Personal Branding Meets LinkedIn Makeover

Peter Sterlacci

Peter Sterlacci from Believe. Become. Be Your Brand. contacted me a few weeks ago and asked to interview me for his Personal Brand ‘Mechanic’ Interview series. I don’t think YES could have jumped out of my mouth any faster!

Peter is Japan’s first Reach-Certified Master Personal Branding Strategist AND he is the pioneer of personal branding in Japan. His company, BeYB, is introducing a leading global personal branding methodology to on-the-move careerists in Japan. In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success.

LinkedIn & Personal Branding

The interview commenced last night at 8:30pm my time, 9:30am Peter’s time! Sitting there in my office, chatting before the interview started, I couldn’t help but marvel at technology. Never in a million years would I have thought that one day I’d be interviewed in my office in Bucks County, PA by a gentleman located in JAPAN.

In this interview, Peter asks me why I ‘love’ LinkedIn, how I got started, and my top 3 tips for a more powerful LinkedIn profile. During the interview we talk about building your LinkedIn network, using keywords strategically and how to use symbols on your LinkedIn profile. I also provide a bunch of tips on how to make your LinkedIn profile more strategic.

The Personal Brand ‘Mechanic’ Interview

Watch this interview on Peter’s page

Peter interviews a Personal Branding Specialist every month. Visit his Website to sign up for his newsletter to receive news on his latest videos and personal branding with a spin rides!

Do you have any additional questions for me? Let me know in the comments!

Power Up Your LinkedIn Headline

Access my LinkedIn Headline Generator to get MORE VIEWS to your LinkedIn profile and MORE OPPORTUNITY!

Access my LinkedIn Headline Generator app to boost your brand and achieve higher placement in LinkedIn Search results. Your profile will get more views and you will collide with amazing opportunities! All it takes is a couple of clicks and in seconds you have an engaging, professional LinkedIn Headline that impresses. It's fast, easy, and completely free.

Instant Access
CTA Illustration


Leave a comment

Your email address will not be published.

Get an Optimized LinkedIn Headline… Automatically!

Widget BG
LinkedIn Headline Generator App

Instant Access

More than just LinkedIn Makeovers!
Resumes, Executive Branding, Social Media Strategy and more

Our Services

Questions? Contact me!

Donna Serdula 215-839-0008

Location Philadelphia, PA :: EST

Contact Me

Latest Blog Entries


I LOVE LinkedIn! But I am not endorsed by or affiliated with LinkedIn in any way whatsoever.

There is NO relationship or affiliation with, sponsorship, or endorsement by LinkedIn with this Website.

Absolutely NO content has been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.

LinkedIn Makeover is simply a description of a service I provide. My company is called Vision Board Media.