Holy cow! The changes just keep coming! First there was a redesigned home page. A few weeks later a newly polished LinkedIn profile followed closely by the new endorsement feature. I had heard rumblings that more changes were in store for the LinkedIn profile but no real time frame was provided as to when it …
by Donna Serdula 
How did I spend last weekend? I attended and presented at Podcamp East! PodCamp East is a social, digital media conference all podcasting, blogging, social media, and technology. It is an open and collaborative event with discussions and interaction from attendees. This was my 3rd time presenting and my room was packed! All the chairs …
by Donna Serdula 
LinkedIn came out with new functionality called LinkedIn Endorsements. It builds upon the pre-existing Skills and Expertise section of the LinkedIn Profile. This is new funtionality that you should not ignore specifically because I believe it will eventually impact the SEO of your LinkedIn profile. Watch this video where I explain the new functionality and …
by Donna Serdula 
Peter Sterlacci of Believe. Become. Be Your Brand is holding a September Vlogathon in which every day he posts a daily video from a different thought leader expressing their views on personal branding. You may remember that Peter recently interviewed me for his ‘mechanics’ of personal branding video series. It was a great interview and …
by Donna Serdula 
Peter Sterlacci from Believe. Become. Be Your Brand. contacted me a few weeks ago and asked to interview me for his Personal Brand ‘Mechanic’ Interview series. I don’t think YES could have jumped out of my mouth any faster! Peter is Japan’s first Reach-Certified Master Personal Branding Strategist AND he is the pioneer of personal …
by Donna Serdula 
LinkedIn has a new design! It just appeared for me this morning although LinkedIn has been rolling it out for the last few weeks. Let’s take a look and see what’s different and what’s the same. LinkedIn tells us that it’s a simpler design. Looking at the new black navigation bar and gray speckled background, …
by Donna Serdula 
I just accessed a client’s account to update his LinkedIn profile and I was surprised to find a totally different look to LinkedIn. Gone is the white background. In it’s place is a gray speckled background. The navigation bar is black in color and spans the full width of the screen. It almost looks like …
by Donna Serdula 
Over the last few weeks, I presented at a number of events talking about the power of LinkedIn. Regardless of the event, one question kept popping up over and over again. People wanted to know how they could change the order of their experiences, recommendations, and profile sections within LinkedIn. Yes, it’s entirely doable to …
by Donna Serdula 
LinkedIn introduced Skills and Expertise back in July of last year (July 2011). I remember wondering how they would differentiate it from the Specialties section that appears immediately below the Summary section. No one seemed to use the Specialties section the same way. Some people listed their specialties, others wrote long paragraphs describing their specialties, …
by Donna Serdula 
My friend, Larry Steinhouse owns a video production studio called, Mall Stars. In his quest to create original programming, he asked if I would participate in a contest to create an original online webcast show. The winner must get the most Facebook LIKE’S, COMMENTS and SHARES on their show’s Website. I am competing against 3 …
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