May 17, 2023
LinkedIn has recently introduced an exciting update that allows users to showcase their top skills directly in the About section of their profiles. This enhancement opens up new opportunities for professionals to make a strong first impression and strategically highlight their expertise. In this blog post, we will explore the significance of crafting a compelling About section and discuss how to leverage this new feature to maximize your profile’s impact.
Your LinkedIn About section is more than just a bland summary of your professional experience. It serves as your digital introduction, your first impression, and your professional manifesto. It is a space where you have the opportunity to tell your unique story, convey how you help others, emphasize why it matters, and express what you stand for. A well-crafted About section can captivate your audience and make them eager to connect and engage with you further.
Previously, LinkedIn only allowed users to list their skills and endorsements in a separate section of their profiles. However, with the recent update, you can now choose up to five top skills to showcase directly in your About section. These skills are selected from your skills and endorsements list, and should align with your future aspirations and goals. By incorporating your top skills into your About section, you establish a clear personal brand and signal your areas of expertise to anyone who views your profile.
Adding your top skills to your About section is a straightforward process. Simply follow these steps:
Carefully choosing the skills to showcase in your About section is crucial. These skills not only define your professional identity but also impact how your profile appears in search results. To make the most of this feature, consider a mix of broad and niche keywords, similar to LinkedIn’s suggestion of using hashtags when posting on the platform. By selecting relevant and impactful skills, you increase your chances of attracting the attention of potential connections, employers, and collaborators.
Crafting a compelling About section can be a challenging task. It’s often difficult to write about ourselves objectively and effectively highlight our strengths. That’s where professional assistance can make a significant difference. If you find yourself struggling to create a high-level, strategic About section that resonates with your target audience, consider seeking professional assistance. My team of LinkedIn Profile Writers is here to help! We specialize in crafting high-level, strategic LinkedIn profiles. If you are looking to do it yourself, we also have Instant Profile, a way to utilize AI to build out your LinkedIn profile.Â
LinkedIn’s new update empowers professionals to take their About sections to the next level by incorporating their top skills. This enhancement provides an opportunity to showcase your expertise, define your personal brand, and leave a lasting impression on anyone who visits your profile. Don’t settle for a dull About section; instead, utilize this space to tell your story, highlight your skills, and convey your professional aspirations. Take advantage of this exciting feature, and if needed, seek professional assistance to ensure your About section is strategic, compelling, and tailored to your target audience. Unlock the full potential of your LinkedIn profile and watch as new opportunities unfold.
Access my LinkedIn Headline Generator app to boost your brand and achieve higher placement in LinkedIn Search results. Your profile will get more views and you will collide with amazing opportunities! All it takes is a couple of clicks and in seconds you have an engaging, professional LinkedIn Headline that impresses. It's fast, easy, and completely free.
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Input your search keywords and press Enter.
