Have you heard of LinkedIn’s Publishing Platform? As a LinkedIn member, you have instant access to this wonderful tool at no additional cost.
Simply put, LinkedIn’s Publishing Platform is blogging made super easy! No longer do you need your own Website to blog. Now, you can do it straight from LinkedIn.
With the platform, you can follow fellow publishers and build your own followers at the same time. One of the biggest benefits is using the platform to brand yourself as a thought leader. By using LinkedIn publishing, your blog post is instantly released to a network of professionals who want to read, comment, and use professional advice. Whether you write about professional development, SAAS, project management, engineering, job searching tips, or anything else of a professional nature, readers are looking for relevant content.
People don’t need to follow you to read your post, it’s open to everyone on LinkedIn. Think of it this way: you have a built in audience ready to devour high-quality information so why not showcase your expertise? Even better, LinkedIn articles are getting top hits in Google search results.
But the best part of publishing on LinkedIn is that every post is automatically added to your profile page, right under your picture and contact info. When people view your profile, they immediately see your posts. Talk about building a strong professional brand steeped in thought leadership! LinkedIn even provides you with stats on how many people have read your post, how many liked it, and the number of comments you received on it.
Instructions on Using LinkedIn’s Publishing PlatformSo how do you use LinkedIn Publishing? It’s actually very easy to use. Here’s the step-by-step guide to start:
First, go to the top of your LinkedIn homepage, to the box where it says “What’s on your mind?” and click on the small pen logo. This will open up the publisher.
Once opened there’s a section to write your headline, a place to add an image, and the main field to write your post. Look familiar? It’s similar to Microsoft Word or WordPress. The great thing is, you can type or paste from another document, such as Word or Google.doc, right into the editor and format it there.
Whether you type or paste your content, review it carefully for grammar, spelling, AND formatting issues. Beware! When copying text into the publisher, hyperlinks might break and sometimes text might have extra spacing. You can also add images by clicking the camera button or by clicking the right arrow icon, you can embed slideshows or videos.
What’s the perfect length of a LinkedIn blog post? A long form blog post can be as short as 200 words or longer than 800 words. Rather than worry about length, think in terms of value imparted. Did you make your point? If so, end the post and publish it. There’s no need to drone on and on just to build words.
Last two things before you publish:
1. Add tags to your post so people can search specific terms and find it.
2. Create a bio. Doesn’t need to be long, just a couple sentences. Remember, anyone can read your post, let them know who you are!
Here’s the bio I use on my published posts on LinkedIn:
Donna Serdula & her team of Branding Specialists transform your dull, unprofessional LinkedIn profile into a powerful career tool that will get you noticed and found for the right opportunities. Visit LinkedIn-Makeover.com to transform your LinkedIn profile!
After you review your post, add the tags and bio, and you’re done. Just hit the “Publish” blue button at the top and viola! It’s posted for everyone on LinkedIn to read. Published your post and noticed a mistake? No worries! You can simply go back to the platform and edit any post. No need to start over.
So the question is, are you ready to publish?
If you want to publish but don’t have the time, inclination or writing ability… contact me. We have blogging solutions to help you become a publishing thought leader within your industry!
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