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Career Branding Professional

My name is Donna Serdula and I wrote the book LinkedIn Profile Optimization For Dummies. I am also the founder and president of Vision Board Media & LinkedIn-Makeover.com. Since 2009, my team and I have worked with over 6,000 professionals from all over the world, helping them tell their professional story. 

We are passionate about empowering people to take the next step in their career.

Our services span the complete range of professional and career branding. Partnering our clients with a team of experts to develop and craft strategically aligned resumes, LinkedIn profiles, bios, cover letters, thank you letters, blogs, and more, our goal is to see you succeed!

How Can WE Help You?

Click the box below that best fits your needs to get whisked away to our service descriptions and pricing. Under each pricing table is a scheduler where you can book time for us to call you and answer questions, detail our process, or review your info to ensure you are an ideal client.

I need help with my...

Career Branding (Resume, Profile, etc)
How you present yourself can make or break your chances for success. Forge a strong foundation that solidifies your reputation and creates buzz around what you do with a professionally written resume and cover letter. Collide with opportunities and dominate your market.

I only need...

Career Coaching
A Career Coach can help you figure out your aim, understand what you need to do to get there, and help you along the way to keep you focussed and moving forward. Our career coaching packages are designed to help you make this change an empowered one! Working with a team of coaches, we will partner you with the coach that suits your background, needs, and goals.

I need help with my...

LinkedIn Profile
It’s time to market yourself for opportunity. How you describe and define your background, abilities, and goals will create your future landscape. Let’s make sure your LinkedIn profile is developed and written strategically!
 

I need help with my...

Resume & Cover Letter
How you present yourself can make or break your chances for success. Forge a strong foundation that solidifies your reputation and creates buzz around what you do with a professionally written resume and cover letter. Collide with opportunities and dominate your market.
 

LinkedIn Profile Writing Services

Your LinkedIn profile is key to your professional branding strategy. However, it doesn’t matter who you are or what you do; it’s not easy to write about yourself. Stop struggling.

My team of Professional Branding Specialists and expert Linkedin writers will work directly with you to create a unique professional profile that impresses your network, builds your brand, and helps you achieve your goals. We take the time to learn about you and your goals to create a strategic profile that performs effectively.

We have 3 levels of LinkedIn profile writing services:

Choose Your Service

Option #1

LinkedIn Makeover ALL ACCESS

Option #2

LinkedIn Makeover INTERACTIVE

Option #3

LinkedIn Makeover eDELIVERY

Your LinkedIn Makeover Consists of...
Fill out our Branding Questionnaire OR send us your resume
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My team has worked on thousands of LinkedIn profiles so we know what questions to ask. We use our Professional Branding Questionnaire and your resume to gather the information we need to write a powerful & engaging LinkedIn profile.

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Upfront Phone Consultation with a Branding Specialist to learn all about you
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Once you send us your completed questionnaire, we will handpick the best Branding Specialist on our team based upon your industry, background, and needs. Our Branding Specialists are seasoned writers and LinkedIn experts. They offer a high-level, professional experience from start to finish.

During this upfront, consultative session, your Branding Specialist will interview you and work with you to determine your unique professional story.

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60 min

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30 min

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Optimized, unique, and high-level LinkedIn Profile written & uploaded for you. Designed to:
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Your complete and optimized profile consists of:
Compelling Headline
Background Graphic
Engaging About section
Up to 5 Optimized Experiences for the All Access Service, 4 Optimized Experiences for the Interactive Service, or 3 Optimized Experiences for the eDelivery Service.
Additional Profile Sections (are provided at the All Access and Interactive Service levels)

We organically optimize your profile with the right keywords to help get your profile found & seen by the right people so you can collide with the right type of opportunity.

Tell your professional story

IMPRESS your network

POP to the top of search results

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Review, revision, & strategy session to perfect your LinkedIn profile and teach you to master LinkedIn
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During this session, your Branding Specialist will review your profile with you and make any revisions necessary to make sure your objectives are achieved.

If you opt for the All Access service level, your Branding Specialist will also provide you with the keys to understanding how to effectively utilize LinkedIn as a business tool based upon your LinkedIn goals.

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60 min

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30 min

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Please note, this is not a consultative service.

30 Days of LinkedIn Mentoring & Support
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Even more importantly, you get 30 days of email support and phone mentoring (up to three, 15 minute conversations) with your Senior Branding Specialist.

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Group Mastermind Sessions with Donna Serdula
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You also get exclusive access to monthly Group Mastermind sessions with Donna Serdula. Meet other high-profile clients and enjoy discussions on LinkedIn, branding, reputation management, social media practices, job search tactics, etc...

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Option #1

Results

A profile that showcases your value, reveals your relevancy, conveys credibility, provokes confidence, & compels action.

You also come away with the knowledge of how to effectively and efficiently use LinkedIn.

2 Payments of $650

Buy Now or Save $100 - Pay in full

Option #2

Results

A profile that articulates your professional story, provokes confidence, & compels action.

2 Payments of $350

Buy Now or Save $50 - Pay in full

Option #3

Results

A powerful profile that portrays you as a polished professional.

2 Payments of $250

Buy Now or Save $25 - Pay in full

Let’s Talk

Let’s discuss your needs, our services, the process, and the type of transformation you can expect working with us. I want you to feel absolutely comfortable embarking on this engagement with us.

Career Branding Services: Resume and LinkedIn Profile

Your earning potential is directly related to how people perceive you. That’s why your resume needs to present a focused image that showcases your abilities.

We have combined our full suite of branding and career marketing services into a powerful job search package. You’ll be equipped with everything you need to aggressively attack your job search and ‘wow’ your audience through each phase of the process.

Let’s get you noticed for the right reasons. Choose from our three career branding services:

Choose Your Service

Option #1

Executive Branding Solution

Option #2

Professional Branding Solution

Option #3

Resume and Profile

Resume
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For the All Access service, you may choose to fill out our Branding Questionnaire OR if you would prefer, you can provide us with a resume/CV, bio, or any background documentation that gives insight into your professional past.
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Fill out our Branding Questionnaire and send us your resume
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Upfront Phone Consultation with a hand-picked Executive Resume Writer
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Once you complete the Branding Questionnaire, we will partner you with an expert resume writer best suited to your background, goals, and personality.

During this meeting, the resume writer will work with you to hone your accomplishments and develop powerful messaging around your unique, executive brand.

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Transformational Resume written for you
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The final resume will further your executive brand and boost your earning potential. The resume will clearly define your objectives, identify your top achievements and showcase your career trajectory.

Targeted and Goal-oriented

Accomplishments-driven

AI & Human Eye Compatible: ATS parsable

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Cover Letter to get you noticed
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Your resume writer will also supply you with a flexible and impressive cover letter to use during your job search.

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Thank You Letter to seal the deal
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Additional Items Please note, choose only 1 item:
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CAREER COACHING 2, one hour sessions
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Choose between 2, one hour career coaching sessions or a traditional bio. You can also choose to skip the questionnaire. Instead, we will interview you to get the required information to move forward.

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BIO 1 page narrative that traces your career
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Bio 1 page narrative that traces your career

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Get Interviewed on a Podcast Upload it to your profile for exposure, validation, and immediate proof of your thought leadership, and organizational fit
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Get Interviewed on a Podcast Upload it to your profile for exposure, validation, and immediate proof of your thought leadership, and organizational fit

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Skip our upfront branding questionnaire with a thorough interview instead
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Skip our upfront branding questionnaire with a thorough interview instead

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Linkedin Profile
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Skip our upfront branding questionnaire with a thorough interview instead
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UPFRONT PHONE CONSULTATION with a Branding Specialist to learn all about you
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We handpick the best Senior Branding Specialist on our team based upon your industry, background, and needs.

Senior Branding Specialists are more seasoned writers and are LinkedIn experts. They offer a high-level, professional experience from start to finish.

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60-min

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30-min

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Please note, the LinkedIn portion of this service is not consultative

Optimized, unique, and high-level LinkedIn Profile written for you. Designed to
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Your complete and optimized profile consists of:
Compelling Headline
Background Graphic
Engaging About section
Optimized Experiences (Up to 5: All Access. Up to 4: Interactive. Up to 3: eDelivery)
Additional Profile Sections (All Access & Interactive)

We organically optimize your profile with the right keywords to help get your profile found & seen by the right people so you can collide with the right type of opportunity.

Tell your professional story

IMPRESS your network

POP to the top of search results

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mark
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Review, revision, & STRATEGY session to perfect your LinkedIn profile and help you master LinkedIn
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During this session, your Branding Specialist will review your profile with you and make any revisions necessary to make sure your objectives are achieved.

If you opt for the All Access service, your Senior Branding Specialist will also provide you with the keys to understanding how to effectively utilize LinkedIn as a business tool based upon your LinkedIn goals.

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60-min

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30-min

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30 Days of LinkedIn Mentoring & Support
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Even more importantly, you get 30 days of email support and phone mentoring (up to three, 15 minute conversations) with your Senior Branding Specialist.

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Group Mastermind Sessions with Donna Serdula
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You also get exclusive access to monthly Group Mastermind sessions with Donna Serdula. Meet other high-profile clients and enjoy discussions on LinkedIn, branding, reputation management, social media practices, job search tactics, etc...

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Option #1

Results

Everything you need to conduct an empowered job search. A targeted, accomplishment-driven resume that quantifies your value. A profile that reveals your relevancy, conveys credibility, provokes confidence, & compels action.

You also come away with the knowledge of how to effectively and efficiently use LinkedIn.

2 Payments of $1250

Buy Now or Save $300 - Pay in full

Option #2

Results

High-level career branding for an empowered job search. You receive a powerful resume and LinkedIn profile that articulates your professional story, provokes confidence, & compels action.

2 Payments of $950

Buy Now or Save $200 - Pay in full

Option #3

Results

The foundational items to jumpstart your career branding. A powerful resume and LinkedIn profile that portray you as a polished professional.

2 Payments of $650

Buy Now or Save $100 - Pay in full

Let’s Talk

Let’s discuss your needs, our services, the process, and the type of transformation you can expect working with us. I want you to feel absolutely comfortable embarking on this engagement with us.

Resume and Cover Letter

Are you looking for just a resume? We’ve got you covered!

Choose Your Service

Option #1

RESUME PLUS

Option #2

RESUME & COVER LETTER

Option #3

STARTER RESUME

Resume
Fill out our Branding Questionnaire and send us your resume
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Upfront Phone Consultation with a hand-picked Executive Resume Writer
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Once you complete the Branding Questionnaire, we will partner you with an expert resume writer best suited to your background, goals, and personality.

During this meeting, the resume writer will work with you to hone your accomplishments and develop powerful messaging around your unique, executive brand.

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Transformational Resume written for you
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Within 5 - 7 business days of the upfront meeting, you with receive the first draft of your resume. Our resume expert will work directly with you and provide up to 2 to 3 rounds of edits.

The final resume will further your executive brand and boost your earning potential. The resume will clearly define your objectives, identify your top achievements and showcase your career trajectory.

Targeted and Goal-oriented

Accomplishments-driven

AI & Human Eye Compatible: ATS parsable

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Cover Letter to get you noticed
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Your resume writer will also supply you with a flexible and impressive cover letter to use during your job search.

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Thank You Letter to seal the deal
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Additional Items
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Career Coaching or Bio, or skip our upfront branding questionnaire with a thorough interview instead
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Choose between 2, one hour career coaching sessions or a traditional bio. You can also choose to skip the questionnaire. Instead, we will interview you to get the required information to move forward.

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This service is for young professionals with 0-5 years of experience ONLY.

Option #1

Results

A targeted, accomplishment-driven resume that quantifies your value creating a robust professional brand that impresses.

2 Payments of $650

Buy Now or Save $100 - Pay in full

Option #2

Results

A powerful resume and cover letter that portray you as a polished professional.

2 Payments of $450

Buy Now or Save $50 - Pay in full

Option #3

Results

The resume and cover letter to open doors at the start of your career.

2 Payments of $300

Buy Now or Save $25 - Pay in full

Let’s Talk

Let’s discuss your needs, our services, the process, and the type of transformation you can expect working with us. I want you to feel absolutely comfortable embarking on this engagement with us.

Career Coaching

Have you always just gotten the job? Positions and opportunity fell into your lap? Things are changing and it’s time to make a move but you don’t want to rely on dumb luck? How do you conduct an empowered job search? How do you attack it strategically, confidently, and successfully?

Our career coaching packages are designed to help you make this change an empowered one! Working with a team of coaches, we will partner you with the coach that suits your background, needs, and goals.

Purple Squirrel
Transition Road Map

OPTION #1
  • 12 Week Package
  • Work directly with a certified-Career Coach
  • 12, 1 hour sessions
  • Your coach will cover:
    • Gain clarity utilizing accessments that identify your strengths and abilities
    • Determine and record your signature accomplishments
    • Zero in on your true target audience and employer prospects
    • Go To Market Strategy: Learn how to network strategically and grow your network
    • Interview Strategies: Prepare to wow them
    • Negotiation Techniques: What to do when the ideal offer arrives

3 Payments of $1200

Be a Rockstar
Job Search Strategy

OPTION #2
  • 4 Weeks of Intensive Coaching
  • Work directly with a certified-Career Coach
  • 4, 1 hour sessions
  • Your coach will cover:
    • Job search strategy
    • Networking Strategy & Best Practices
    • Interview Preparation
    • Offer negotiation techniques

2 Payments of $600

Ninja Moves
Kickstart Add-on

OPTION #3
  • Kickstart Coaching
  • Work directly with a certified-Career Coach
  • 2, 1 hour sessions
  • Your coach will cover, 1 or 2 of the following:
    • Job Search Strategies
    • Networking Strategy & Best Practices
    • Interview Preparation
    • Or a topic of your choice

2 Payments of $300

Let’s Talk

Let’s discuss your needs, our services, the process, and the type of transformation you can expect working with us. I want you to feel absolutely comfortable embarking on this engagement with us.

Let’s Talk

If it’s between normal business hours (we are on Eastern Time Zone but work with people all over the world), you can call us at 215-839-0008. Or simply click the date on the calendar to see times we are available to call you. Book a time that works and we’ll give you a call.

You will talk to one of us:

Donna Serdula

Donna started Vision Board Media & LinkedIn-Makeover.com in 2009. She is also the author of LinkedIn Profile Optimization FOR DUMMIES.

Donna Serdula

Founder & President

Carmen Lobis, LinkedIn Profile Writer

He enjoyed a long and successful career in the corporate world of Information technology, including executive sales and marketing positions as well as general management responsibilities, which make him uniquely positioned to help companies and individuals brand themselves successfully.

Carmen Lobis

Senior Branding Specialist

Dionne Carrick

With a long history of servicing clients at a Fortune 500 company, Dionne is our General Manager of Operations.

Dionne Carrick

General Manager of Operations

What Clients Say About Us

Always transformational, never transactional! That’s what we believe in and strive everyday to accomplish with our clients. This is not a copy and paste assembly line. Instead, clients come to us when they need help taking that leap to transform their brand and move forward confidently and empowered.

Below you will find testimonials from clients… every single one a real live customer of ours… from the brand new to those that started with us over a decade ago.

Your LinkedIn service was excellent. Extremely useful and I got really good feedback from Heather Maigur who did my profile.

Eric Willinghan

The work of LinkedIn-Makeover.com has been valuable, impactful and professional. I highly recommend getting yourself a Makeover for your page.

Mary Brownell

Because I’m a writer, I was initially hesitant about having help with the revisions of my profile and whether or not someone else would attempt to shape my thoughts of myself in ways that might lead to a professional profile, but might not reflect who I am. My concern was needless. The LinkedIn Associate who took the lead in reviewing and ultimately revising my profile was not only a consummate professional but also completely personal and understanding of my hesitations. She worked diligently with me to find both the professional tone that my profile needed, but also to be true to myself in the ways that mattered to me. She listened to me carefully, figuring out what I was struggling to identify how I truly wanted to be viewed on LinkedIn. Subsequently, she created a profile draft that we reviewed together with very few changes, for she had captured all that I had hoped for in the language of LinkedIn, which is exactly what I needed. If need be, I know that I can reach out to her again and she would respond with professional knowledge and personal attention to detail. Thank you, Heather, many times over.

Marc Upchurch

Your service was excellent, it was everything that I was hoping for. The quality, format and content was nearly perfect.

Henry Aikhionbare

My sessions with Carmen were focused and interesting. I love the way he coined out my profile from our discussions and my C.V. It also changed my perception about myself. Reading about my achievements in that light gave me a boost of confidence

Keith Reitzel

Great service! Suggestions to improve my profile that I had never considered. Expert consultation resulting in expert outcomes. Thanks again for all the help!

Robert Law

Donna and Dionne, I would like to Thank You and Your Team for once again ‘knocking it out of the park’ with my recent Linkedin Update. Pam Allen is a tremendous asset for your organization! She is a true professional and outstanding writer that completed a first-class original Profile and then again on the Profile Update! Best wishes for your company’s continued success!

Daniel Bednar

My Branding Specialist was great. On top of simply writing up a good LinkedIn profile, she was very great to work with and had numerous very good ideas to enhance the impact of my profile.

Ivan Shulman

Great job, exactly as promised! One issue addressed within a few hours and over my objection, they insisted on starting over! “Extremely Outrageous Customer Service”

Cathy Murphy

I have referred over 15 people to Donna and her company. She is hands down the best LinkedIn Makeover company out there. After using her service, I received 2 of my last job offers. They found me thanks to my stellar LinkedIn profile. I can’t recommend her more highly. It is worth every penny. Invest in yourself and work with Donna and her team to put your best foot forward!

Michael Jenkins

I worked with Jan Stone. She was great, professional, knowledgeable and very responsive. The real make-a-difference aspect was her ability to ask me good questions, listen to my reply, then give me feedback without making me feel silly because I have not been in a personal search for a long time, and then only once. I enjoyed speaking with her.

Wendi was really great – listened closely, drew out important information and then crafted a great LinkedIn profile for me. A great investment.

Bruce Dreblow

I thought the process was extremely well done. The person who worked on my profile listened to me, and then communicated my values and experiences in a very succinct but compelling final form. Very thorough and professional.

Pateel Papazian

It was definitely a worthwhile investment. My true credentials came out to be much more impressive in the new format.

Justin Franco

LinkedIn Makeover does an amazing service. Although I am going to grad school in the Fall, I have been flooded with messages by recruiters and have made connections that will be beneficial in the future.

Duane Kotsen

Thanks so much for your assistance on my LinkedIn profile – I am very proud of my professional accomplishments and am now proud of how these are conveyed via LinkedIn. You and Kathi were a pleasure to work with! – Duane

Lindsay Vose

I am blown away by the quality of work produced. The personal interview was a great touch and I’m glad I went with this package. My only regret is I didn’t do this sooner.

Mary Kathryn Owen

Hi Donna! As I let you know, you and Heather have transformed my profile, organized my work history and given me new confidence in my job search. Thanks!

Jeremy Lieberman

Professional service in a timely manner and a thorough and high-quality final product. Completely satisfied and glad I outsourced it to the pros!

Scott Kilinski

Efficient and accurate. Good experience and saved me a lot of time!

Karena Cooke

I strongly recommend Donna & her team to make an incredible impact on your LinkedIn profile and CV. Special Kudos to Brooke & Jill for helping me with an outstanding CV. I have made 100+ contacts in just 3-4 days. Thanks again

Richard Jenkins

Overall, great experience (even had my wife sign up too).

Lorraine Wiseman

I really appreciated the level of professionalism and the manner in which my voice came through your writing.

Shelly Lowerison

I worked with Marissa and she was extremely professional and did an amazing job of capturing my work history much better than I could have myself. She was genuinely interested in “my story” and portraying that accurately on my profile. I have recommended LinkedIn-Makeover.com to several friends already and will continue to do so!

Joe Rizzi

Hi Donna, My LinkedIn Makeover that your firm created is outstanding! Wendy Blessing did an amazing job on the profile and Alison Lorraine did an amazing job on my resume and cover letter! A million thanks, you guys rock!

Sara Julian

It was easy to sign up and go through the process. Ashley was the perfect person for me and I am so happy with her work. I learned a lot from her!

Alicia Speight

“It was quick, easy and thorough. Very professional.”

Chris Martin

Loved every part of it, especially your team!

David Victor

I thought Richard did a great job, and the results are just what I was looking for. Not sure if I’ve shaken up the LinkedIn world yet, but at least my life and work are merged into “Me.” 🙂

Matthew Slavik

Pam was great–fun to work with and very skillful. She’s also very good at keeping the project on track!

Margaret Prestipino

Service was great. I needed to get my LinkedIn profile up to date, and received the assistance I needed

Stanton Thomas

Well-conceived process and business model. Good customer value

Foster Taliaferro

Laurel Dowswell did a great job of tweaking my existing LinkedIn profile to make it more of a “branding document.” She was very receptive to my desires and offered very constructive feedback. I would recommend these services to anyone wanting a fresh approach to successful branding.

Fred Durand

I contacted LinkedIn-Makeover.com on a Thursday afternoon with an immediate need of an updated resume. I had received an unexpected opportunity, but I needed to have a great resume by the following Monday. LinkedIn-Makeover.com assigned a great resume writer that worked over the weekend with me, writing and revising my resume, until it met my satisfaction. The result was a great resume and… a new job!

Pete Lamont

I worked with Jill J and she was wonderful. The data collection form is comprehensive and gives the writer lots of material to work with. Also the two phone sessions were invaluable in capturing and clarifying information. My profile looks fantastic and markets my capabilities in a way I could never have done by myself. Thank you.

Saskia Verraes

The way you understood my requirements and interpreted the combination of skills and personality was very impressive…I am extremely happy though with my new look profile.

Roland Abella

Very professional way to approach your clients. I had a really great experience, and I felt valued and appreciated, and most importantly, I was listened to and the outcome was amazing. Thank you

John W. Robertson

I am very pleased with the high-level writing skills applied to my LinkedIn profile.

Arunodoy Sur

The revised profile nicely reflects what I wanted it to show. The branding specialist I was assigned to listened to what I wanted. Also, after the initial version was created I was allowed to give my feedback and have a phone call. She discussed the changes and made a few further revisions based on what I suggested. I really appreciate the professional work and the personal attention I was given.

Alonso Jose Da Silva II

Great work, they turned around what I didn’t like in an excellent description. Strongly recommended.

Justin St. James, Esq.

Friendly, no pressure, service, and a staff who works with the client to make a killer LinkedIn presentation.

Lori Willett

I already have recommended your services! Laurel was an amazing associate with whom to work. She really brought my "story" together in a clear and easy-to-understand way. The entire process was seamless and I definitely feel like the cost was an investment in myself.

Jackie Freedman

I was amazed at how you can be so quick and yet so thorough. It would have taken me months to get the profile updated instead of a week – and it wouldn’t have been so well done.”

Joe Cox

Quick and explained my past better than even I could have!

Gareth Moore

Great service, friendly, helpful team. Highly recommend the makeover for people who have not had to do a resume for a while.

Vincent Mannion

I enjoyed my interactions with Carmen. It was a painless experience. Thank you

Mary Wallace

From the very first time I contacted LinkedIn-Makeover.com, I received excellent service. E-mails were answered rapidly, and calls were scheduled to discuss the Makeover. What a terrific team of professionals! I highly recommend their services!

Scott Benton

I thought the profile not only really captured my background and accomplishments but did it in a very engaging way.

Andrew Knuckle

Your staff was professional, knowledgeable, pleasant to work with and extremely helpful. I was very satisfied with their work product.

Carlos Barreiro-Martinez

The attention was very good. The service was excellent.

Lois Nemcovsky

I loved my LinkedIn profile builder. Extremely professional and accurate, she worked magic. The coaching experience has been great too. Thank you so much, have already referred the service to many others and will continue to do so. Thanks for making my Frankenstein resume into a 2-page piece of magic I can be proud of!

David Holt

It was so exciting to have an expert consultant as my guide to helped me tell my unique story on LinkedIn! The business results were excellent!

Prince Nnah

Pam was amazing. She took her time to get to know me and write with her best judgment what represented me the most.

Makiko Sano

So nice to talk to Wendi and Gail about what I need to improve my Linkedin. And they were very good listeners. Now my profile looks so good. Easy to read and more pro. thank you for your help. Kind regards, Makiko Sano

I take this seriously

Me and my sons

I know how important this next step is to you, your family, and your future well-being. My team and I take your career branding very seriously and will do our best at every step, to make sure we are on the same page and moving forward with excellence. I am always available to you and want this project to be a complete success.

Everything we do here is transparent. Browse through our Website, you’ll find examples of our worktestimonials, tons of free resources, and more.

In the Meantime, if You Have Any Questions, Please Feel Free to Reach Out!

Call Us