I am a LION, hear me ROAR!
Your LinkedIn network is the most valuable part of LinkedIn and the key to truly leveraging the system. The problem is LinkedIn tells us to only connect with people you know and trust. Like a good little girl, I followed their directive for a very long time. But then I started to notice that in LinkedIn search results, certain profiles ranked higher than other profiles. These higher ranking profiles didn’t even match the search criteria that well. In fact, the higher ranking profile wasn’t even as closely connected to the searcher as other lower ranking profiles. Why were these higher ranking profiles getting SPECIAL treatment and placement?
Do you remember the movie, The Graduate? It starred a very young Dustin Hoffman. There is a famous quote from the movie you may remember:
I just want to say one word to you, Ben. Just one word. PLASTICS!
Well, dear readers, I have just one word to say to you, GROUPS!
Recently I have received a slew of LinkedIn recommendation requests from individuals that I don’t know very well or have never met. I found it rather surprising that these strangers would ask me for a recommendation, especially since we have never worked together. Here’s something to remember: If you wouldn’t recommend a person in the real world, there’s no need to recommend them in the cyber world.
Do not be afraid to say NO!
This is how I gently turned down the one request:
As a LinkedIn profile writer and strategy specialist, I train professionals on how to leverage LinkedIn effectively. During my LinkedIn Strategy sessions, I always talk about the POWER of LinkedIn recommendations. Recommendations on LinkedIn are an amazing way to get other people to SELL YOU! Recommendations ripple through YOUR network and the network of the …
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