Good Length for LinkedIn Profile

LinkedIn Question and Answer

I recently received a question about the proper length of a LinkedIn profile. I figured it would be best to publish the question and answer it for everyone to read.

Hi Donna,
I?m really curious about why some experts (including you) are saying ?use up as much space as possible?. This seems to fly in the face of the usual emphasis on brevity in writing for the web, or in writing a resume. Why do you think length is good for LinkedIn?
-Thea K.


Hi Thea!

I actually deal with this topic at length in my book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. The length of your profile depends on a number of things. If you are looking for a job, I normally suggest not going into too much detail because you risk disqualifying yourself. On the other hand, if the goal of your profile is to rank in searches based on a specific keyword or series of keywords, you are better served having a longer profile that mentions your keywords over and over. You see, LinkedIn search works off of keyword density. The more times your keywords appear in your profile, the better you will rank for those keywords.

Ultimately, I don’t think there is a right or wrong answer when it comes to the length of your LinkedIn profile. It really depends on effort and what you have to say. It is equally terrible to have a short profile that shows no effort or a long profile that is uninteresting and clearly copied and pasted from your resume.

My suggestion is to write from your heart. Determine your target audience and write with them in mind. Stay away from silly resume speak. Tell a story of a key achievement. Talk about your philosophy or core management value. Tell your reader why you chose your current career path and how you got to where you are today. Talk about your passions in life. Be interesting and human.

Don’t worry about the length. It is more important to be authentic to yourself.


If you have a LinkedIn question, send it to me and I will answer it for you here on my LinkedIn Makeover Blog. You can send it in an email or post it in the blog comments.

Power Up Your LinkedIn Headline

Access my LinkedIn Headline Generator to get MORE VIEWS to your LinkedIn profile and MORE OPPORTUNITY!

Access my LinkedIn Headline Generator app to boost your brand and achieve higher placement in LinkedIn Search results. Your profile will get more views and you will collide with amazing opportunities! All it takes is a couple of clicks and in seconds you have an engaging, professional LinkedIn Headline that impresses. It's fast, easy, and completely free.

Instant Access
CTA Illustration

0 Comments

Your email address will not be published. Required fields are marked *

Get an Optimized LinkedIn Headline… Automatically!

Widget BG
LinkedIn Headline Generator App

Instant Access

More than just LinkedIn Makeovers!
Resumes, Executive Branding, Social Media Strategy and more

Our Services

Questions? Contact me!

Donna Serdula tel: 2158390008

Location Philadelphia, PA :: EST

Contact Me

Latest Blog Entries

Disclaimer

I LOVE LinkedIn! But I am not endorsed by or affiliated with LinkedIn in any way whatsoever.

There is NO relationship or affiliation with, sponsorship, or endorsement by LinkedIn with this Website.

Absolutely NO content has been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.

LinkedIn Makeover is simply a description of a service I provide. My company is called Vision Board Media.