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LinkedIn Makeover

Optimize Your LinkedIn Background Photo

The difference between a profile that uses the default LinkedIn background photo and one that uploads a unique, eye-catching LinkedIn profile is staggering! This page is your guide to everything you need to know about LinkedIn Background Photos, from choosing the right background photo, customizing it, and uploading it to LinkedIn. You'll get a complete library of free images you can download, a design guide that shows how your background photo will appear across all devices, and links to great sites and tools.

The best LinkedIn Background Photo Image Graphics Page Contents
Free LinkedIn Background Photo Image Graphics
LinkedIn Background Photo Design Guide and Specifications
LinkedIn Background Photo Recommendations
List of Sites to Find Free LinkedIn Background Photo Graphics
List of Free Sites to Purchase LinkedIn Background Photo Graphics
Directions to Upload your LinkedIn Background Photo

...or just scroll down!


Rather than go with the masses, upload your own, unique LinkedIn profile background photo graphic. When choosing your LinkedIn background photo, make sure the image matches your personal/professional brand and conveys your unique message. Choose images that inspire you or reflect what you do.

Here are some ideas:

  • An image of the products you sell or produce
  • A photo of your office building or interior
  • A team picture
  • An illustration or photo that shows an analogy of what you do (lighthouse, magnifying glass, owl, tree, and so on)
  • A picture of you at a podium or presenting in front of an audience

The image you choose should be professional and it should reflect your personal brand.

Free LinkedIn Background Photos

Here are a few images you can grab right now. If you'd like to access my entire gallery of LinkedIn background images, check out my LinkedIn Toolbox.

All images have been sized correctly and optimized for your LinkedIn profile. Download for your own personal use on LinkedIn, please!

Download free LinkedIn Background ImagesPhoto by Piotr Chrobot on Unsplash Photo by Ferdinand Stöhr on Unsplash Photo by NASA on Unsplash Photo by Daniel Frank on Unsplash Photo by James Padolsey on Unsplash Photo by Arkady Lifshits on Unsplash Photo by Damian Zaleski on Unsplash Photo by Alan Chen on Unsplash Photo by Joshua Newton on Unsplash Photo by Thomas Kelley on Unsplash Photo by lydia harper on Unsplash Photo by William Bout on Unsplash Photo by chuttersnap on Unsplash Photo by Diego Jimenez on Unsplash Photo by Warren Wong on Unsplash

Optimize Your Entire LinkedIn Profile

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LinkedIn Profile Background Image Design Specifications and Dimensions

LinkedIn’s background image is responsive, which means the image can grow and shrink depending on the screen size of the device you are using to view it. Think in terms of the screen size differences between a desktop monitor, a laptop, and a little iPhone. These different devices all have different screen sizes. Utilizing a responsive image means that your profile should look good regardless of what device is used to view it.

Because the background image is responsive, there are areas of the image that you almost always see and other areas where you may only sometimes see. This means you have to be careful with the image you select and the placement of any logos.

The image below shows how the different devices display the LinkedIn background image.

Desktop: The background image is only one size ever, no matter what size you make your desktop browser window, no matter which browser you see it on, no matter what device: it’s 798 by 192 pixels, though they (and we) recommend you double up on those pixels — 1584 by 396 — because many desktops and laptops, and most devices, have twice the pixel density than usual.

iOS app (iPhone, iPad): These incarnations of the LinkedIn app cut off the left and right sides of the image, showing the middle 794 by 396 pixels. So whatever composition you use, be sure you put the important part in the center.

Android app: This version of the LinkedIn app uses the full width of the uploaded image, and as you can imagine, makes it really tiny. As a consequence, the center circular profile image hides more of the image. The top is grayed out, and over it is the search field, with white letters.

LinkedIn Profile Background Image Recommendations

  • Find a piece of art or photograph that makes sense with your brand and use that. If there’s anything in the picture you wouldn’t want to see cut off, keep it away from the edge of the 789-pixel-wide center section.
  • If you must use your logo (and the design firm that made it says it’s okay via their guidelines), make it repeat in a pattern, a bit like the backgrounds you see behind celebrities posing for pictures (and for much the same reason).
  • Use as low-contrast a version of your logo as you can. Put it on as neutral a background as you’re allowed.
  • Use a version that has no text, if you have one, or make one if you’re allowed.
  • Since the center 798-pixel section that marks the iOS safety is roughly twice as wide as each side that iOS lobs off, try repeating your logo four times across the center, at the top, then twice more on each side, for a total of eight in a row, equally spaced. Then repeat them vertically down the image, as you see fit.

Find Your Own Unique LinkedIn Background Image

There are plenty of Royalty-free Stock Images sites specializing in great looking photos. A few of my favorite sites that specialize in free images are:


Purchase a LinkedIn Background Image

Here are a few sites where you can search and purchase professionally rendered images:


Edit and Customize Your LinkedIn Background Image

Once you find the right image, here are a few of my favorite online image editors to make the image even more perfect!


Instructions to Upload a LinkedIn Profile Background Photo

1. Click the Me icon at the top right of your LinkedIn homepage.
2. Click View profile.
3. Click the edit icon on the Intro portion of your profile.
4. Click the edit icon on the background photo
5. Select an image from your computer to upload and click Open.
6. Click Save.

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