Your Brand, Upgraded: The LinkedIn Makeover Blog

Expert advice & insights on LinkedIn profile optimization, personal branding, and career growth

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Profile Optimization Blog

LinkedIn with Style

I am so happy to announce another article written about my new book and LinkedIn profile optimization services! Kate Fratti is a local columnist and we met a few weeks ago to talk about Social Media and Social networking. It was such a joy talking to her and I am tickled that she decided to write an article! THANK YOU, KATE!

I’ve reprinted the article below… please note that the pricing in the printed and online article is incorrect. I’ve fixed the pricing in the article below. Correct pricing can also be found on my Order Page.

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10 Easy Steps to Creating a POWERFUL LinkedIn Profile!

LinkedIn is the world’s largest professional network with over 120 million members. Your LinkedIn profile offers a unique opportunity to brand yourself as a polished professional and yet so very few professionals leverage this amazing tool. Think of it this way, if your resume is your career history, your LinkedIn profile is your career future! This is where you want to DELIVER VALUE and SELL YOURSELF! You wouldn?t go to a job interview or a prospective client meeting half-dressed? so why is your LinkedIn profile not complete?

Here are 10 easy ways you can optimize your LinkedIn profile to stand out from the crowd!

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Yardley News Profiles LinkedIn Makeover

I was just profiled in the Yardley News! The Yardley News is a local weekly newspaper serving the Bucks County and Philadelphia areas. I spoke to John Williams yesterday afternoon and imagine my surprise when I woke up this morning to a Google Alert with a link to the article! I thoroughly enjoyed the interview because I got to talk about 2 of my favorite subjects, my book and the Lower Bucks Chamber of Commerce!

Here’s the full article:

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LinkedIn Makeover Scam?

I just received an email from a professional interested in my LinkedIn Profile Optimization services. She was concerned about doing business over the Web. I can understand her online security concern. Here is her question and how I responded:

Hi Donna,

I really would like to have you optimize my LinkedIn profile but my only concern is the payment side. You have a really nice site and I would love, love if you could deliver. I am just concerned about scams. How could we work through that? I am scared to pay upfront.

Thanks,
Jessica

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How to Delete a Duplicate LinkedIn Profile

The LinkedIn questions keep coming! This LinkedIn question comes from a woman who purchased my book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. Her issue is a common one. Many people mistakenly create duplicate accounts on LinkedIn and can’t figure out how to get rid of them. If you have duplicate LinkedIn accounts, breath easy… you are in good company! Here are the steps to take to get rid of your duplicate LinkedIn profile!

Donna:
I have your wonderful book and I’m eager to update and improve my LinkedIn profile.
But, I’m having a terrible time with customer service. It seems I have duplicate accts and it has generated some significant problems for me.
Customer service will not respond. It has been a week since my initial inquiry plus a phone message.
By chance, do you have a direct contact name at the company who could be of assistance to clear this up?

With appreciation,
Lisa

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LinkedIn Workshop Success

Last night I conducted a LinkedIn Workshop for the NPC Career Networking Group. The room was packed with people! It was a great group and the presentation was full of interactions and laughs! In the very beginning of my presentation I asked everyone to say Hello…. check it out:

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Adding Skills to your LinkedIn Profile

While I was doing my morning one on one LinkedIn Makeover session with a client, I noticed there was a change in the way LinkedIn presented the Skills section. LinkedIn used to provide the opportunity to list your proficiency level and years of experience along with the skill. This has changed and now you are limited to just the skill. It makes sense. Those fields added very little value to the profile because everyone listed themselves as “Experts” regardless of their years of experience or true proficiency level.

Here’s what the new Skills section looks like now:

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Donna Serdula
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I LOVE LinkedIn! But I am not endorsed by or affiliated with LinkedIn in any way whatsoever.

There is NO relationship or affiliation with, sponsorship, or endorsement by LinkedIn with this Website.

Absolutely NO content has been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.

LinkedIn Makeover is simply a description of a service I provide. My company is called Vision Board Media.

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