Professionally, it’s not good for your brand to be caught playing solitaire on your laptop at work. So, as a personal branding expert, I was initially surprised by the introduction of LinkedIn Games. Just like with animated GIFs in messaging, I thought it was unprofessional. Yet, much like I now sign off messages with GIFs …
by Donna Serdula 
If you’ve recently tried to update your LinkedIn headline and encountered an error message like “Saving failed… there are invalid characters,” you’re not alone. LinkedIn has quietly implemented a change that no longer allows styled or “fancy” text—often created using Unicode—in the headline field.For those who used Unicode to make their LinkedIn headlines stand out, …
by Donna Serdula 
If you’re serious about leveraging LinkedIn for networking, career advancement, or business growth, there’s one feature you need to know about: Open Profile. Despite its potential, this feature remains underutilized, even by seasoned LinkedIn users. In this post, we’ll dive into what Open Profile is, how it can benefit both Premium and free users, and …
by Donna Serdula 
Does your LinkedIn feed feel like a never-ending stream of the same old posts, perhaps even cluttered with updates from competitors or irrelevant content? You’re not alone. The quest for a LinkedIn experience that consistently delivers valuable, engaging, and opportunity-laden content is shared by many professionals.The Need for a Custom LinkedIn FeedFor too many of …
by Donna Serdula 
In a recent enlightening podcast interview on “Work from the Inside Out” with Tammy Gooler Loeb, I had the privilege of diving deep into my career journey and the pivotal moments that shaped my mission and expertise in personal branding, particularly on LinkedIn. This conversation was not just a trip down memory lane; it was …
by Donna Serdula 
In a world where the workforce is continually evolving, age can seem like an insurmountable barrier to career progression. I had eye-opening dialogues with two seasoned professionals within a span of just 48 hours. Each one believed that ageism was the invisible chain hindering their career advancement. However, upon closer examination of their resumes and …
by Donna Serdula 
Congratulations to Isaiah Hankel, Ph.D. His newest book, The Power of a PhD was just published. What makes this book so special to me is that Isaiah asked me to write the foreword. For two people very much linked to LinkedIn, we message each other using Facebook Messenger: I never expected to write a foreword to …
by Donna Serdula 
This report will provide our writers with an overview of your company, important key messaging details, and LinkedIn strategy based on your specific and unique target audience.
by Donna Serdula 
Scrolling through my LinkedIn feed today, I saw this delightful meme posted by Phil Gerbyshak. It showcases two different LinkedIn profile intro cards. I am a Star Wars fan from back in the day, so whenever I see it somehow combined with LinkedIn, my heart just flutters. (Check out this infographic starring yours truly as …
by Donna Serdula 
I often get questions from people regarding LinkedIn. When I feel the question is shared by others, I post it here on my blog for all to read. Keep reading for some LinkedIn SEO tips! QuestionHi Donna, I have a problem with bulleting on LinkedIn. When I bullet on LinkedIn, it looks like this: (trying to …
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