Melanie Johnson & Jenn Foster are owners of Elite Online Publishing, a company that helps experts become authors while ensuring their books grow their brand, business, and credibility.
In addition to their world-class publishing and book marketing services, they also host a popular podcast, Elite Expert Insider Podcast.
I was honored that they asked to interview me, all about how to use LinkedIn to your advantage and build your personal brand.
More About the PodcastWe talked about:
“The more we write, the more chance we have of using these keywords, the more keywords we use, the better we’re going to do in search. So there is this balance that we need to strike.” (13:47)
“With LinkedIn, it’s quite a bit different than the other social networks. What I have found is the more general the hashtag, the better it does, the more followers it has.” (21:43)
“It is going to allow you to network, get seen, forge relationships, and you’re also giving LinkedIn what it wants, which is to know who you are, who you know, so they’re more apt to see your posts.” (26:52)
I hope you enjoyed this podcast! You can see other podcast appearances below:
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