LinkedIn Makeover: Profile Optimization Blog

Over the last year, LinkedIn has completely changed its desktop interface. Not only how you navigate and use LinkedIn has changed but so has the LinkedIn profile. It's time to get your LinkedIn profile ready for 2018. Here are 10 quick hit tips you need to do to make sure your LinkedIn profile is helping not hindering your career success. LinkedIn Profile Tip #1: THINK MOBILE Your profile needs to look just as great on the mobile app as it does on the desktop. Make sure you review your profile o

Be Our Guest, Be Our Guest, Be Our Podcast Guest! Jaime Jay contacted me a few years back and asked if he could interview me on his podcast, Stop Riding the Pine. It was one of my first podcasts. Years later, I still hear from people who tell me they discovered me from his show. It got me thinking... I love doing podcasts and I would love to do more podcasts but HOW? So I got Jaime on the phone and asked him. As he dropped VALUE BOMB after VALUE BOMB, I realized, this isn't something to keep to

It was an honor to speak at Intuit's QuickBooks Connect conference in San Jose. The event was such a success and expertly organized and elegantly run. My presentation, "5 Tips to Crank Up Your Impact & Results on LinkedIn," took place on November 15, 2017. I spoke to a standing room only crowd. I was later told that the room held 150 but more than 175 people attended. My friend Gita Faust, shot my presentation using her iPhone, broadcasting it via Facebook Live. You can see the footage of my

LinkedIn Video TipsLinkedIn video is one of the latest improvements LinkedIn has recently unveiled. Sharing a video on LinkedIn no longer means you have to upload it first to YouTube or Vimeo. Now, using their LinkedIn mobile app, all you have to do is record yourself using your smart phone and upload directly to LinkedIn using their mobile app. Although it's easy to capture video, it's much harder to make that video look professional. To better understand how to make a great video, I turned to

LinkedIn Productivity TipsDon't feel like you have the time for LinkedIn? I hear it all the time, there's simply not enough hours in the day. At one time, LinkedIn provided huge benefits even at a passive activity level. Optimize your LinkedIn profile and opportunities flooded in. Things have changed. Yes, you can still find success on LinkedIn without a huge amount of interaction but if you want big results quickly, you need to splash around. So the question is, "How do you find the time to wor

LinkedIn has rolled out it's newly redesigned desktop experience. Some people love it, some people hate it. Do you wish you could go back to the old LinkedIn? Well, you can revert back to the old LinkedIn.. at least for now. Watch this step by step video to learn how to make this easy tweak: I DO NOT recommend using this method to go back to what was comfortable and easy. Don't use this as a way to avoid the new design. Instead, turn back LinkedIn temporarily to access the information that was a

On LinkedIn's old interface, you could click on skills listed on a person's profile and get whisked away to a Skills page that provided key insights into that particular skill. LinkedIn's redesigned desktop experience has removed the link to the skills pages. Did the LinkedIn developers simply forget to include the link? Is LinkedIn planning on retiring the Skills pages? Or are they still developing this part of the new design? I do not know. HOWEVER, the good news is that the Skill pages are st

The new LinkedIn redesign was just announced and the scale of changes to their desktop experience is absolutely massive. From the screenshots and video LinkedIn has provided, this new look is quite a departure from what we are used to seeing. LinkedIn has been the social network you had to be on as opposed to the social network you wanted to be on. The new design will transform the LinkedIn experience to one that is more social, more user-friendly, and enjoyable. Will users find themselves drawn

I often get questions from people regarding LinkedIn. When I feel the question is shared by others, I post it here on my blog for all to read. Keep reading for some LinkedIn SEO tips!     Question Answer: Hi Duane, It's important to realize that search results on LinkedIn are not the same for everyone. LinkedIn's search results are catered to the person searching. When you search using keywords, the results and order of results are different from person to person, even if they are perf