I recently had a conversation that reminded me why most executives fail at networking.A brilliant scientist, let’s call her Dr. Chen, reached out after hearing me speak at a professional conference. She’d launched her own consulting firm targeting senior scientists in immunology. She was doing everything “right”: attending conferences, joining associations, and showing up at …
by Donna Serdula 
Podcast Feature: Michael Mosseri on Dream Big with Big DreamersIf youāve ever wondered what sets visionary leaders apartāthe ones who build companies that not only succeed, butĀ matterāthis episode is for you.https://youtu.be/nnfqwoomo0o?si=yUERMR9RhSmDiSEG The Power of Curiosity, Courage & Showing Up as Yourself Recently, I sat down with Michael Mosseri, CEO of TotalBrokerage and a serial entrepreneur …
by Donna Serdula 
If youāve ever applied for a job online and heard nothing but crickets, you might have wondered:Ā Did my resume even make it through theĀ Applicant Tracking System (ATS)?The truth is, many job seekers struggle with the complexities of Applicant Tracking Systems (ATS), those mysterious software platforms recruiters use to manage applications.To clear up the confusion, I …
by Donna Serdula 
Most of my career branding speaking engagements require me to travelāfar from home, away from my family. But last month, something rare happened: I had the opportunity to speak at a local event, right in my own backyard, with NIRI Philadelphia, a professional association for Investor Relations professionals.This meant I could bring my 11-year-old son, …
by Donna Serdula 
Investing in Professional Growth That LastsWorkshops, webinars, and keynote speeches can inspire and educateābut once theyāre over, whatās left? Employees take notes, try to remember key takeaways, and maybe apply what they learned for a little while. But without reinforcement, the insights fade, and that investment in professional development loses its impact.This is why organizations …
by Donna Serdula 
Have you ever felt like opportunities are passing you byāor worse, that people just arenāt seeing your value? The issue isnāt your skills or experience; itās how you present them. Personal branding is the art of shaping how the world perceives you, and when done right, these personal branding tips for professionals can become your …
by Donna Serdula 
Have you ever scrolled through LinkedIn and noticed certain profiles that just pop? These profiles often leverage my LinkedIn Profile Branding Tips to stand out. Something about them feels professional, engaging, and memorable. Itās not an accidentāitās branding done right. Optimizing your LinkedIn profile with my proven LinkedIn Profile Branding Tips can make the difference …
by Donna Serdula 
Your LinkedIn profile is more than just a digital resumeāitās your personal billboard to the world. While your profile picture and headline grab attention, have you ever considered the story your LinkedIn cover image tells? That customizable banner at the top of your profile is prime real estate to visually communicate who you are, what …
by Donna Serdula 
Featured in Womanās World: How Job Search Over 50 Has Changed ā And What You Can Do About ItRecently, I was asked to contribute to an article in Womanās World magazine, which focuses on helping women over 50 optimize their LinkedIn profiles. Through my years of working with clients over 50, Iāve seen firsthand how …
by Donna Serdula 
September has always been my favorite month. The kids go back to school, the seasons shift as summer turns to autumn, and I get another year older. But this year, itās not just any birthdayāIāve hit quite the milestone.Iām 50.Now that Iāve reached this milestone, I decided to challenge myself and reflect on the 50 …
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