Larry Steinhouse invited me on his show to do a LinkedIn Makeover on his LinkedIn profile. I’ve known Larry for years– he’s a dear friend of mine, and so I agreed to leave my office and take a drive to his studio. Along the way, I picked up my mom and brought her with me. My father was a DJ back in the 1960s, and I thought she’d get a kick to see how far radio studios have advanced and changed. My mom pops up at 5:20, because Larry couldn’t let her sit quietly. 🙂
In this video, Larry and I talk about the importance of the profile picture and background image (10:49). I quote Walter Bond, “Look like success, look like money.” We also discuss the different things he’s doing and what belongs on LinkedIn and how to create a cohesive narrative. (7:20) We cover a wide range of topics. I had a great time talking with Larry — as I said, we are old friends, and I think that comes across in the interview.
See more Larry Steinhouse videos here.

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