How Do I Improve my LinkedIn Profile?

I received an email today asking me what 2 suggestions I might offer as immediate improvements to a LinkedIn Profile.

This is what I wrote:

My first suggestion would be to determine the goal of your profile. Why are you on LinkedIn? What are you trying to achieve? Is your profile for reputation management? Are you trying to find a job? Are you looking to connect with future clients? Determine your goal and then write your profile specifically to it.

My other suggestion is to stay away from copying and pasting your resume. Resumes are boring and they only tell your reader what you did— your LinkedIn profile should be compelling, interesting and it should tell your reader what you can do. Give your profile a personality and don’t be shy, sell yourself!