I am often asked my secret to getting profiles optimized for high ranking in LinkedIn search. I am feeling generous today and so here it is, my secret to LinkedIn SEO in 5 easy steps.
First things first… decide what keywords you want to rank for and then pepper your profile with those keywords. Concentrate on these areas: Headline, Summary, Specialties, and JOB TITLE. You want to make sure you add it in multiple places, multiple times. I know, I know! It’s like 1990’s SEO! Here’s the thing, if you don’t believe me, let’s do an experiment.