My name is Donna Serdula and I love helping people tell their story.
Look, it doesn't matter who you are or what you do, it's not easy to write about yourself.
I hear it all the time, "I can... sell snow to an Eskimo / manage complex projects / lead exceptional teams... but sell myself? NO WAY!"
Besides, who has time to sit down and complete their LinkedIn profile on their own?
Maybe that's the reason why so many LinkedIn profiles suck. Yes, suck. You read that right.
You know this... People are Googling you. Your LinkedIn profile is more often than not your digital introduction and first impression with the world. If your LinkedIn profile doesn't showcase your skills and portray you as a polished professional you are letting the ultimate opportunity just slip away...
Don't Ignore it... Dominate it!
LinkedIn is the largest PROFESSIONAL social networking site out there... and people are using it to research you
- 80% of the companies out there today are using LinkedIn to find potential employees.
- 3 out of 4 people use LinkedIn for everything business, from keeping up on trends to reading business news
- 64% agree that LinkedIn helps develop relationships and grow new business
- 44.6% of business generated B2B leads through LinkedIn
- People are two times more confident in the information found on LinkedIn than any other social media site
- 45% of people on LinkedIn are considered key decision makers (in comparison to Facebook and Twitter with only 24-29%)
Your LinkedIn profile is your chance to WOW your reader. It's your chance to engage and forge a relationship. Don't let this opportunity pass you by!
I realized back in 2006 the power of my LinkedIn profile. Back then I was heading up the Philadelphia office for a technology company. My days were spent filling my sales funnel through cold calling and trying to close business.My view of LinkedIn changed one late afternoon when I connected with a prospect after making my umpteenth phone call of the day.
We had a great conversation and I was able to schedule a meeting. I remember excitedly hanging up the phone and immediately opening up Google to perform a search on my new prospect’s name. I wanted to learn as much about this person as possible.
As soon as I hit the Search button, a feeling of dread came over me. Somehow, I just knew that at this exact moment, my prospect was searching my name on Google, too!
What in the world would he find?
I immediately charted a new course of action and googled MY name. My LinkedIn profile was the only pertinent result in the small handful of sites that Google returned. I opened my LinkedIn profile and looked at it through the eyes of my potential client.
How would he react to it?
My profile was half-filled out.
Is my prospect thinking I do not finish things that I start?
My profile was clearly plagiarized from my resume.
Is he thinking I lack creativity and energy?
I never bothered getting a single recommendation from a client.
Is he thinking I do not have any satisfied customers?
I did not join any Groups or list any Associations.
Is he thinking I am merely a novice and not an expert in my field?
My Honors and Awards section was BLANK.
Have I accomplished nothing in my career?
A sinking feeling came over me and I realized that my LinkedIn profile did not portray me as a top notch professional. My LinkedIn profile did not sell my skills or show any differentiation between me and the millions of other LinkedIn users out there. My profile basically said, “This lady doesn’t have anything that sets her apart from the crowd.”
At that moment I realized this issue needed to be rectified. My LinkedIn profile had to stand out from the crowd and sell me as a dynamic sales professional who naturally attracts clients and opportunities. Not knowing what made a profile great, I decided to research the best LinkedIn profiles to see what made them shine. I read tons of blog entries that explained profile optimization strategies. I slowly began writing and rewriting my LinkedIn profile until I crafted something that was compelling to my readers, showcased my skills, and marketed me as an expert in my field.
Soon after performing my very own LinkedIn makeover, I started to notice that my meetings with prospects began going smoother. It was like they already knew me. Prior to the makeover, I had to work hard to build their confidence. After the makeover, my profile gave my prospects the information they needed to start forming a rapport with me before I even walked through the door. Additionally, recruiters started calling. Old colleagues and schoolmates began contacting me to reconnect.
LinkedIn suddenly started to make sense.
As my LinkedIn inbox began filling with requests to connect, I could not help but use it more. I quickly realized that I could get past the “gatekeeper” by sending InMails straight to decision-makers. It was easy to stay in touch with people I met at industry events simply by requesting to connect with them on LinkedIn afterwards. Before I knew it, I was throwing away business cards and keeping my rolodex of contacts on LinkedIn.
By using LinkedIn, I became a sought after sales professional with a rapidly growing customer base.
Going off on my own
In 2009, I decided it was time to embark upon a dream and start my own business. I wanted to share my Social Media and Social Networking experiences with others by showing them how this new media could help grow their businesses and connect with prospects and customers.It did not take long before I found myself receiving requests to optimize my clients’ LinkedIn profiles. Who would have thought that my calling in life was to save the world from poorly written LinkedIn profiles?
It’s now over 6 years since I started this service and let me tell you it's been an amazing ride. I LOVE working with people from all over the world and helping them create a strong profile on LinkedIn. I've worked with people from Australia, New Zealand, Russia, France, Netherlands, Saudi Arabia, India, Canada, and so many other places! What really surprised me is despite the cultural differences, all my customers share one thing in common. They recognize the power of the Internet and how important it is to use this technology to shape their own digital identity. They realize that in order to succeed, they need to take control of their Internet presence and truly present themselves in a way that inspires, impresses, and builds confidence in their abilities, products, and services.
My clients are mainly c-level and corporate executives but I have written profiles for television personalities, whiz kid entrepreneurs, martial artists, tug boat captains, and everything in between. Heck, I even wrote the LinkedIn profile for a rather well-known author of books on job search and PERSONAL BRANDING.
I absolutely LOVE what I do! I love helping people market themselves and I get amazing joy knowing my clients are finding opportunities and success after our sessions.
Questions? Contact me
or via Skype: donna.serdula
LinkedIn Profile SpecialistWith all this experience working with professionals from all over the world, I decided to take my knowledge and write a book on what makes a LinkedIn profile GREAT. I took the knowledge I gained from writing hundreds and hundreds of LinkedIn profiles and created an easy to read book that takes you, step by step, through creating your very own POWERFUL LinkedIn profile.
My book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile, was a labor of love and the product of numerous swift kicks in the butt by my father who kept me focused on the end goal. Yes, my father was truly instrumental in the writing and publishing of my book and I proudly dedicated it to him. Sadly, he died just a few weeks after it was published. I am happy to say he saw the book before he died (he ordered it straight from Amazon) and he saw the dedication:
This book is dedicated to my father who bugged me incessantly to get it finished and published. Here ya go, Daddy!
I am proud of my book and KNOW it will help you create a POWERFUL LinkedIn profile that will impress your connections and get you noticed. If you can't work directly with me, my book is the next best thing.
My book is available on Amazon, Barnes & Noble, and pretty much anywhere you can order a book online. You can read it in paperback or on the Kindle, Nook, or on your tablet.
LinkedIn Keynote SpeakerWould your group, association or club like to learn how to leverage LinkedIn for their businesses? In addition to being a LinkedIn Profile Writer specialist, I am also a public speaker who specializes on Social Media topics like LinkedIn. Learn more about hiring me as a speaker on LinkedIn, Social Media, and Personal Branding.
Download my Speaker One Sheet
See me in action. This is a video I recently recorded:
Thanks for sticking with me this far. I absolutely look forward to working with you. If you have any questions, please DO NOT HESITATE to pick up the phone and call me. Yes, the phone number I provide here on my Website is the direct number to my office: (215) 839-0008.
--Donna Serdula, LinkedIn Profile Writer