Scrolling through my LinkedIn feed today, I saw this delightful meme posted by Phil Gerbyshak. It showcases two different LinkedIn profile intro cards. I am a Star Wars fan from back in the day, so whenever I see it somehow combined with LinkedIn, my heart just flutters. (Check out this infographic starring yours truly as a LinkedIn Jedi).Â
At first, I giggled. It pushes the idea that people on LinkedIn are blowhards and braggarts. And that is funny. But as I read the headline on the right, I realized something. It was the optimized headline and profile I felt compelled to click to learn more. It suggests a much more intriguing story.Â
Some people on LinkedIn are boastful and over the top, but the vast majority of members remain quiet about their accomplishments.Â
I replied:
The truth is, from my personal experience working with over 6,000 executives, entrepreneurs, and professionals from all over the world, most people have amazing stories to tell. Accomplishments, wins, projects, promotions, and so many wonderful moments… yet for most people, their LinkedIn profile simply states, their title and nothing more.
It’s hard to write about yourself. It’s hard to see your strengths and abilities because you sit so close that you can’t focus. Additionally, writing doesn’t come easy to most people. That’s why we are here to offer LinkedIn profile help.
It may be uncomfortable, you may feel awkward but you owe it to yourself and your future vision, to create an authentic narrative. The LinkedIn profile is the catalyst to get intentional about your story and deliberate about your brand, message, goals, and future vision.
You have control and it all starts with how you define, describe, and detail your professional story. You create your reality. The stories you tell yourself and others define you and shape how others perceive you.
So do you want to be seen as Assistant to the Emperor? Or would you prefer to be seen for all that you do and offer? If it’s the latter, we are here to offer career branding help.
Here’s the portion of that infographic I stumbled upon 8 years ago that featured ME!
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