. At LinkedIn-Makeover, Branding Specialists create profiles that convey your professional narrative, framing you through your experience and accomplishments in a style designed to achieve your goals.

My background is perfectly suited. A passion for words helped me reach executive ranks in the public relations world, where I worked for agencies representing international and Fortune 100 B2B and B2C clients across vertical markets. I’ve managed messaging through M&A’s, corporate crises, new product launches and rebranding initiatives. I’ve written white papers and thought leadership articles that champion new technologies in mature markets as well as keynote speeches, feature and bylined articles.

And now I focus all of that experience on one client at a time. Providence…?

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Laurel Dowswell

Senior Branding SpecialistLaurel Dowswell LinkedIn Profile Writer

In the age of digital media, it is crucial for professionals to have a positive and dynamic online social platform. My name is Laurel Dowswell, and I am a Branding Specialist at

Drawing from a long history of both business and creative writing — I’m a storyteller. I write professional profiles that drive to connect and strive to showcase personal strengths and abilities in an honest and appealing approach that promotes forward movement. LinkedIn is a very powerful career tool, and I am here to help you reach not only your short-term goals but to solidify a path to a very rewarding future.

Let’s work together to help your personal star shine. With a high-quality and comprehensive profile, your accomplishments are not only just words on a page, but a true vision of who you really are— a professional portrait that will make you get noticed, get connected and help you to take the steps to exactly where you want to go.

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Gail Woods

Branding Specialist

Climb mountains to see the world, not to be seen.

Hello, my name is Gail Woods and I know how hard it can be to wade through the details and simplify a message that speaks to your audience. That job gets exponentially harder when you have to write about yourself. With more than twenty-five years of experience in marketing, I excel at describing a strategic vision, personal direction, and tactics that drive personal brand awareness.

Many of us don’t know how to articulate our talents. Working with a marketing professional can be enlightening and an important step towards future success.

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Toni McLellan

Senior Branding SpecialistLinkedIn Profile Writer
Compelling stories are memorable and inspire people to take action, whether that’s a reader seeking more information, a customer asking about a product, or an employer reading your LinkedIn profile and deciding that they need to learn more about what you have to offer.

My name is Toni McLellan and I’m an attorney-turned-writer with over 16 years of experience writing for major magazines and brands. As a Branding Specialist with LinkedIn Makeover, I take your story and make it detailed, engaging, and personable so that potential employers and other connections will notice and want to connect with you.

While my skills and experience as a writer are valuable, being both an effective interviewer and a good listener are also vital to my work. It can often feel awkward to talk about yourself or to quantify the varied elements of your career, so I help you to analyze and share the details of your work and life to tell your story in a powerful way.

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Chris McGee

Senior Branding Specialist & Resume WriterLinkedIn Profile Writer

Is your LinkedIn profile optimized? Does it tell your brand story in an authentic and engaging way?

How about your resume? Is it customized to the opportunities you’re targeting? Does it convey your accomplishments and value?

Hi, my name is Chris McGee, and I write LinkedIn profiles and resumes for clients that illuminate their strengths, highlight their achievements and deliver a strong narrative that inspires confidence in their capabilities and expertise.

My professional background involves 20 years in organizational and corporate communications, working for firms such as the U.S. Air Force, NASA, Lockheed Martin and Exxon Mobil. During that time, I carved a niche as the go-to writer for high priority writing projects, such as speeches, commentaries, team messages, news releases, feature articles, annual reports and more. I’ve written for Fortune 50 CEOs, corporate executives, federal agency leaders and military generals.

These days, I also employ my love for the written word to help executives, professionals, consultants and entrepreneurs present their brand identity in a powerful way through their LinkedIn profile and resume.

Creating career marketing documents that really connect with recruiters and hiring managers requires going beyond the facts and figures and getting to the heart of who you are. It involves asking questions such as: What makes you come alive? How do you go about doing your work? What is your philosophy about how to achieve success in your field? How do you lead?

I have a bachelor’s degree in print journalism and further graduate studies in English composition and communications. I’m constantly reading the latest articles and books on personal branding, career marketing, personal development, social media, communications and leadership to continue developing my capacity to serve clients well and to evolve my understanding as the careers field evolves.

Let us help you deploy the power of words to elevate your personal brand and attract the opportunities you desire.

View my profile on LinkedIn

Sally Curran

Branding SpecialistLinkedIn Profile Writer

To connect with like-minded colleagues and find exciting—and gainful–work, it’s important to ensure that your online presence is top-notch.

My name is Sally Curran, and as a LinkedIn Makeover branding specialist, I thoroughly enjoy having the opportunity to do just that. I have learned that there are so many commonalities among us. Showcasing that which makes you… you, though, will help your profile shine and stand out from the masses. My extensive background in writing and editing, working both in-house and in a freelance capacity, helps me relate to clients and situations of all kinds.

I’m excited to work with you. Let’s work to put your best foot forward and start realizing your goals!

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Marissa Polselli

Branding Specialist

Words have been my passion since I got my first library card when I was six years old. Fast forward a few decades, and the joy I first discovered in our neighborhood’s one room library has become my way of contributing beauty to the world and being of service to others.

My professional experience includes 18 years in the classroom, over four years in the health care industry, work as a Learning Specialist developing and delivering training sessions for new employees, and peer to peer coaching. I’ve served as a department chairperson in two schools, designed my own Latin course, and written my own textbook. For 10 years I advised a student newspaper, and have presented student journalism workshops at Columbia University.

I’m eager to help you find the right words for what you want to say.

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Jill Jaracz

Senior Branding SpecialistLinkedIn Profile Writer & Senior Branding Specialist,Jill Jaracz

If a LinkedIn profile is posted, does anyone notice? They do when you know how to make yours stand out in the crowd.

As a writer with over a decade of experience writing for major publications, local newspapers, content providers, blogs and corporations, I pride myself on providing well-written copy on deadline. I’m adept at listening to what clients are looking for in their content, finding reliable sources and creating content that fits your individual style.

As a Senior Branding Specialist, I can help you take your profile from one that reads like a resume to a profile that stands out in all of the Internet noise. I can also teach you tricks that can help you fully leverage the power of this business tool.

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Tom Dowd

Career Coach
Tom Dowd, AKA Transformation Tom™, is a loving father of three beautiful daughters and a devoted husband from a small town in Maine. He is a graduate of the University of Delaware with a Communication degree, concentrating on interpersonal and organizational communication. Tom is a prize-winning speaker, an award-winning and Amazon best-selling author, trainer, coach, and radio host—all spurred by his need to be more than a painfully shy and introverted individual on a rollercoaster ride of success.

Tom is an active member in Toastmasters International, a group of 300,000+ members worldwide looking to develop communication and leadership skills.

With over 25 years of experience in the financial industry in management and leadership roles at the same organization and a plethora of inconsistency on this professional journey, Tom received the call nobody wanted: “We’re downsizing.” After unexpectedly losing his full-time job, Tom landed in a better place in just 59 days using methods from his coaching and training. He is now a VP at one of the larger financial institutions in North America. In 2011, he started coaching professionals, helping them adopt the lessons learned on his climb up the corporate ladder. He helps people creatively finding ways to differentiate themselves in the workplace and find their own individual paths toward success. The mantra is “Transform into who you really want to be.” Tom is the award-winning author of three books. “The Transformation of a Doubting Thomas: Growing from a Cynic to a Professional in the Corporate World,” details Tom’s own professional growth based on lessons learned in his career.

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Joyel Crawford

Branding Specialist & Career CoachJoyel, a LinkedIn Profile Writer and Career Coach

My name is Joyel Crawford and I am a determined and passionate certified career coach and HR Consultant with over 15 years of experience Human Resources and career management. I am thrilled to bring my years of expertise to and I am excited about helping others achieve their career and business goals.

As a Certified Career Coach and Leadership Development Training Consultant, whether someone is a new grad, a career changer, or a job seeker hoping to land the next big thing, I help others expertly navigate every step of the job search through proven resources, tools, and coaching.

Born and raised in New Jersey, I began my professional career shortly after graduating Cum Laude at Elon University with a Psychology degree as an Isabella Cannon Leadership Fellow. I obtained my MBA from Fairleigh Dickinson University with a concentration in Management. I am also a Certified Professional Career Coach (CPCC) and I also hold PHR, SHRM-CP, DISC, and Birkman certifications. I am a member of SHRM, PARW/CC and the Forbes Coaches Council.

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Resume Writers


Brooke Shipbaugh

Resume Writer

Hi! I’m Brooke— a career enthusiast and resume development pro! I assist clients down the path of creating awesome resumes and professional documents to thrust them into the next stages of their career with a recharged ambition and original brand.

With a raw ability to organize ideas and put them onto a page with new energy, I make this process fun and exciting. My background in journalism gave me a unique skill in interviewing and data gathering. An innate writing ability rounds out the delivery of original and compelling career stories.

Steve Burdan

Resume WriterExecutive Resume Writer, Steve Burdan

In every bad resume, there is a great career story struggling to break free and be understood by potential employers. Jobseekers almost never lack the right abilities, but they do lack proper packaging. My name is Steve Burdan and I develop and support clear, concise and flexible Resumes, Bios, Cover Letters and LinkedIn Profiles for thousands of jobseekers around the world.

Alison Lorraine

Resume WriterResume and LinkedIn Profile Writer

I find that where tech and creativity meet and fall into balance – in other words, where my innermost geek and muse cross paths – is where I shine and serve best. Having survived cancer for over a decade and a half, I can also attest to the fact that knowing oneself thoroughly and without apologies is the best way to keep it real and stay in the game. The skill set I enjoy using most – no matter the field – is that of brainstorming ideas, and then seeing if they realistically can be put into action.

As a resume writer, I get to word and structure the short document that can make or break someone’s future. My talents in this area include the ability to quickly distill and craft someone’s entire personal and professional history into a beautifully designed, fast-reading resume that sells its subject very effectively. This is not only a passion but a labor of love and a privilege. We all need help in stepping up our game to where we think it should be, and I am thankful that so many people have trusted me to help make their lives better.


Jessica Clark

LinkedIn Profile Writer AdminJessica Clark helps with our LinkedIn Group, Profile Makeover: Optimization Secrets. Jessica also helps me keep all lines of communication open, triaging my email and making sure clients are moving through the process quickly.

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Lisa Serdula

Lisa Serdula is Chief Creative Officer of Vision Board Media. She handles our Social Media Strategy and Graphic Design projects. Lisa brings great creativity, innovation and a drive for excellence to Vision Board Media and

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Should you wish to speak directly to any of the LinkedIn Profile Writers on this page, just let me know. I would be happy to set up a call. Each and every one of these LinkedIn Profile Writers has been trained by me and shares my vision. You can feel comfortable knowing you are in good hands!

Phone: 215-839-0008