Over the last year, LinkedIn has completely changed its desktop interface. Not only how you navigate and use LinkedIn has changed but so has the LinkedIn profile. It’s time to get your LinkedIn profile ready for 2018. Here are 10 quick hit tips you need to do to make sure your LinkedIn profile is helping not hindering your career success.
LinkedIn Profile Tip #1: THINK MOBILE
Your profile needs to look just as great on the mobile app as it does on the desktop. Make sure you review your profile on a laptop or desktop browser window and on LinkedIn’s mobile app to ensure the background image looks good and any symbols convert accordingly.
LinkedIn Profile Tip #2: UPLOAD A BACKGROUND PICTURE
If your background image looks like a blue constellation pattern… you are using the default!
Rather than go with the masses, upload your own, unique LinkedIn profile background photo image.
When choosing your LinkedIn background photo, make sure the image matches your personal/professional brand and conveys your unique message. Choose images that inspire you or reflect what you do.
Looking for the best LinkedIn Background Picture? I’ve collected amazing images you can immediately upload– for free!
LinkedIn Profile Tip #3: POWERFUL HEADLINE
When you first create your LinkedIn profile, your headline is simply taken from your current job title and company name. Can you say BORING?
The LinkedIn headline is one of the most underutilized, yet most important parts of your ENTIRE profile. What most people don’t realize is that the LinkedIn headline isn’t just statically located on the top of your profile; it moves throughout LinkedIn with you – defining you, introducing you and potentially prompting people to want to learn more about YOU.
Since your headline is so visible, you want to make sure your LinkedIn headline communicates your value.
Use this FREE online app to generate a powerful, keyword-packed LinkedIn headline for you. It’s super easy to use and, with just a couple clicks of your mouse, you’ll have an engaging, professional LinkedIn headline that impresses!
LinkedIn Profile Tip #4: SAY CHEESE AND FILTER
LinkedIn now offers native image editing! This means it’s easier to fake a professional photo.
If you can’t have a professional photographer snap your pic, enlist a friend to help. Stand in front of an empty wall, near a window with soft light- AND SMILE!
Upload your image and then use LinkedIn’s image editing to crop, center, and filter. LinkedIn’s image editing options will make even an amateur-looking profile picture look great!
LinkedIn Profile Tip #5: SPLASH AROUND
Your LinkedIn profile is not just for your current and past experiences.
You can now use it for social proof! Articles you write, posts, likes, and comments all show up on your profile.
Being active on LinkedIn pays off!
LinkedIn Profile Tip #6: ADD SOME GLAM
It may be 2018 but formatting is still not possible in your LinkedIn profile. No bullets, no bold, no italics, no font color choices, NO FORMATTING AT ALL.
How do you make your profile easy to read AND eye-catching?
Use symbols! Copy from my profile and paste into yours!
LinkedIn Profile Tip #7: EMBED WORK SAMPLES
It’s not enough to just tell people what you’ve accomplished over your work history. Embed samples of your work to show your reader exactly what you’ve accomplished. Upload or link to PowerPoint presentations, whitepapers, photos, videos, etc…
Use your LinkedIn profile as a compendium of all your great work!
You can upload multimedia to your Summary, Experiences, and Education sections.
LinkedIn Profile Tip #8: FOLLOW YOUR INTERESTS
LinkedIn’s old profile had a wonderful section where you could list your interests and hobbies. With the new desktop interface update, that section was removed. In its place is an area called interests where LinkedIn randomly displays the companies, groups, and influencers you follow on LinkedIn.
It’s time to fill this section with those companies and groups and influencers that showcase your interests and professional brand.
Follow the company you work for. Follow the companies you would LOVE to work for. Follow your clients’ companies. Follow that personal development expert you love.
Give people a peek into the real you.
LinkedIn Profile Tip #9: SHOWCASE HOW YOU GIVE BACK
The new LinkedIn profile’s Honors & Awards, Publications, Patents, Courses, and the other additional sections have been relegated to the bottom of your profile and collapsed.
EXCEPT FOR Volunteer Experiences that are SPOTLIGHTED right under your Recommendations.
Show your reader that you believe in giving back and doing good. Don’t have any volunteer experiences? It’s never too late to start!
I believe in helping our veterans, active duty military, and their spouses use LinkedIn. That’s why I provide my LinkedIn Makeover DIY Kit, a video eCourse all about helping you build a strong and powerful Linkedin profile, free to all military personnel, their spouses, and veterans. If you haven’t served, you can purchase my LinkedIn Makeover DIY kit for yourself and at the same time help me continue to give back to veterans who need LinkedIn help.
LinkedIn Profile Tip #10: DO NOT COPY & PASTE YOUR RESUME
Your resume is your professional past. Your LinkedIn profile is your career future!
Create a profile that compels people to want to learn more so they request your resume.
If a person finds your resume first, thinks it is amazing and wants to learn more about you, what happens when they visit your duplicate LinkedIn profile? Won’t they be disappointed when they see it’s a direct match of your resume?
They might even assume that you don’t have anything more to offer.
Instead, make sure your resume and profile BUILD OFF EACH OTHER. Let readers continue to learn more so that are compelled to reach out for an interview. If you don’t know what to write– it might be time to outsource to professional LinkedIn profile writers like me and my team!
For other ways to make your LinkedIn profile 2018 ready, check out this Time.com article that quoted me extensively!
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