Professionals from all over the world and across all industries choose to hire me to optimize their LinkedIn profile. It’s a competitive world out there. In order to succeed, you need to take control of your Internet identity and truly present yourself in a way that inspires, impresses, and builds confidence in your abilities, products, and services. Your LinkedIn profile is the perfect tool to shape your online image.
Looking for examples of my work? Click here for a list of LinkedIn profiles I have written or simply scroll down to the bottom of this page.
What Makes a LinkedIn Profile POWERFUL?
Your LinkedIn profile is NOT your resume. Your resume is your career history. It’s dull, boring and often task-based. Your LinkedIn profile is your CAREER FUTURE! It’s who you are, how you help people, and why you deserve to be noticed. A POWERFUL LinkedIn Profile sells YOU!
Here is an example of a POWERFUL LinkedIn profile
Notice how this LinkedIn profile is NOT copied and pasted from a resume.
#1. Professionally Taken Photograph
Your LinkedIn profile is your digital introduction and first impression with your reader. It’s important to look your best and a professionally taken photograph will ensure you are portrayed in the best light!
#2. Attention Getting Headline
Your LinkedIn Headline is very much like a headline in a newspaper. It should grab your reader’s attention and compel them to READ MORE!
#3. Complete Experiences, Keyword-Rich
A POWERFUL LinkedIn profile includes your past experiences. This area is highly sensitive when it comes to SEO (Search Engine Optimization). By including keywords that people are using to find someone like you, you are ensuring that your LinkedIn profile performs well in search and that YOU WILL BE FOUND.
#4. Connections, Websites, Customized URL
In order to truly leverage LinkedIn, it’s important to have a strong LinkedIn network with many first degree connections.
It’s not enough to just list your Websites on your LinkedIn profile. You should customize the link’s anchor text so that it ranks higher in search results.
Your public profile address is the direct link to your LinkedIn profile. By customizing the address with your name, you are able to add it to your email signature, resume, cover letter, letterhead, business card, and marketing literature.
#5. Compelling, Interesting Summary
Your LinkedIn Summary needs to POP! This is your chance to demonstrate to the world that you are an expert and someone who deserves to be noticed! This is where you sell yourself and showcase your accomplishments.
#6. Clear Call to Action
It’s important to tell your reader what to do once they’ve finished reading your LinkedIn summary. Tell them how to reach you! How many opportunities are you missing because you didn’t include your contact information?
BUT THAT’S NOT ALL! There is so much more to your LinkedIn Profile!
Your LinkedIn profile extends far past the summary section. Work Experiences, Volunteer Experiences & Causes, Certifications, Education, Interests, and Groups & Associations are just a few of the additional sections that comprise your COMPLETE LinkedIn profile.
Professionally Written LinkedIn Profile Examples
I have helped THOUSANDS of people with their LinkedIn profiles. After (almost) every LinkedIn profile I write, I tweet it out for the world to see. You can visit my Twitter profile to see a list of all the LinkedIn Profiles I’ve written. Look at these LinkedIn profiles as examples of my work. Please DO NOT PLAGIARIZE!
Want a POWERFUL LinkedIn Profile?You can either hire me to write your LinkedIn profile OR you can check out some of my very awesome LinkedIn products that will help you craft a winning LinkedIn profile and help you use LinkedIn more effectively!
Here are just a few LinkedIn recommendations given to me by clients.
President & CEO of EyeScience Labs, LLC
Vice President of Secondary Markets, Best Buy
Managing Principal at EntryInc
Jasmine V. Smith
Executive Account Manager at CDW
Steven Schmidbauer, Nonprofit Executive Director
Martin J. Brill