LinkedIn Bullets & Symbols, Making Your Profile Shine!

How to get bullets on your LinkedIn profile

How to get bullets on your LinkedIn profileOne of the most frequent questions I receive when I speak to groups about LinkedIn is,

How do I add bullets to my LinkedIn profile?

It’s a question I have answered many times here on my blog but it is time to revisit it. Especially because I have NEW bullets to share with you!

So buckle up, kids! I am going to show you how to add bullets to your LinkedIn profile to increase it’s visual appeal!

Getting Bullets on Your LinkedIn Profile

I hate to say this but there is no “bullet button” within LinkedIn. In fact, you can’t even bold, italicize or underline text. You see, your LinkedIn profile is pure text without formatting. Talk about dull.

All is not lost!

There are more characters available to us than what we see on our keyboard. Text is more than just numbers and letters. There are symbols available to us that we can use like bullets.

The simplest way to use these symbols is to copy and paste.

Watch this video to learn how:

Bullets & Symbols to Spice up Your LinkedIn Profile

In order to use these symbols, all you have to do is copy and paste them.

1. Highlight the symbol you want to use.

2. Once it’s highlighted, COPY it. You can copy it by clicking Ctrl-C or right mouse clicking on the highlighted symbol and choosing COPY from the right mouse menu. If you use a Mac, you can click Apple+C.

Your symbol is now copied and ready to be pasted.

3. Open up LinkedIn and login. Click Profile > Edit Profile. Get yourself to where you want the bullet placed.

4. Paste it by clicking Ctrl-V or right mouse clicking and choosing PASTE from the right mouse menu. If you use a Mac, you can click Apple+V.

Here are some symbols that work great as bullets:


? ? ? ?


? ? ? ? ? ? ? ? ? ?

Traditional bullets:

? ? ? ?


? ? ? ? ?

But wait, there’s more! You can include symbols as visual clues.


? ? ? ? ? ?


? ? ?

Creating Horizontal Lines in your LinkedIn Profile

You can even create horizontal lines by repeating the symbol:





Illustrating Your Point

You can illustrate your profession using symbols. I have written LinkedIn profiles for musicians in which I used music notes to highlight certain passages: ???. I once wrote a LinkedIn profile for an exterminator and I used this symbol, ?, as a bullet because I thought it looked like a bug.

More Fun Bullets

Here are some fun characters that you can use to make people smile:

? ? ? ? ? ? ? ? ? ? ? ? ?

Have Fun but Don’t Get Carried Away

It’s important to add visual appeal to your LinkedIn profile and it’s certainly addictive adding fun symbols. I must caution you to use these symbols SPARINGLY! Using too many symbols will make your profile look busy and unprofessional. I suggest using 1 or 2 symbols for your LinkedIn profile. Remember, LESS IS MORE!

Further Reading

I have also published: How To Create Bullets in LinkedIn AND How Do I Add Bullets to My LinkedIn Profile.

For more symbols, visit Wikipedia’s page on Miscellaneous Computer Symbols.

If you have any questions or suggestions, feel free to leave a comment! I’d LOVE to hear from you!

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  1. Andy Brucia says:

    Hi Donna,

    First, I want to congratulate you on a job VERY well done on your info and pages for creating a LinkedIn Profile. I am a career counselor, and I have been advocating its use to everyone, and creating profiles for people as well. You’ve done a LOT here, and provided a great deal of info, and I plan to send people to your site.

    I currently work primarily as a program manager of a program helping returning veterans successfully transition into jobs, and help them use LinkedIn to connect to vet-friendly employers, military recruiters, et cetera.

    I’d love to connect on LinkedIn, but you are pretty out of my network, so I thought I’d request it here. I am just getting some new business ideas together, but when they are better formed, I’d love to talk about how we might possibly work on something together.


    Andy Brucia- Seattle, Washington

  2. Dave Selvester says:

    Hi Donna

    First rate article, I have incorporated some of your recommendations into my profile. I am very much a “visual” person and have always hated the blandness of LinkedIn.

    Keep up the good work and Happy New Year


  3. Hi Donna,

    Thank you for such a brilliant article – I never thought about using visuals on my profile until I came across your piece here.


  4. Hello Donna:
    Wanted to thank you for this excellent video and content regarding the use of symbols on Linked-In.
    The information was very useful and applicable.
    I have many friends and associates who seek my help with their Linked-In profiles and this new found insight will help to make their profiles even more robust.
    Best wishes,

  5. Thank you for sharing this information.

    I was promoted three times within two and one half years at the same company. All three positions are listed under the same company, so readers who “skim” my profile don’t think I changed jobs too frequently. I used your solid line to separate each position, and the position title and dates are below the line. The line looks a little too thick for this space. I tried creating a line in Word and pasting it into LinkedIn, but LinkedIn says I exceeded the character limit. It doesn’t give this message for the solid line.

    Is there a way to create a thinner line with the same number of characters as the solid line?

    Thank you.

  6. Hi Donna, that was very useful, THANK YOU. Now, I’m wondering how you can actually underline or italize a word on LinkedIn.

  7. Jodi Cullity says:

    Donna, what do you suggest for a college student’s headline? Currently, I am editing my LinkedIn and my title is Marketing intern for the company I am working for, but after reading this I realize taht is not an eyecatching and inviting headline. What do you suggest?
    Jodi Cullity

  8. Greetings Donna,

    Thanks so much for sharing. I was able to implement immediately…Question though, how do you “bold” your headlines/headings?


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