Question 1 |
A | All-star Hint: Perfect! Even though it looks like there is still room for improvement, this is the top score you can achieve! Now don't get too cocky, kid! Just because you have a complete profile doesn't mean that it's strategic and goal oriented. |
B | Expert Hint: You are getting there. Most likely you need to add a current experience or list some education. This is difficult if you are displaced or didn't graduate. Read my book to learn how to get beyond these hurdles. |
C | Advanced Hint: Not bad but there is room for improvement. You need to make sure you have: your industry and location, an up-to-date current position (with a description), two past positions, your education, your skills (minimum of 3), a profile photo, and at least 50 connections. |
D | Intermediate Hint: You need to make sure you have: your industry and location, an up-to-date current position (with a description), two past positions, your education, your skills (minimum of 3), a profile photo, and at least 50 connections. |
E | Beginner Hint: You clearly have just started with LinkedIn. It's time to roll up your sleeves and start working on your profile. |
F | I don't know Hint: The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The higher the strength, the more successful your profile will perform. |
Question 2 |
A | I'm using a photo taken by a professional photographer... from a wedding I attended. Hint: I know it was professionally taken. I know you look smashing in your tuxedo/cocktail dress. But please, please, please do not use a photo from a wedding. Your LinkedIn profile picture should be a BUSINESS HEADSHOT... not a picture snapped at a celebration. |
B | My profile picture was taken at least 3 years ago. Hint: It's time to update your picture! People change. Styles change. Get thee to a photographer, now! |
C | My profile picture contains me AND another person... or an animal. (Please choose this answer if you can see remnants of another person cropped out of the photo) Hint: Your profile picture should include only YOU! No other people and absolutely NO ANIMALS... unless you are a veterinarian... then maybe I can accept an animal in the picture. Maybe. |
D | My profile picture is a cartoon character, business logo or caricature. Hint: LinkedIn's terms of service states that the profile must be a photograph of YOU--- artistic renderings are not permitted. Even if you are an artist, use a photograph of YOU! |
E | You can see my elbows, knees, or feet in my profile picture. Hint: Your profile picture should be a headshot... and we call it a headshot for a reason. It should contain JUST YOUR HEAD and a sliver of your shoulders. So ZOOM IN! Have your face fill the area. |
F | My profile picture was taken by a professional photographer at a studio with professional lighting. I am looking straight at the camera and am smiling. I am wearing professional garb and look my best! Hint: WONDERFUL! It sounds like you have a perfect profile picture! |
G | My profile picture is a selfie I took using a digital camera or smartphone. Hint: If you have to go this route, it's fine but ideally, a professionally taken picture is best. |
H | My profile picture was snapped by a friend. Hint: If you have to go this route, it's fine but ideally, a professionally taken picture is best. |
I | I don't have an image uploaded. Hint: Really? No image? People won't take you seriously. Think about it, would you buy a product on Amazon if there wasn't an image included? Of course not. A product without an image is hinky. Same goes for professionals on LinkedIn without a profile picture. Get thee to a photographer quickly!!! |
Question 3 |
A | Yes Hint: It's called your Professional Headline for a reason. A headline catches a person's attention and compels them to read more. Having just your job title and company listed isn't going to compel a person to read more. Do yourself a favor and download my LinkedIn Headline Generator to learn how to create a compelling LinkedIn Headline! |
B | No Hint: FANTASTIC! Your Headline should contain a benefit statement to let your readers know who you are and how you can help them OR it should contain your keywords to help with search engine optimization. |
C | I don't know Hint: The text under your name on your profile is called your professional headline. |
Question 4 |
A | Yes Hint: A URL that isn't customized is unruly and not easy to share. |
B | No, I customized it with my name and so it looks like this: https://www.LinkedIn.com/in/DonnaSerdula Hint: Perfect! A customized Profile URL makes it easy to market and share your profile with others. |
C | No, I customized it with my company's name Hint: Companies come and go. By using your Company name, you may find that you will have to change it and all those links you have out there on the World Wide Web will break. |
D | I don't know Hint: Your Profile URL is located under your profile picture at the top of your LinkedIn profile. |
Question 5 |
A | Yes, I made sure to enter it in the Contact Info section Hint: It's not enough to only fill out the Contact Information section. This is only seen by first degree connections. In order to truly optimize your profile, you should include your contact information in other places so a person who is not directly connected to you can still reach out. |
B | Yes, I filled out the Contact Info section. I also included my Contact Info in a few other places on my profile, as well. Hint: FANTASTIC! You definitely want to include your contact information in the contact information section but also pepper it throughout your profile. You can add your phone number in your Summary, at the bottom of your job experiences and you can add it in the Advice for Contacting you section. By doing this, you are making it easy for people to reach out and contact you. |
C | I think I have my email address listed somewhere on my profile Hint: Don't just rely on your email address. The movers and shakers of this world want to reach you directly and that means they want to pick up the phone and call you. Make it easy for opportunity to get you. |
D | I skipped this section. I am not comfortable including my telephone number. Hint: Opportunity can't knock if you don't tell it which door to knock on. Yes, you are protecting yourself against the possibility of identity theft but you are also stopping opportunity from finding you. |
Question 6 |
A | I copied and pasted it from my resume. Hint: Your LinkedIn profile is NOT your resume. Your resume is your professional past. It's what you did. Your LinkedIn profile is your career future! It should be your digital introduction and it acts as your first impression. You want it |
B | I copied portions of it from my resume. Hint: I am glad it's not the whole summary copied and pasted from your resume but it's still not good enough. If a person wants to see your resume, they'll request a copy. In fact, you want to use the summary to give your reader enough information that they will want to request your resume... or visit your Website, or pick up the phone to learn more about you. And let's face it, is your resume so awesome that it will truly compel people to your goal? Probably not. |
C | It's mainly a bulleted list. Hint: People want to learn more about you. You have a power to control how they perceive you. Take this opportunity to tell your own professional story rather than bore them with a bulleted list. |
D | My summary is written in 3rd person. Hint: LinkedIn is a social network. You want to be SOCIABLE... don't push people away by creating distance between you and your reader. Draw them in by writing in first person. |
E | My summary is a 1st person narrative, written in a conversational, friendly tone. It gives my readers the information they need to know about me AND compels them to reach out to learn more. Hint: AWESOME! You are clearly using your summary as your professional manifesto! GOOD JOB! |
F | I don't have a Summary. |
Question 7 |
A | 3 or more Hint: Fantastic. You want your profile to reflect your career trajectory. Showcase the places where you worked and show the breadth and depth of your career. |
B | 2 Hint: A profile can't be fully complete without 3 experiences. If you truly only worked at 2 companies, can you break an experience out by showing a promotion you received? |
C | 1 Hint: If you have limited experience, add additional experiences by showcasing volunteer work you've done or internships you completed. Aim to have at least 3 experiences listed. As you gain more experience, you can remove these "filler" positions. |
D | 0 Hint: C'mon, really? Why are you on LinkedIn? |
Question 8 |
A | I offered a brief summary of the company, I described my role & responsibilities and I told a short story about a key accomplishment while in the position. I also made sure to include a short list of 3-5 bullets that describe impactful achievements I accomplished while in that position. Hint: Wow! That's fantastic! Exactly what we want to see. |
B | It's not completely filled out Hint: If you don't have the time to fill out your profile, it might be time to outsource it to a professional. |
C | I copied and pasted the description from my resume Hint: No no no no... I've already told you that your LinkedIn profile is NOT your resume! You don't want to simply copy and paste information blindly. What happens if someone likes what they see and requests your resume? They will be disappointed to find exactly the same thing they already know about you. This is your chance to really spotlight your story, your journey and your accomplishments. |
D | It is a bulleted list of my main job functions. Hint: Job description is what you are supposed to do and it's what everyone already knows that you do. Instead of highlighting job description, spotlight your ACHIEVEMENTS & ACCOMPLISHMENTS! Showcase how you positively impacted the organization and what it meant to the bottom line. |
E | I skipped this part Hint: By not having information in your job descriptions, recruiters, hiring managers, and HR professionals who are searching for potential candidates will either not be able to find you (no keywords) or if they do find you, they will assume you aren't interested in opportunities and will skip over you. |
Question 9 |
A | No, I don't have any Honors & Awards to list Hint: You shouldn't take this section so literally. You may not have plaques, trophies or certificates but you have contributed and have received honors in other ways. You could list keynotes delivered, panels, committees, Board of Directors that you sat on, media quotes or profiles where you were featured, etc... |
B | Yes, I included a few of the top & awards I achieved throughout my career and I made sure to include a brief summary that provided context around these honors. |
Question 10 |
A | Yes Hint: Fantastic! The interests that you choose should reflect the characteristics a person in your desired role/field should exude. Prove you are the leader that you say you are by choosing interests that reflect the qualities of a leader. Choose interests like Bayliner Captain, Little League Coach or Grand Poobah of the Loyal Order of Water Buffalo. If you want to appear technically savvy, mention that you enjoy gadgets, building computers, or coding Websites for non-profit organizations. |
B | No Hint: People are visiting your profile because they want to learn more about you. By providing your interests, you are creating a well-rounded view of you as a person, both professionally and personally. It allows your reader to develop a rapport with you while creating the basis for a more personal relationship. Think of it this way, by including some high level, personal bits, you are giving your reader topics for future conversation starters! |
Question 11 |
A | None Hint: LinkedIn Recommendations are a great way to have other people toot your horn. Go out there and get some recommendations! |
B | More than 0, less than 3 Hint: You want more than 3 recommendations on your LinkedIn profile. Here's the secret to getting more recommendations: When you request a recommendation, write it for the other person! |
C | 3 or more Hint: That's great! But don't rest on your laurels-- you want to always add recommendations to your profile. How many is too many recommendations? I believe in the adage, you can never be too rich, too thin or HAVE TOO MANY RECOMMENDATIONS on your LinkedIn profile! |
Question 12 |
A | You can join up to 50 Groups and I have joined 50 Groups Hint: By joining all 50 Groups you are expanding your LinkedIn Network which helps you perform better in search. Just make sure that the Groups you join are Groups where your target audience belong... you don't want to join Groups that contain your competitors! |
B | I joined 3 industry related Groups Hint: It's true that it's difficult to participate in much more than 3 Groups on LinkedIn but it's worth joining more for the benefit it provides to your LinkedIn Network. Don't worry about participating in all of them. |
C | I don't belong to any Groups on LinkedIn Hint: Groups expand your LinkedIn Network. You don't need to participate in Groups to receive their benefit. |
Question 13 |
A | True Hint: By following influencers, news, and companies, you are showing that you are actively engaged on LinkedIn! You are also providing even more context to who you are and your own personal affiliations... so be careful! |
B | False Hint: LinkedIn is more than just a profile. LinkedIn is a social network and it's a business, sales, and networking tool. By following influencers, news, and companies, you are using LinkedIn for more than just branding. You are educating yourself and growing as a professional. |
C | I HAVE NO IDEA! Hint: Get yourself over to the Interests section of LinkedIn. |
Question 14 |
A | True Hint: That is great! I am so happy that you feel your profile truly showcases you. So.... tell me, did you read my book or have my team optimize your profile? |
B | False Hint: It is time to take control of your Internet presence and present yourself in a way that inspires, impresses, and builds confidence in their abilities, products, and services.
If you don't have time to sit down and develop your profile all by yourself (and let's face it, it's hard to write about yourself), check out our services... yes, my team will write your LinkedIn profile for you and develop a truly inspirational and impressive LinkedIn profile that you will be proud to have represent you online. |
Question 15 |
A | A blueish green constellation pattern |
B | An image that illustrates my professional brand |
C | Other |
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