It was back in 2009, shortly after LinkedIn introduced their news feed that they integrated with Twitter. In order to make life easier for people, LinkedIn allowed users to cross post their Tweets to LinkedIn. There were two ways of doing it. You could either have just the tweets you specifically tag with the hashtag #in or #li OR you could automatically post ALL YOUR TWEETS.
It certainly made people happy. They could kill two birds with one stone.
But I have to admit it. I hated the LinkedIn/Twitter integration. Too many people abused it and it rendered the LinkedIn homepage news feed unreadable. You know what I am talking about… repetitive posts from the same person, RTs, #hastags, @replies that made no sense. You see, each network has it’s own flavor and style. To post the same message to each network doesn’t take into account the different audiences. In fact, very few people ever realized that LinkedIn even has a newsfeed because it was so unintelligible.
I always believed that if LinkedIn wanted to dominate, they were going to have to stand on their own without Twitter.
It’s finally happened.
LinkedIn and Twitter have broken up.
On Friday I received this email from LinkedIn:
LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.
We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.
How can I continue to share updates on both LinkedIn and Twitter? Simply start your conversation on LinkedIn. Compose your update, check the box with the Twitter icon, and click “Share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.
What changes can I expect to see on LinkedIn? Any conversation you start on Twitter will no longer be automatically shared with your LinkedIn network, even if you synced your LinkedIn and Twitter accounts.
If you would like more information about what this means for your synced LinkedIn and Twitter accounts, please visit our related Help Center topics.
The LinkedIn Team
Goodbye Twitter post pollution!
Hello posts catered specifically to business people from business people!
There will undoubtedly be uproar over this news but I truly believe this is the best thing that could have happened. If you want to be active on LinkedIn, you cannot be lazy and just auto post your tweets. It’s time to now create content that takes into account the professional audience on LinkedIn.
I am overjoyed and excited!
“But Donna, I want to be annoying, obnoxious, and lazy! I don’t want to create new content! I want to recycle my tweets!”
Okay, okay. If you really want to continue to kill two birds with one stone, here’s how you do it.
How to post on both LinkedIn and Twitter Simultaneously
1. Create an account on Hootsuite.
2. Add your Twitter and LinkedIn Accounts.
3. Enter your status updates via Hootsuite and choose to post on both Twitter and LinkedIn.
OR you can simply compose your tweets in LinkedIn and click the little Twitter checkbox to have your LinkedIn message post to Twitter.
My suggestion is to think about your audience first. What do they want to hear? Realize that your audience is different across the different networks. Cater your message and you will be rewarded with improved engagement and opportunity.
How do you feel about no longer being able to auto post from Twitter to LinkedIn? I’d love to hear your take in the comments!
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