Peter Sterlacci from Believe. Become. Be Your Brand. contacted me a few weeks ago and asked to interview me for his Personal Brand ‘Mechanic’ Interview series. I don’t think YES could have jumped out of my mouth any faster!
Peter is Japan’s first Reach-Certified Master Personal Branding Strategist AND he is the pioneer of personal branding in Japan. His company, BeYB, is introducing a leading global personal branding methodology to on-the-move careerists in Japan. In a country where fitting-in is the norm, Peter’s mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. An avid cyclist, he combines cycling imagery with personal branding strategy to empower his clients to shift gears and sprint to career success.
LinkedIn & Personal BrandingThe interview commenced last night at 8:30pm my time, 9:30am Peter’s time! Sitting there in my office, chatting before the interview started, I couldn’t help but marvel at technology. Never in a million years would I have thought that one day I’d be interviewed in my office in Bucks County, PA by a gentleman located in JAPAN.
In this interview, Peter asks me why I ‘love’ LinkedIn, how I got started, and my top 3 tips for a more powerful LinkedIn profile. During the interview we talk about building your LinkedIn network, using keywords strategically and how to use symbols on your LinkedIn profile. I also provide a bunch of tips on how to make your LinkedIn profile more strategic.
The Personal Brand ‘Mechanic’ Interview
Do you have any additional questions for me? Let me know in the comments!
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