LinkedIn Makeover: Profile Optimization Blog

Worried about Losing Your Job? Dear B, I am very aware of that feeling in the pit of the stomach, the sense that the other shoe will drop. An old friend of mine, Jorge Zuazola, once recommended the book, How to Stop Worrying and Start Living by Dale Carnegie. It's a great book and one I suggest you read as well, but I also have a few other ideas for you. If you are worried about your current role and how long you have there -- the best thing you can do is INVEST IN YOURSELF and make sure you are

LinkedIn Profile PlagiarismI've written about LinkedIn profile plagiarism in the past. It's still very much a hot topic and I often get emails from people with additional questions. The most popular question is: what do you do when a coworker plagiarizes your LinkedIn profile? It's one thing when the person who takes your work is a stranger, it's an entirely different matter when it's someone you know and work alongside. So what do you do when a coworker plagiarizes your LinkedIn Profile? Read o

You spent time engaging with the content on your LinkedIn Feed. You wrote posts, you commented on, liked and even shared other people's posts. Perhaps you even composed articles using LinkedIn's publishing platform. Once your work is unleashed... where does it go? This information will show up on the LinkedIn Feed of your first-degree connections and depending on your settings, it may show up on the LinkedIn Feed of users not within your network. The LinkedIn Feed is the stream of content that c

How Often Should I Update My LinkedIn Profile? It depends on how you plan on using LinkedIn. If you are on LinkedIn to be found, updating your profile more often than once every 90 days is imperative. Think of it this way, People use LinkedIn as a search engine, not just a place to manage and interact with their professional network. Many people use LinkedIn to find service providers, job candidates, prospects, partnerships, vendors, etc... Out of Date Profiles Don't Rank WellLinkedIn wants thei

Larry Steinhouse invited me on his show to do a LinkedIn Makeover on his LinkedIn profile. I've known Larry for years-- he's a dear friend of mine, and so I agreed to leave my office and take a drive to his studio. Along the way, I picked up my mom and brought her with me. My father was a DJ back in the 1960s, and I thought she'd get a kick to see how far radio studios have advanced and changed. My mom pops up at 5:20, because Larry couldn't let her sit quietly. :-) In this video, Larry and I ta

LinkedIn Data Download: Email Address is MissingIt's happened to you. You accepted a LinkedIn invite and suddenly you find yourself on that person's email newsletter. The email appears in your inbox and you think, "Wait, I didn't opt in! Why are they emailing me?" It was an easy thing to do and super tempting. Log into LinkedIn, navigate to the privacy settings and click Download Your Data. Within a few minutes, a link to a spreadsheet that contained FIRST NAME, LAST NAME, EMAIL, COMPANY, POSITI

What a whirlwind of a holiday season. It's hard to believe today is the last day of 2018. Dionne Carrick, Audra Hammer Ross, and I got together for a little Christmas celebration. I thought you might enjoy some of the pictures: As the year winds down and a new year stretches before us, take a breath. Smile. Think of all that you accomplished. When the fury and craziness of the last few weeks have quieted, take the time to consider your LinkedIn profile. What did you accomplish that deserves noti

I just presented to a professional group all about LinkedIn and one of the tips I gave was how to connect with everyone in the room... at once. The audience was surprised that this functionality even existed and everyone planned on using it moving forward. Watch this video to see how you too can mass connect at an event, conference or tradeshow.

Just got back from a fantastic networking event and I realized I needed to record this video. At the event, so many people said to me, "We need to connect on LinkedIn, can I have your business card?" "Let's just use our phones," I said. "HUH?" was the universal answer. And with that, I quickly realized very few people know about the LinkedIn Code functionality that makes connecting with people SUPER EASY. So I just recorded this video with step by step directions. You'll never need to collect an